2028 Place User-Generated 
Marketing Insider Group
DECEMBER 3, 2024
Statista estimates suggest there could be over six billion social media users worldwide by 2028, and reaching them could make or break your business. A well-placed CTA, like “Check out our latest blog” or “Sign up for updates,” directs followers to take action, boosting engagement across your platforms.
Hubspot Marketing
APRIL 29, 2025
Most people hear AI and think of a generative AI tool like ChatGPT or DALL-E. The data reflects this challenge: McKinsey found that, while 55% of organization s use generative AI in some capacity, over 80% havent seen measurable impacts on enterprise-level earnings. And, of course, to do so with tighter marketing budgets and timelines.
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Sprout Social
MARCH 13, 2025
In 2025, the number of active internet users is forecast to exceed 23.3 million active internet users by 2029. million social media users in Australia, equating to roughly 76% of the population. The average Australian internet user has 7.2 By 2029, Australian social media users are projected to grow by 2.1
Hootsuite
APRIL 9, 2025
With nearly 139 million Instagram Reels watched every minute and TikTok turning almost half its users into buyers, short videos arent just populartheyre powerful. TikTok and Pinterest are especially strong here, with younger users more likely to shop based on recommendations. of users into buyers in 2024. Source: Statista 2.
Sprout Social
MARCH 27, 2025
Influencer marketing will likely be worth over US $800 million (AUD$1257m) by 2028 , with an 11% year-on-year growth rate. As of January 2024, Australia has 25 million internet users and 20 million social media users. Statista also predicts a fresh peak in Australian social media users by 2029 , increasing users to 26 million.
Sprout Social
MAY 29, 2025
While social’s combined 15% doesn’t rival organic search’s 76%, the data reminds us why savvy marketers use social as part of a broader marketing strategy rather than placing all bets on search. The companies with the most effective lead generation strategies have 71% more brand-focused marketing roles on their teams.
Hubspot Marketing
JUNE 13, 2023
billion in 2028. Specifically, the company studied 120,000 pieces of social media content to understand the demographics and behaviors of customers and users discussing its products. Save Time and Money Of course, one of the biggest draws of AI is its ability to work and generate results quickly. billion in 2023 to $107.4
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