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In 2025, the AI-infused world will require humans bring strategy and judgement by Optimove

Martech

Then 2024 was the year of genAIs integration into marketing automation solutions. Now, 2025 will be the year humans wrest control of genAI to ensure it is properly used for its role to deliver real-time, precision marketing messages. However, their potential depends entirely on how marketers apply them.

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Announcing: My New Marketing Ops Workshop

The Marketing Operations Leader

4 live training sessions (starting Jan 22, 2025) – We’ll dive deep, tackle exercises, and work through real scenarios together. By the end, you’ll know how to: Structure and scale your marketing ops team. Manage resources, technology, and campaigns like a pro. .

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What is Salesforce cooking up for marketers in its Spring 2025 release?

Martech

Its the time of year when Salesforce releases its spring updates, which roll out this year between January and March 2025, depending on which Salesforce products and features your team uses. Better data management and streamlined workflows. Increased control and visibility.

Marketers 121
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Google Marketing Live 2025: Everything you need to know

Martech

Google Marketing Live 2025 was no surprise all about AI. Heres a recap of everything that matters from Google Marketing Live 2025. Plus, with the new Data Manager, marketers can securely gather and activate first-party data from any source, making it simpler to optimize campaigns across platforms.

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Small Business Marketing Moves That Actually Work: What To Prioritize In 2025

Marketing Insider Group

Small business marketing in 2025 isnt about doing everything you possibly can its about doing the right things strategically. If youre running a small business, you dont have a bottomless budget and a massive team, so spending time and money on the wrong marketing strategies can hurt you.

Energy 79
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How to manage your LinkedIn DMs with Sprout

Sprout Social

According to The 2025 Sprout Social Index , 43% of consumers have a LinkedIn profile. But to reap those rewards, companies need to master using and managing LinkedIn direct messages (DMs). In this guide, we break down the benefits of LinkedIn DMs for brands, along with the dos and donts of managing them.

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Facebook marketing in 2025: A VERY complete guide

Hootsuite

To effectively market on Facebook, you need to create and optimize a Facebook Page, verify it (if possible), and set up a Facebook Ads account. Splashy video-first platforms like TikTok get talked about more than old-timer Facebook, but Facebook marketing is critical for businesses in 2025. Inspire new marketing ideas.

Gen Z 89