Martech

JANUARY 21, 2025

As you set your 2025 professional goals, why not add one more elevating your advertising creative ? The post Make 2025 the year your video creative shines appeared first on MarTech. A fresh, intentional approach can be the key to standing out in an increasingly competitive landscape. Save your spot here !

Advertisers 116

Advertisers Advertising Whitepaper Branding 116

Martech

MARCH 19, 2025

Whether youre shaping in-house campaigns or developing strategies for clients, this new white paper, Beyond the Purchase: The Future of Consumer Behavior in 2025 , breaks down the trends that matter most for marketers right now.

Whitepaper 87

Whitepaper Digital Marketing Marketing Marketers 87

Hootsuite

OCTOBER 18, 2024

This last point especially will help you avoid any tension when your colleagues want to know why you haven’t posted their case study/whitepaper/blog post to TikTok yet. It’s not in the strategy, Linda!

Social Media Marketing 112

Social Media Marketing Marketing Strategy Marketing Marketers 112

verse.ai

DECEMBER 18, 2024

With lead generation laws set to change in early 2025 , things are about to get even harder for sales and marketing teams. Takeaway #5: Prioritize first-party lead generation The 2025 FCC ruling on lead generation Why first-party leads? In addition, moving into 2025, first-party leads will be essential for legal compliance.

Customer 69

Customer Law Whitepaper Price 69

Set Up

FEBRUARY 25, 2025

The path to growth for marketing Agencies in 2025 is no longer about simply acquiring new Clients; its about scaling effectively. Based on insights from Set up s research, expert advice, and industry trends, here are five key strategies to help Agencies scale effectively in 2025. #1

Inbound Marketing 59

Inbound Marketing Whitepaper Thought Leadership B2C 59

Martech

OCTOBER 22, 2024

As we head into 2025, the intersection of Account-Based Marketing (ABM) and Artificial Intelligence (AI) creates opportunities for marketers to drive personalized, data-driven campaigns that deliver better results. In this webinar, experts from Demandbase explore three game-changing uses that leverage the power of ABM and AI.

Whitepaper 118

Whitepaper Marketing Marketers 118

Marketing Insider Group

MAY 6, 2025

B2B SaaS companies need to stay vigilant with their marketing strategies in order to remain competitive in 2025. Formatting your content in a way that matches the buyer journey, e.g., video demos, comparison guides, and whitepapers. As of this year, there are over 30,000 SaaS companies globally.

Marketing Strategy 95

Marketing Strategy Whitepaper Thought Leadership SEO 95

Martech

MARCH 27, 2025

The impact and importance of unstructured data management is going to be my theme in 2025 because I believe generative AI will make this a pressing challenge. The findings were featured in a whitepaper published in 2023. Keep an eye on how this gets rolled out in new features and/or embedded capabilities later in 2025.

CRM 94

CRM Transform Whitepaper User-Generated 94

Martech

MAY 12, 2025

The newly released Dotdigital Global Benchmark Report 2025 reveals a surprising trend: email volumes rose 23.9% year-over-year, and engagement metrics improved alongside them. Click-through rates doubled. Click-to-open rates jumped by 50%. Unsubscribes remained low at just 0.13%.

Digital Marketing 87

Digital Marketing Marketing Marketers Whitepaper 87

Litmus

DECEMBER 2, 2024

Ways to grow your email list: Giveaways and contests Events: webinars, conferences, networking chats Gated content: Guides, e-books, demos, whitepapers, Free trials Email testing Part of planning out any email campaign should be determining what A/B testing you plan to do.

Copywriting 64

Copywriting Email Marketing Key Performance Indicator Whitepaper 64

Martech

FEBRUARY 26, 2025

The State of Product Discovery in Digital Commerce 2025 report, based on insights from 200+ retailers, reveals how AI is transforming ecommerce. Shoppers expect fast, accurate, and personalized search resultsbut many retailers still struggle with product discovery.

Retail 109

Retail eCommerce Transform Digital Marketing 109

Animalz blog

APRIL 5, 2025

places to download an ebook, whitepaper, etc). The post The 9 SEO KPIs You Need to Know to Track Your Organic Growth in 2025 appeared first on Animalz. Create more conversion points throughout (i.e.,

SEO 67

SEO User-Generated Non-Profit Transform 67

illumin

MARCH 6, 2025

trillion in 2025. The same can be said for Canadians, as an estimated 90% of Canadians will opt for electronic filing methods during the 2025 tax filing season. These services facilitate the movement, storage, and growth of financial assets. The global financial services market is projected to grow from $33.38 trillion in 2024 to $35.86

Gen Z 85

Gen Z Whitepaper Thought Leadership Law 85

Animalz blog

MAY 22, 2025

Season Introduction with Ty and Tim (This Episode) May 22, 2025 (AVAILABLE NOW) Ty and Tim kick off the season by sharing why enterprise content marketing is the focus. Rhonda Hughes Former VP, Brand Content & Audience at Spiceworks June 10, 2025 Rhonda shares lessons from leading content at Zoom, Mural, and Spiceworks.

