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The hard truth about what AI will do to GTM

Martech

By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. But by 2028, most of these disciplines will be unrecognizable or obsolete. Which GTM sub-disciplines will disappear by 2028? The time to adapt is now. The reason?

CMO
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Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

million users in 2028. While Instagram remains strong, the anticipated decline in users by 2028 suggests brands should diversify their social media strategies to stay relevant. million users in 2028. As a result, optimising captions and hashtags with TikTok SEO in mind is key. million in 2028.

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AI agents for marketing — I talked to experts about the benefits

Hubspot Marketing

Gartner projects that 33% of enterprise software will include true agentic AI by 2028 up from less than 1% today. Sean Clancy , managing director at SEO Gold Coast, shares why specificity of data shared with AI matters. The potential is clear, as is the utility. The hard part is training it on what's actually important.

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How to Create an AI Search Optimisation Strategy in 2025

Exposure Ninja

While Search Engine Optimisation (SEO) is about climbing search engine rankings like Google or Bing, AI Search Optimisation is about becoming the source AI tools trust, cite, and promote. This isn’t just another SEO trend. Is an SEO and AI Search Optimisation Strategy The Same?

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What is Generative Engine Optimisation (GEO)?

Exposure Ninja

Unlike traditional SEO where you’re trying to rank in Google, with GEO you want AI to reference your content as a trusted source. How To Measure Generative Engine Optimisation Measuring GEO is trickier than traditional SEO. Because if you’re not clear about these things, AI won’t be either. That’s massive.

SEO
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AI Search Optimisation vs Traditional SEO: Key Differences (And Why You Need Both)

Exposure Ninja

Semrush predicts that AI Search traffic is on track to surpass traditional search traffic by 2028. But this shift doesn’t mean it’s time to abandon traditional Search Engine Optimisation (SEO). Isn’t AI Search Optimisation Just SEO? Traditional SEO helps you win clicks from search results.

SEO
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Daily Search Forum Recap: July 1, 2025

Search Engine Roundtable

He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry.

Law