The Marketing Operations Leader

MARCH 3, 2025

Join us on Thursday, March 6, at 2 PM ET for an exclusive encore webinar featuring Stephen Cave, Product Manager at World Vision Canada, and Rohan Bhatt, Senior Product Marketing Manager at Adobe. Drop offs in conversions from one stage to the next could indicate sales and marketing misalignment and/or inefficient processes.

Transform 130

Transform Customer Acquisition Finance Marketers 130

The Marketing Operations Leader

FEBRUARY 25, 2025

Join us on Thursday, March 6, at 2 PM ET for an exclusive encore webinar featuring Stephen Cave, Product Manager at World Vision Canada , and Rohan Bhatt, Senior Product Marketing Manager at Adobe. Marketing Measurement Finally Explained in a Simple Way Measuring marketing is way too complicated right?

Customer Journey 130

Customer Journey Marketers Marketing Marketing Mix 130

Hubspot Marketing

FEBRUARY 18, 2025

Weve expanded beyond general business news, with spin-off newsletters dedicated to retail, marketing, emerging tech, finance, and more. Growing from a PDF to a Massive Newsletter I had an idea creating a product that makes business news captivating and memorable. Let demand drive growth before spending on marketing.

Entertainment 93

Entertainment Key Performance Indicator Retail Finance 93

Litmus

DECEMBER 2, 2024

The more you can tailor your email marketing campaign to your specific audience, the more likely they’ll engage with it. What kind of products do they purchase besides yours? Examples of personalization in email: Product images that you recently browsed in a follow-up campaign. First, ask yourself: who do you want to reach?

Copywriting 64

Copywriting Email Marketing Key Performance Indicator Whitepaper 64

ConsumerTalk

OCTOBER 22, 2024

Dairy Products Marketing Strategies for 2025 As the dairy industry continues to evolve, marketing strategies must adapt to meet the changing demands of consumers and the competitive landscape.

Product Marketing 52

Product Marketing Marketing Strategy Product Transform 52

Buffer Marketing

MARCH 20, 2025

Avoid the lower-right corner, since that spot gets covered up by our product icons.”  “While you can determine the best schedule for you, posting on a weekly basis is a good rule of thumb,” Catie Marques Teles, a Product Marketing Manager at Pinterest says.  ”  3.

Social Media Marketing 101

Social Media Marketing User-Generated Fashion Food 101

ConsumerTalk

OCTOBER 21, 2024

Nail Care Products Marketing Strategies for 2025 The nail care industry is poised for significant growth as we approach 2025, driven by evolving consumer preferences and innovative product offerings. As the market becomes increasingly competitive, brands must adopt effective marketing strategies to stand out.

Product Marketing 52

Product Marketing Marketing Strategy Product Marketers 52

ConsumerTalk

OCTOBER 21, 2024

Sunscreen and Tanning Products Marketing Strategies for 2025 As we approach 2025, the sunscreen and tanning products industry is poised for significant growth and transformation. This shift presents both challenges and opportunities for brands looking to capture market share.

Product Marketing 52

Product Marketing Marketing Strategy Product Transform 52

illumin

MARCH 10, 2025

Join us on April 2, 2025, for an exclusive discussion on the ethics of influencer marketing in 2025, hosted by Garett Senez (VP Marketing/Partner, QuarkBaby) and Lyndsie Wise (Senior Director, Product Marketing, illumin).

Influencer Marketing 52

Influencer Marketing Marketers Marketing Advertisers 52

Martech

APRIL 16, 2025

2025 is shaping up to be the year of AI or is it? Every martech vendor seems to be slapping an “AI-powered” label on their products, promising everything from hyper-personalization to predictive insights. It’s a question every marketer should be asking. Not every tool needs bleeding-edge AI to be valuable.

Price 88

Price Analytics Product Product Marketing 88

Lusha

DECEMBER 4, 2024

Join Product Marketing Director Asaf Shevach, Solutions Engineer Team Leader Daniel Turgeman, and Solutions Engineer Carolina Portela on Thursday, December 17, 2024, at 11:00 AM ET. Whether you’re automating workflows or refining your target markets, Lusha’s solutions are here to help you close deals and hit the ground running in 2025.

Product 52

Product CRM Transform Target Market 52

Welcome Software

MAY 7, 2025

Testers to our core, we’ve not only been developing these innovations, but testing them too—thanks to our very own marketing organization and select customers. Hint : Some seriously dramatic shifts in productivity , creativity , and performance. And the results and learnings? We just had to share.

Product 52

Product Transform User-Generated Market Research 52

Hubspot Marketing

MAY 13, 2025

In our 2025 State of Marketing report , 57% of marketers surveyed plan to maintain or increase their investment in Reddit, and 8% plan to start using it for the first time. The signs are clear if you have the time and budget, Reddit is worth a look, especially with people putting a growing emphasis on authentic marketing.

Copywriting 71

Copywriting Marketers Marketing User-Generated 71

Sprout Social

APRIL 24, 2025

The ones where the influencer completely changes their tone and content style to talk about a product they would never use. We sat down with Greg Scuvuzzo, Director of Product Marketing and senior player in the influencer marketing space, to get his thoughts on why so many brands source influencers the wrong way.