Content Marketing 57

Content Marketing Whitepaper Marketing Marketers 57

Marketing Insider Group

JULY 21, 2020

Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. If you read marketing publications as much as I do, you’ve seen your fair share of blog posts, white papers, and videos that reference it. Billion in 2025.

Millennials 277

Millennials Whitepaper Gen Z Transform 277

Martech

FEBRUARY 19, 2024

Don’t feel pressured to produce hundreds of white papers or need a budget to pump out first-party data every month. In 2025, it’s expected that 375 billion emails will be sent a day per Statista. This means buyers are researching on their own, searching the web to inform their decisions without your direct influence.

Whitepaper 118

Whitepaper Education Marketing Mix Traditional Marketing 118

Unbounce

JANUARY 6, 2025

Updated on January 6, 2025. Content downloads : Offering ebooks, whitepapers, and other resources. / Landing page optimization How to use landing page sales funnels to convert more visitors By Josh Gallant. 14 min read Ahh, the funnel. Product promotion : Highlighting specific products or services.

Price 111

Price User-Generated Copywriting Analytics 111

Martech

FEBRUARY 16, 2024

Don’t feel pressured to produce hundreds of white papers or need a budget to pump out first-party data every month. In 2025, it’s expected that 375 billion emails will be sent a day per Statista. This means buyers are researching on their own, searching the web to inform their decisions without your direct influence.

Whitepaper 113

Whitepaper Education Marketing Mix Traditional Marketing 113

Backlinko

MAY 31, 2025

Check these stats: 24 Key User-Generated Content (UGC) Statistics for 2025 1/3 Original Content Creation Original content is how you display your brand’s unique voice in crowded and noisy social feeds. But coming up with original ideas can be exhausting, to say the least.

User-Generated 83

User-Generated Analytics Whitepaper Management 83

Martech

FEBRUARY 12, 2024

Don’t feel pressured to produce hundreds of white papers or need a budget to pump out first-party data every month. In 2025, it’s expected that 375 billion emails will be sent a day per Statista. This means buyers are researching on their own, searching the web to inform their decisions without your direct influence.

Whitepaper 102

Whitepaper Education Marketing Mix Traditional Marketing 102

Martech

MARCH 22, 2022

Research firm Radicati predicts email users, volume and revenue will grow through 2025: The addressable market of email users will increase from more than 4.1 Daily email volume, both individual and commercial, will grow an estimated 4% a year through 2025. billion in 2025. billion users as of 2021 to 4.5 billion in 2021 to $97.1

Email Marketing 123

Email Marketing B2C Law Marketing 123

Marketing Insider Group

OCTOBER 25, 2021

Involvement in creating blog posts, videos, white papers, and other “official” marketing content, creating a platform on which they can showcase their expertise. For example, the oft-quoted statistic that Millennials will make up 75% of the workforce by 2025 is now not only unlikely but rather impossible.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

AWeber

MAY 22, 2024

In the example below, the company uses a landing page to promote its Inspire 2025 conference. Its purpose is to capture visitor information in exchange for something of value, like an ebook, template, or white paper. Your landing page is your single most important asset as a business owner.”

Whitepaper 105

Whitepaper Copywriting User-Generated Promotion 105

Tiecas

APRIL 23, 2024

Gartner’s prediction that 80% of B2B sales interactions will take place in digital channels by 2025 underscores this transformation. Builds trust and authority: By providing informative content (blogs, whitepapers, case studies), manufacturers establish themselves as thought leaders and trusted advisors.

Manufacturing 64

Manufacturing Inbound Marketing User-Generated Transform 64

Rock Content

APRIL 27, 2020

According to research published by CNBC , almost three-quarters of the world will use just phones as their main mean to access the internet by 2025. Work on building a list of your blog visitors by handing out free high-value content, such as ebooks and white papers. Step five: learn to read your website’s data.

