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How Crayola’s ‘Campaign for Creativity’ turned childhood doodles into gold-standard marketing

The Drum

The crayon maker’s brand activation boss, Mimi Dixon, and agency Dentsu Creative’s PR EVP, Holly Gilbert, share how they transformed a nostalgic idea into a nationwide movement – and picked up The Drum’s top awards along the way. Crayola didn’t just walk away with a handful of trophies at The Drum Awards for Marketing Americas 2025.

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SearchGPT: What you need to know about OpenAI’s search engine

Search Engine Land

Google’s AIO still primarily relies on traditional search, with the addition of an LLM-generated response at the top of the page, which feels more like an enhancement of rich snippet results than a full transformation. Non-tech-savvy users may not notice a significant difference. Conversational search.

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Every Team Should Know Its Earned Media Value — Here's Why

Hubspot Marketing

They pour money into ads and PR, hoping to buy attention. Channels That Drive Earned Media Value Public relations (PR): Getting your brand featured in news articles, magazines, TV, or radio through strategic outreach for free. Most brands chase exposure. And, it works if you have deep pockets. But if you dont? For example, Net.hr

PR 95
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Scaling a high-performing influencer marketing program

Sprout Social

Thats why more than half of marketers say they already rely on influencer marketing to increase brand awareness, audience engagement, credibility and trust, and even revenue, per the Q1 2025 Sprout Pulse Survey. These are some of the most common challenges when scaling up: Budget can be a major stumbling block.

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The creator economy: Making dollars and sense out of social partnerships

Sprout Social

Once a small-but-mighty phenomenon, the creator economy has transformed into a full-fledged forcereshaping everything from how we consume content, to the relationships between audiences and brands. According to the Q1 2025 Sprout Pulse Survey, 39% of brands still rely on manual research to find influencers.

Gen Z 94
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A masterclass in nonprofit social media marketing: Expert ideas from GivingTuesday

Sprout Social

By leading with a story-first approach and a more human, informal voicerather than relying solely on traditional PR tactics you can create outreach that feels less like a press release and more like a meaningful moment worth sharing. This is a free, albeit not guaranteed, way to boost support of your organization and impact.

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8 AI-Powered Tactics for Nailing Social Media

Zumvu

AI Tools 8 AI-Powered Tactics for Nailing Social Media Jun 18, 2025 AI Tools Social media never slows down. That same tech is now transforming social media. Platforms shift, trends flare up, and what’s hot today is stale tomorrow. Platforms shift, trends flare up, and what’s hot today is stale tomorrow.

Finance 52