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6 influencer marketing brand safety considerations to bake into your strategy

Sprout Social

But what made this event even more unsettling was Claiir’s then-ongoing partnership with vegan, cruelty-free brand, MCoBeauty. When the brand found out about the crisis, they released a statement condemning Claiir’s actions and announced that their partnership was terminated—a move that protected the brand from further outrage.

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Influencer marketing statistics for Australia 2025

Sprout Social

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach. Some 93% also said they feel its important that brands keep pace with online culture.

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Push notifications: The secret weapon for SEO and revenue growth by RollerAds

Search Engine Land

Instant sending allows you to promptly inform subscribers about the latest news, promotions and special offers, motivating them to visit the site and perform target actions. Enhanced brand loyalty. billion by 2029, according to Statista. Their CTR often exceeds that of more familiar emails. Real-time communication.

SEO 85
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Best-Selling Digital Product Ideas to Sell Online

AWeber

Why it works: E-learning is projected to reach $279 billion globally by 2029. Fonts and Typography Kits Why it works: Unique fonts are essential for branding and design projects, and there's a constant demand for fresh styles. Promote and automate: Share free value in your email newsletters, blog, or YouTube.

Product 95
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AI agents for social media: How to use them right now + what you can expect in the future

Hubspot Marketing

Gartner predicts that by 2029, AI agents will autonomously handle at least 80% of customer service and support interactions many of them taking place on social channels like Instagram, TikTok, and X/Twitter. Baragona sees this synthetic proving ground as a vital component of protecting your brands reputation. But an AI agent?

Price 84
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Australian TikTok statistics to inform your strategy in 2025

Sprout Social

TikTok is expected to reach 35 billion users by 2029. Given that young people are Australias most active social shoppers, TikTok is an ideal platform for brands to connect with and sell to these users. Travel TikTok Ads with an interactive promotional add-on are 5x likelier to move Australian users through the entire sales funnel.

Gen Z 64
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How Outsourcing Can Enhance Your Paid Media Advertising Campaigns

Marketing Insider Group

Paid media advertising, including platforms like Google Ads and social media campaigns, is a useful way to increase your brand’s visibility and drive traffic to your website. Statista estimates that 80% of total ad spending will be from digital sources by 2029, so focusing on your website makes a lot of sense.