Affiliate Marketing 59

Affiliate Marketing Whitepaper User-Generated Promotion 59

Hootsuite

FEBRUARY 14, 2025

How the YouTube algorithm works in 2025 YouTubes recommendation system delivers personalized video suggestions based on each users viewing habits, engagement patterns, and content preferences. Best Gifts for Creators 2025 in December) Only create trend-based videos if they align with your niche and established brand voice.

Analytics 78

Analytics Whitepaper Promotion SEO 78

Martech

APRIL 18, 2025

The playbook that worked in 2020 is collecting dust in 2025. Send them because someone downloaded a whitepaper, viewed a pricing page or started a trial but didn’t complete onboarding. In 2025, savvy marketers use AI-powered analytics to effortlessly scale personalization. It’s non-negotiable in 2025.

Whitepaper 126

Whitepaper Thought Leadership Price Education 126

Marketing Insider Group

APRIL 29, 2025

Meet the 2025 B2B Buyer: Digital-First & Demanding The face of the B2B buyer is changing fast. Think: email workflows triggered by a whitepaper download or homepage content that changes based on industry. As buyer expectations continue to rise, many B2B companies are struggling to keep up.

CRM 88

CRM Price Whitepaper Thought Leadership 88

Hubspot Marketing

MARCH 10, 2025

I set out to discover if B2B telemarketing is dead in 2025, or if its due for a comeback. Because so many folks are overly reliant on email right now, I believe cold calling will be a primary channel for revenue generation in 2025, Venetz says. Its easy to tune out emails, display ads, and LinkedIn messages. But a phone call?

Telemarketing 69

Telemarketing Gen Z Whitepaper CRM 69

MarketingOps

APRIL 30, 2025

My background and why it matters in the MQL story My perspective – often labeled as unique, though hardly unprecedented – on the still-relevant role of MQLs in 2025, was born out of several from-scratch instrumentations of B2B account-based marketing (ABM) motions across various SaaS businesses. A demo request – absolutely!

Whitepaper 130

Whitepaper Transform Analytics Place 130

Exposure Ninja

DECEMBER 12, 2024

Your Battle Plan for 2025 Month 1: Solidify Your Foundations with Quick Wins This month is all about ensuring your sites technical and tracking basics are in excellent shape. Thought Leadership: Strengthen your brand narrative through authoritative blog posts, whitepapers, videos, or webinars. Gemini 2.0)

Thought Leadership 52

Thought Leadership User-Generated Whitepaper CRM 52

Businesses Grow

JANUARY 8, 2024

The day I finished writing my book, McKinsey published a white paper claiming community is the next big thing in marketing. Furthermore, it’s projected that by 2026, global social commerce sales will reach a whopping $6 trillion , with the US having approximately 108 million social buyers by 2025.

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

DirectMail2.0

FEBRUARY 12, 2025

Transcript: thank you for coming to our webinar today I would assume that most of you guys have been to one of our I guess 0:05 every other month panels um the goal here is to educate and stay on The 0:11 Cutting Edge of what is new and different in marketing in its relation to direct mail so as we have done before 0:18 we’ve assembled a panel (..)

Direct Mail 52

Direct Mail Product Education Promotion 52

Martech

JANUARY 15, 2025

Here are some predictions about where brands can find opportunities and innovation in 2025 in order to gain an edge in the rapidly changing space. In fact, among all social media users, 40% want companies to prioritize personalized customer service on social media in 2025. as the date for a likely ban approaches.

Gen Z 116

Gen Z Whitepaper Social Media Marketing Millennials 116

Exposure Ninja

MAY 23, 2025

Lets say your audience downloads white papers, watches long-form videos on YouTube, reads email newsletters, and hangs out on LinkedIn. Make Your Content Marketing Budget Work Harder In 2025, you need a content marketing strategy that works within your budget and delivers real results. appeared first on Exposure Ninja.

Content Marketing 52

Content Marketing Whitepaper Transform Education 52

Hootsuite

MARCH 31, 2025

That includes everything from meeting transcripts to technical whitepapers to collections of notes gathered from multiple stakeholders. — Jerry Dischler (@jdischler) February 1, 2025 Dischler claims thats not a hallucination, but this is quibbling. AI systems can analyze and summarize internal data sets, too.

User-Generated 100

User-Generated Logistics Whitepaper Social Media Marketing 100

Exposure Ninja

MAY 27, 2025

Content marketers in 2025 are ramping up the interactivity of their content. Is a white paper an example of interactive content? Most white papers are static. It’s not because interactive content is fun or looks flashy; they’re doing it because it delivers results. Not usually.

Whitepaper 52

Whitepaper Law User-Generated Transform 52