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Marketers Claim a Broader Role and Increased Influence Amid Pressures

The CMO Survey

In this constrained environment, marketing budgets grew just 3.3% in Fall 2024), with digital marketing spending up 7.3% (down from 11.1%). Despite slower growth rates, marketing budgets now represent 9.4% Looking ahead to 2026, marketing leaders forecast stronger budget growth: 8.9% of revenues and 11.4%

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Generative engine optimization: What you need to know

Martech

As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new digital marketing era. GEO vs. SEO: Similarities and differences Both GEO and SEO are cornerstones of modern digital marketing. Are you getting the most from your stack?

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Customer experience tools and strategies: 2025 Predictions

Martech

Compliance deadlines for both of these updated accessibility guidelines begin as early as April 2026. Sollis added, As accessibility standards tighten in 2025, marketers will need to demonstrate not just intent but action, embedding accessibility across every campaign, channel, and touchpoint.

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What is generative engine optimization (GEO)?

Search Engine Land

Change is the only constant in today’s rapidly evolving digital marketing landscape. As GEO and its effects on SEO and digital marketing continue to evolve, we’ll cover the basics to equip you with the knowledge to navigate these dynamic changes and stay ahead.

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11 UK social media marketing conferences in 2025

Sprout Social

Social media conferences in the United Kingdom Here’s a list of digital marketing and social media conferences happening in 2025. SocialDay This year’s 3-day SocialDay event in London happened in May, but there’s already a waitlist in place for next year’s event in May 2026. We’ve listed these events in chronological order.

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How to market your brand to budget-conscious prospects

Hubspot Marketing

Marketing budgets are expected to hold steady or experience “ anemic growth ” through 2025 (and 2026, I’d wager). So, marketers will do more with less. Recent reports show businesses have maintained spending even amid economic changes — though recent U.S. domestic tariffs could push a downward shift in GDP and spending.

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How to Create a GEO Strategy for 2025

Exposure Ninja

Download my free copy Why GEO Matters in 2025 and Beyond Gartner recently predicted that search engine volume could drop by 25% by 2026. Get to the top of Google Learn how to get your website to the very top of Google (and turn that traffic into revenue ). The reason? Generative AI.

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