Branding 76

Branding Influencer Marketing Product Product Marketing 76

Martech

APRIL 3, 2025

If the AI startup maintains this rate, its annual revenue could reach its 2025 target of $12.7 Here are this weeks AI-powered martech releases: Nimble launched an email marketing feature that enables businesses to send unlimited, HTML-powered, trackable emails directly from the Nimble platform. billion, up from $4 billion last year.

User-Generated 69

User-Generated Entertainment CRM Retail 69

Animalz blog

MAY 22, 2025

Season Introduction with Ty and Tim (This Episode) May 22, 2025 (AVAILABLE NOW) Ty and Tim kick off the season by sharing why enterprise content marketing is the focus. Rhonda Hughes Former VP, Brand Content & Audience at Spiceworks June 10, 2025 Rhonda shares lessons from leading content at Zoom, Mural, and Spiceworks.

Content Marketing 57

Content Marketing Whitepaper Marketers Marketing 57

illumin

AUGUST 30, 2024

Spotify is also addingan Audience Manager tool (set to release in early 2025) that will offer a advertisers a dedicated place to manage their saved audiences. The company isn’t satisfied simply improving its audio and podcast marketing or music advertising, it instead takes a more holistic approach to developing its advertising portfolio.

Advertisers 52

Advertisers Advertising User-Generated Management 52

SocialPilot

FEBRUARY 23, 2025

This feedback can directly fuel product improvements, service upgrades, and even new business opportunities. Authentic Reviews Drive Higher Conversions Did you know that businesses with ratings and reviews on product pages see a 120% increase in conversion rates ? Your most unhappy customers are your greatest srource of learning.

Marketers 63

Marketers Marketing Real Estate Management 63

Unbounce

JANUARY 23, 2025

/ A/B Testing 12 benefits of A/B testing: Why you need to test in 2025 By Josh Gallant. Updated on January 23, 2025. 9 min read A/B testing is one of the best ways to level up your marketing efforts. Marketing without reliable data is like stumbling back to bed in the middle of the night with your arms stretched out.

Price 52

Price User-Generated Shipping eBook 52

Unbounce

JANUARY 23, 2025

/ A/B Testing 12 benefits of A/B testing: Why you need to test in 2025 By Josh Gallant. Updated on January 23, 2025. 9 min read A/B testing is one of the best ways to level up your marketing efforts. Marketing without reliable data is like stumbling back to bed in the middle of the night with your arms stretched out.

Price 52

Price User-Generated Shipping eBook 52

Unbounce

JANUARY 11, 2025

/ A/B Testing A/B testing for pricing: How to experiment with pricing in 2025 By Josh Gallant. Updated on January 11, 2025. 23 min read Building a product creates momentum. Youre creating, testing, and iterating untilfinallyyou have something you can bring to market with confidence. It feels like striking gold!

Price 52

Price Retail Shoppers Law 52

Unbounce

JANUARY 11, 2025

/ A/B Testing A/B testing for pricing: How to experiment with pricing in 2025 By Josh Gallant. Updated on January 11, 2025. 23 min read Building a product creates momentum. Youre creating, testing, and iterating untilfinallyyou have something you can bring to market with confidence. It feels like striking gold!

Price 52

Price Retail Shoppers Law 52

Hubspot Marketing

AUGUST 25, 2022

Influencer marketing is an incredibly effective strategy. million by 2025. As a result, influencer marketing has naturally become one of the most popular marketing methods. As target markets become younger and more digitally connected, influencers can help organizations connect with consumers where they are - online.

Influencer Marketing 145

Influencer Marketing Marketing Strategy Marketers Marketing 145

Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 Why use influencer marketing on Instagram? billion in 2016.

Influencer Marketing 129

Influencer Marketing Branding Gen Z Marketers 129

Hubspot Marketing

AUGUST 27, 2024

The brand stated that percentage will move to 90% by year-end 2025. In this episode of the Inclusion & Marketing podcast, I sat down with an LGBTQ+ expert who shared lots of wonderful insights on how to build an LGBTQ+ inclusive brand.

Customer Acquisition 94

Customer Acquisition Customer Retail Communications 94

Animalz blog

MARCH 13, 2025

Company information prompts (product details, competitive intelligence, strategic narratives). “I’ve had to reconfigure my entire role and what tasks a content marketer is now in charge of. So I think I felt really fortunate to be at that team that was really, I felt like a very strong go to market team.

Transform 62

Transform Thought Leadership Content Marketing Copywriting 62

Duct Tape Marketing

JANUARY 29, 2025

How to Adapt, Thrive, and Stay Human in an AI-Driven World written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, we dive into the evolving world of marketing in 2025, where artificial intelligence (AI) is reshaping how businesses operate.

Automobile 55

Automobile Transform Market Trends Communications 55

Lusha

DECEMBER 4, 2024

Join Product Marketing Director Asaf Shevach, Solutions Engineer Team Leader Daniel Turgeman, and Solutions Engineer Carolina Portela on Thursday, December 17, 2024, at 11:00 AM ET. Whether you’re automating workflows or refining your target markets, Lusha’s solutions are here to help you close deals and hit the ground running in 2025.

Product 59

Product CRM Transform Target Market 59

Martech

JANUARY 19, 2025

Many of the marketers who shared their opinions expected TikTok to return in some form under U.S. But they also mentioned the deep impact the ban will have on influencer marketing and creators. Chris Brownlee, VP of Product at Yext, also discussed how apps give way to new apps. Decentralized creator cooperatives?

Gen Z 92

Gen Z Law CMO Marketers 92