Hootsuite

OCTOBER 18, 2024

Social media goals should align with your overall marketing objectives. Start developing a successful social media marketing plan by writing down at least three goals for social media. This makes it easier to show the value of your work and secure buy-in from your boss.

Social Media Marketing 113

Social Media Marketing Marketing Strategy Marketing Marketers 113

Hubspot Marketing

APRIL 7, 2025

When we surveyed marketers in 2025, we wanted to find out which one is best for social metrics like audience growth and site traffic and where they're re-investing. Before we look at segmented data points, here are key data points on the ROI marketers report on Meta platforms, and the investments theyre making.

Social Media Marketing 103

Social Media Marketing B2C Non-Profit Influencer Marketing 103

Hubspot Marketing

JANUARY 8, 2025

Another way to leverage data is to see whats trending in your industry among like-minded social media marketers. We did some digging for you, and our latest social media marketing report tells us this: 50% of marketers plan to increase their investment in social selling.

Social Media Marketing 134

Social Media Marketing CMO Finance Health 134

Martech

NOVEMBER 13, 2024

Retailers are facing significant challenges and opportunities as they prepare for 2025. Join our expert panel for Charting the Path Forward: Building a Future-Forward Platform for Retailers in 2025. The post Get ready for 2025 with insights from industry leaders appeared first on MarTech. Don’t miss it!

Retail 114

Retail Marketing Plan Management Customer 114

Hubspot Marketing

APRIL 21, 2025

2025 is upon us, and a new year brings new trends and new challenges. I, your resident content creator and social media expert, have the expertise you need to prepare for social media video marketing in 2025. Is social media video marketing effective in 2025? Only 6% plan to reduce their investment at all.

Social Media Marketing 95

Social Media Marketing User-Generated Influencer Marketing Customer Journey 95

Sprout Social

JULY 1, 2025

Despite the nostalgia associated with Millennials and social media, 31% of Millennials actually plan to use social more in 2025, the most of any generation, per The 2025 Sprout Social Index™. In this guide, we explain how Millennials want brands to show up on social media and how to market to them the right way.

Millennials 106

Millennials Gen Z Entertainment User-Generated 106

Hubspot Marketing

APRIL 15, 2025

And dont just take my word for it weve surveyed over 1,000 social media marketers to bring you data-backed insights on how TikTok is reshaping the marketing landscape. In this article, I'll share the latest of our 2025 State of Social findings to help give your brand or business TikTok profile the visibility it deserves.

Social Media Marketing 89

Social Media Marketing Marketing Marketers Influencer Marketing 89

Spiralytics

JANUARY 15, 2025

Let’s delve into the key X ads statistics you should know in 2025. X (Formerly Twitter) Ads Statistics As a platform that has shaped global conversations for years, X continues to be a critical tool for marketers. Kantar ) Around 26% of marketers plan to spend less on X ads in 2025.

Non-Profit 52

Non-Profit User-Generated Advertisers Advertising 52

SmartBrief - Marketing

MARCH 28, 2025

R ecent consumer sentiment data underscores the need for agile, data-driven marketing strategies. in February 2025 a 7-point decline that marks the largest monthly drop since August 2021. Agility: The key to navigating uncertainty Static marketing plans simply dont cut it in todays environment.

Millennials 87

Millennials Price CRM Marketing 87

Hubspot Marketing

JUNE 30, 2025

A social media coordinator is the top priority hire for 2025 in marketing teams, according to HubSpot’s 2025 State of Marketing. So if you aren‘t yet using social media marketing to your advantage, it’s time to start. Likewise, content marketing ranked in the top three for B2C.

Management 111

Management Inbound Marketing Marketing Marketers 111

Litmus

DECEMBER 2, 2024

Source: Really Good Emails In your email marketing plan, make a note of when to check on the email and refresh the content. Personalize campaigns The post Unlock Email Campaign Potential: Proven Strategies for 2025 appeared first on Litmus.

Copywriting 65

Copywriting Email Marketing Key Performance Indicator Whitepaper 65

Hubspot Marketing

MARCH 26, 2025

Table of Contents Best Practices for Facebook Video Marketing 10 Excellent Examples of Video Marketing on Facebook Best Practices for Facebook Video Marketing 1. Gather trends to inform your video marketing plan. There are two areas I recommend you focus on. Streamline video production. What do they do best?

