Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. The influencer marketing industry is expected to reach $21.2 The influencer marketing industry is expected to reach $21.2

Influencer Marketing 145

Influencer Marketing Entertainment Marketing Marketers 145

Martech

OCTOBER 18, 2024

billion by 2027. Campaign tracking: Measures the effectiveness of your LinkedIn advertising campaigns, including click-through rates, conversion rates and cost per lead. B2B influencers need to be experts: More than half (53%) of B2B buyers say subject expertise is the most important quality for influencers in this space.

User-Generated 139

User-Generated Thought Leadership Promotion Analytics 139

illumin

AUGUST 27, 2024

Retailers and advertisers have every reason to look forward to fall 2024 with cautious optimism. With the fall almost upon us, there are several crucial retail trends that advertisers should keep an eye on for their upcoming campaigns. The global resale market is estimated to grow to $350 billion by 2027.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Martech

MAY 8, 2025

Despite all that, success is right around the corner: By 2027, 85% expect their investments in scaled AI efficiency and cost savings to have returned a positive ROI, while 77% expect to see a positive return from their investments in scaled AI growth and expansion.

Transform 84

Transform User-Generated Law Communications 84

Hubspot Marketing

MAY 30, 2023

billion in advertising revenue, a 155% increase over the prior year. Though de-influencing has been a buzzy term on the app, TikTok effectively drives consumer decisions. The latest estimates predict the creator economy will top a half trillion dollars by 2027 , but will that be the case without TikTok?

Customer Acquisition 129

Customer Acquisition Influencer Marketing Promotion Advertising 129

SmartBrief - Marketing

JANUARY 23, 2024

In today’s digital landscape, connected TV advertising has emerged as a powerful and effective marketing strategy. With its direct-to-consumer approach, precise targeting capabilities and impressive results, CTV advertising offers brands new opportunities to connect with target audiences. billion in 2024. billion in 2024.

Shoppers 105

Shoppers Customer loyalty Advertising Advertisers 105

SocialPilot

JANUARY 16, 2024

SOCIAL MEDIA ADVERTISING STATISTICS Leveraging social media advertising statistics is crucial for optimizing campaigns and maximizing reach across various platforms. Global ad spending in the social media advertising market is expected to reach $219.8 By 2027, it is estimated that $247.30 billion in 2024.

Gen Z 116

Gen Z User-Generated Millennials Advertising 116