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GenAI must win consumer trust if it is going to transform search marketing

Martech

Generative AI is making inroads in search marketing, but it needs to win consumer trust if it wants to become a “Google killer,” according to a new study by Semrush and Statista. That said, genAI’s capabilities continue to win over digital marketers who find it a big boost to productivity and ROI. In 2023, 13 million U.S.

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The creator economy: Making dollars and sense out of social partnerships

Sprout Social

Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul. By 2027, that figure is expected to balloon to $500 billion. Creator marketing is now an essential part of digital marketing playbooks in the increasingly crowded social landscape.

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Ultimate Affiliate Marketing Guide For Nigeria

Calvyn Lee Blog

According to Statista, the total market revenue is expected to reach $4.65 MLN by 2027. Dating is also popular in Nigeria. MLN, and the number of users is most likely to amount to 2.8 Try launching a campaign with appealing creatives that evoke social interest – say, dialogue-like ones.

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Audio advertising: the ultimate guide

illumin

Programmatic advertising has had a significant impact on the world of digital marketing over the past two decades. According to Statista , ad spending in the digital audio advertising market is projected to show an annual growth rate of 6.04% with a projected market volume of US$12.82 billion by 2027.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. billion by 2027. Curious about where things are heading?

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The Future of Financial Marketing: AI, Fintech Innovations + Digital Transformation in 2025

Set Up

AI is no longer a future trendits the present and the foundation of marketing innovation in financial services. According to Forbes , spending on AI in financial services is projected to rise from $35 billion in 2023 to $97 billion by 2027.

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The Future of Financial Marketing: AI, Fintech Innovations + Digital Transformation in 2025

Set Up

AI is no longer a future trendits the present and the foundation of marketing innovation in financial services. According to Forbes , spending on AI in financial services is projected to rise from $35 billion in 2023 to $97 billion by 2027.