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How tariffs impact retail sales and ad spending, and why 2025 might be different

Martech

In the marketing world, there are significant worries tariffs will take a bite out of advertising budgets. It specifically states that a sharp hike in tariffs could lead to a broader economic slowdown and potentially contract consumer spending and GDP in 2026, which would, as you might imagine, negatively impact retail sales.

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Customer experience tools and strategies: 2025 Predictions

Martech

Compliance deadlines for both of these updated accessibility guidelines begin as early as April 2026. Brand safety tools do more than ever to evaluate and rate content to avoid placing ads in the wrong context. However, X/Twitter’s lax approach to content management has driven away advertisers and users.

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AI adoption accelerating, but many fall behind: IAB report

Martech

With 70% of agencies, brands and publishers yet to fully integrate AI across media planning, activation and analysis, half of them expect to do so by 2026, signaling a critical turning point for the industry. Ad inventory optimization : AI is helping publishers predict demand, improve pricing, and place ads efficiently.

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As over-the-top (OTT) booms, are advertisers keeping up?

illumin

Too many marketers treat over-the-top (OTT) the same way they do digital advertising on social media or YouTube. If advertisers are turning to OTT as a replacement for linear TV commercials, shouldn’t they apply the same level of creativity and storytelling ? Like with all advertising, strong creatives are at the heart of success.

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The complete guide to display advertising

illumin

(Updated on September 2024) Display advertising is a sub-type of online advertising that combines elements such as banners, text, images, video , and audio formats. What is display advertising? Display advertising is an important part of online advertising. What are display ads?

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11 UK social media marketing conferences in 2025

Sprout Social

SocialDay This year’s 3-day SocialDay event in London happened in May, but there’s already a waitlist in place for next year’s event in May 2026. SXSW London The South by Southwest conference, which takes place every March in Austin, Texas, has expanded its annual events plan outside of the US in recent years.

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The marketer’s guide to state data privacy laws

Martech

It is possible one or more states will pass PI protections wildly different from those already in place. Requires business to: Allow consumers to opt out of the sale of PI Provide consumers with a privacy notice Have data processing agreements in place with your data processors Conduct a Privacy Impact Assessment of processing activities.

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