Video Marketing 108

Video Marketing Entertainment Marketing Marketers 108

Whos Mailing What

JUNE 13, 2025

INDUSTRY INSIGHTS The Future of Direct Mail: How AI Is Revolutionizing Print Marketing AI helps brands make every mail piece count with timely, relevant messages that feel personal and drive winning results. Why direct mail still works in 2025 Every new brand is shifting towards screens and going digital.

Direct Mail 89

Direct Mail Industry Insights Real Estate Transform 89

Sprout Social

JUNE 11, 2025

According to the Q2 2025 Sprout Pulse Survey , consumers are most likely to define bold brands as honest about their products, services and what they stand for. The play: When you position social at the center of your go-to-market plan, you set your brand up for publicity you can’t find on other channels.

Branding 109

Branding Transform Food Education 109

Hubspot Marketing

JANUARY 16, 2025

The numbers matter : Over half of marketing decisions are influenced by marketing analytics. 87% of marketers reported that data was their companys most underutilized asset. Yet data's falling through the cracks. How to Score Content Lets walk through the steps to score your content.

Analytics 124

Analytics SEO Price User-Generated 124

Sprout Social

DECEMBER 12, 2024

Beyond Meats posts more closely resemble a stream of consciousness than a thorough marketing plan. Look for inspiration across brands and industries in 2025 That wraps up our first year of the PPR franchise. Rather than promote its products, this approach builds camaraderie among the chronically online.

Gen Z 89

Gen Z Branding Retail Education 89

Businesses Grow

JUNE 23, 2025

Before I get into the logic of this conclusion, I need to call your attention to a piece of news that is profound and breathtaking if you’re in the marketing and advertising business. Meanwhile, the broader ad market is weakening. WPP cut its global ad growth forecast for 2025 from 7.7% What’s fueling this growth?

Influencer Marketing 66

Influencer Marketing Marketing Marketers Advertisers 66

Hubspot Marketing

JULY 7, 2025

In an hour, ChatGPT-o3 can make you dozens of high-level marketing graphics — the kinds of campaigns that would take some teams weeks to complete. I tested this out on a recent flight and managed to create an entire 2025 marketing campaign in about an hour. There’s a tangible magic for marketers. Brainstorming.

User-Generated 92

User-Generated Marketing Marketers Product 92

Backlinko

JULY 1, 2025

In 2025, the most effective marketing doesn’t come from expensive ad campaigns or complicated funnels. Grab Attention with Short-Form Videos Effort Impact Budget Moderate High Free to low Short-form video is hands down the best marketing idea for small business owners in 2025. Take Edeles Candles, for example.

Marketers 85

Marketers Marketing User-Generated Promotion 85

Hubspot Marketing

MAY 12, 2025

Shaken espressos made a comeback (as long as theyre associated with short n sweet blondes), and, oddly, interactive guerrilla marketing caught a second wind (or whiff?). I think its safe to say that 2025, thus far, has been a chaotically charming year to be both a marketer and, in turn, consume it.

Gen Z 83

Gen Z Fashion User-Generated Digital Marketing 83

Duct Tape Marketing

JANUARY 17, 2025

How Strategic Planning Can Help You Crush Your Goals in 2025 written by John Jantsch read more at Duct Tape Marketing Strategic planning is one of those things thats easy to push off because, lets face it, running a business keeps you busy. Lets Get Started Ready to make a plan for 2025?

Marketing Strategy 74

Marketing Strategy Marketing Plan Place Management 74

Martech

JUNE 20, 2025

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: MarTech 2025 State of Your Stack Survey. MarTech’s 2025 State of Your Stack Survey found nearly one-quarter of the tools and capabilities marketers plan to add to their stacks will be homegrown solutions.

Marketing Plan 49

Marketing Plan Marketing Marketers 49

Spiralytics

MAY 2, 2025

As businesses rely more on data-driven decision-making in 2025, the demand for clear, intuitive, and interactive visualizations continues to grow. This is where data visualization comes intransforming raw numbers into engaging visuals that tell a compelling story.

Transform 52

Transform Direct Mail Analytics User-Generated 52

Exposure Ninja

JUNE 13, 2025

Pay-per-click (PPC) still works really well in 2025. How does PPC fit into your wider marketing plan? What seasonal trends or market shifts should we anticipate? For example, we won a 2025 UK Paid Media Award for our high ROI lead-nurturing work with Age Care Bathrooms. Who’s your ideal customer?

Price 52

Price Copywriting Communications eCommerce 52

Sprout Social

JANUARY 30, 2025

According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. To be a marketing leader who fully understands socials potential, you need trusted inspiration and guidance.

