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2025 GTM forecast: Key shifts redefining the future of go-to-market strategy

Martech

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This forecast highlights the key trends, challenges and opportunities reshaping GTM strategies for the coming year. Some were B2C, many were B2B.

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Shaving and Grooming Products Marketing Strategies for 2025

ConsumerTalk

Shaving and Grooming Products Marketing Strategies for 2025 As the shaving and grooming industry continues to evolve, businesses must adapt their marketing strategies to stay competitive.

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17 marketing job descriptions for hiring managers to attract ideal candidates

Hubspot Marketing

Here’s how Lemlist approaches a listing of job responsibilities for a product marketing role: The company bolds the jobs to be done and gives a succinct description. A social media coordinator is the top priority hire for 2025 in marketing teams, according to HubSpot’s 2025 State of Marketing.

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Content & Beyond 2025: 9 key takeaways for marketers

Welcome Software

For those that missed the event, want a refresh, or just can't get enough, here are the 9 key takeaways from each of the Content & Beyond sessions this year: 1) Keynote Your content strategy is worn-out. Here's the thing: your marketing strategy might be running, but stats show it's probably not running very efficiently.

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Unlock Email Campaign Potential: Proven Strategies for 2025

Litmus

How to plan your next email marketing campaign Email campaign planning template Best practices for your next email marketing campaign How to incorporate personalized emails into your campaign strategy How do you structure an email marketing campaign? For example, you shouldn’t send a “spring is here!”

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8 best brand monitoring software to grow your brand in 2025

Sprout Social

The right tool empowers you to collect customer feedback, respond to reputation issues before they escalate and refine your marketing strategy. According to The 2025 Sprout Social Index , nearly three-quarters of consumers expect a response within 24 hours or less. What should you monitor for your brand?

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How to Get More Followers on Pinterest: 20 Ways to Grow in 2025

Buffer Marketing

“While you can determine the best schedule for you, posting on a weekly basis is a good rule of thumb,” Catie Marques Teles, a Product Marketing Manager at Pinterest says.  Creating saveable content should be your top Pinterest marketing strategy. ” and create more and more of it.