CMO 98

CMO Gen Z Thought Leadership Entertainment 98

Martech

MAY 13, 2025

The “P” word is back, as in “pivot,” or deviating from the marketing plan you came up with last year that might be outdated now. Wrapping up: Spend it if you have it I said that in an earlier MarTech article, “ Why smart marketers should front-load spending in 2025 ,” too.

Customer loyalty 86

Customer loyalty Customer Price Retail 86

Backlinko

MAY 31, 2025

Siloed Planning Siloed planning = Missed opportunities. When you isolate social from your broader marketing plan, it creates a disconnect. As a result, your marketing channels compete against each other. You end up driving attention to different messages.

User-Generated 90

User-Generated Analytics Whitepaper Management 90

Sprout Social

JUNE 11, 2025

This expanded scope (managing creator relationships, campaign planning, etc.), According to the 2025 Sprout Social Index™ , 65% of marketing leaders say this tie-in is vital for securing social media investment. combined with major investments, makes tying your campaigns to ROI and business outcomes more crucial than ever.

Influencer Marketing 58

Influencer Marketing Price Key Performance Indicator Thought Leadership 58

Martech

JUNE 9, 2025

With a continuous effort to connect the dots between CEPs, problems, triggers and your brand, you can build momentum with buyers who become in-market and those who will enter the market in the future. As such, a continuum approach has merit for building momentum.

Thought Leadership 64

Thought Leadership Transform CRM Customer Journey 64

SocialPilot

JULY 16, 2025

The LinkedIn Benchmarks 2025 Report by Socialinsider shows that the multi-image carousels have the highest average engagement rate of 6.60%, surpassing all other content forms. Break Down a Marketing Strategy Complex strategies can overwhelm your audience if dumped in a single post.

Thought Leadership 45

Thought Leadership Transform Industry Insights User-Generated 45

SocialPilot

MARCH 10, 2025

Meme marketing slides past consumer defenses and fosters authentic connections. They make brands feel human, witty, and relatable, which is exactly what our audiences crave in 2025. A well-defined social media marketing plan ensures that your content, including memes, resonates with the right people and drives meaningful engagement.

Gen Z 52

Gen Z Branding Entertainment Marketing 52

SocialPilot

FEBRUARY 13, 2025

Now, the question of all times: are hashtags still relevant in 2025? Bonus: Get your hands on our latest “ Trending Hashtags Ebook ” and start 2025 with a banger. His simple idea changed the way we connect online, and the rest is history. Absolutely, they are if you use them right. What Is a Hashtag?

Social Media Marketing 86

Social Media Marketing User-Generated Marketers Marketing 86

DirectMail2.0

DECEMBER 31, 2024

Transcript below: 0:01 Welcome to Behind The Press today I have 0:08 Christiana with me from Planet Direct Mail how is it that you’ve seen the print industry evolve over the last few 0:14 years uh for me the biggest conduit of change that I’ve seen is covid I think 0:20 um seeing how the industry has navigated uh paper shortages staffing (..)

Direct Mail 59

Direct Mail Price Real Estate Place 59

Duct Tape Marketing

APRIL 30, 2025

And so my marketing plan is add more awe. That's the marketing plan for my event. MARK SCHAEFER (12:55.084) With customer events, what if your marketing plan was add more off? And all of a sudden, OK, wait a minute. That's the difference. It's this intimacy. So it's like, how do I do it even better?

Marketing 68

Marketing Marketers Food Marketing Plan 68

Martech

APRIL 9, 2025

Consumer confidence is plunging along with the stock markets, and carefully crafted marketing plans are in tatters. No one knows how this will play out, but the crises of 2020 and 2008 offer lessons about what marketers should and should not do. Email: Business email address Sign me up! Processing.

Retail 97

Retail Price Place Marketing Plan 97

Backlinko

MAY 12, 2025

Useful resource: Step-By-Step Content Marketing Plan Template Pros & Cons Pros Cons Use AI assistant to draft tailored post captions for different social media platforms Analytics doesnt support creator accounts for Instagram and LinkedIn; its limited to business pages Manage comments and replies from one dashboard 2.

Management 59

Management CRM Price Analytics 59

Hootsuite

FEBRUARY 14, 2025

Bonus: Download the free 30-day plan to grow your YouTube following fast , a daily workbook of challenges that will help you kickstart your Youtube channel growth and track your success. If you already have a YouTube marketing plan in place, these 16 data-backed strategies will increase your videos chances of getting recommended.

Analytics 79

Analytics Promotion Whitepaper SEO 79