Jeff Bullas

NOVEMBER 15, 2022

One that helped me rank one of my client’s videos for a super competitive keyword and generated 2.7M 3 components of a successful organic YouTube promotion. This framework consists of 3 main pillars that we’ll discuss in detail below: 1. Video strategy. Part 1: Video strategy. Countless factors contribute to that.

Copywriting 248

Copywriting SEO Promotion Entertainment 248

Hootsuite

MARCH 8, 2022

Whether appealing to the algorithm or simply attracting more eyeballs, video content is a must-have for any marketing campaign. But how long should a social media video be? Depending on the platform, a social media video can run from 1 second to hundreds of hours in length. How long should a social media video be?

Social Media Marketing 135

Social Media Marketing Management Place Branding 135

Hubspot Marketing

JUNE 19, 2023

Videos are integral to any marketing campaign; however, they can be tedious and difficult to create if you aren't savvy with editing or are short on time. Fortunately, you can leverage many AI video generators to streamline your video production and create content that engages your audience. Prices for Synthesia start at $22.50/month.

User-Generated 141

User-Generated Price Branding Communications 141

Martech

MAY 23, 2024

The Claude 3 models in this integration are among Anthropic’s most advanced. Claude 3 Opus, for instance, demonstrates an “outstanding ability to reason across vast datasets and content results in a better understanding of brand identity when generating marketing content,” according to a WPP release.

User-Generated 81

User-Generated Price Analytics SEO 81

Hubspot Marketing

MARCH 5, 2024

According to the platform, TikTok Creativity Program Beta is an initiative to reward creators for creating high-quality, original content, and it serves as a monetary incentive for creators who make longer content (over a minute). million views, and at least one of his videos would reach a million-plus views each week. million views.

Finance 105

Finance User-Generated Branding Marketing 105

Backlinko

JANUARY 8, 2024

Episodes between 20-40 minutes reign supreme, catering to busy schedules and attention spans. Sweden and Norway have the largest number of monthly listeners by percentage of internet users Video podcasts are on the rise, offering a new dimension to audio storytelling. iHeartRadio 3% Alexa 2.3% of download requests. Overcast 1.6%

Entertainment 107

Entertainment User-Generated Advertising Advertisers 107

Hubspot Marketing

JUNE 21, 2023

million live video viewers in 2023. Facebook Live is the second-most popular live stream video platform in the U.S., A recording of the video is also published to the page or profile so it can be watched again later. A recording of the video is also published to the page or profile so it can be watched again later.

Promotion 145

Promotion eBook Analytics Entertainment 145

Hubspot Marketing

OCTOBER 30, 2023

I often create TikTok videos to promote my work, express an idea or opinion, or share funny anecdotes. So, how can marketers and creators like myself streamline the process and create more videos? With that in mind, I will create a TikTok video using AI and take you along for the journey. One answer is to use AI.

Food 127

Food User-Generated Energy Promotion 127

Jeff Bullas

DECEMBER 2, 2022

3: One Million Followers: How I Built a Massive Social Following in 30 Days. 4: YouTube Secrets: The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer. 6: The Definitive Guide to TikTok Advertising: How to Access 1 Billion People in 10 Minutes! Here is the book that reveals how to do it.

Transform 261

Transform Social Media Marketing Entertainment Advertising 261

Buffer Marketing

FEBRUARY 15, 2024

Brazil, France, Germany, Japan, Korea, and the UK.   Unlike fixed ad revenue sharing models like YouTube's , the program’s payouts are based on TikTok's proprietary metrics, including the platform’s revenue per 1,000 views over 5 minutes. per 1,000 views.

Analytics 105

Analytics Law Health Entertainment 105

Search Engine Land

FEBRUARY 13, 2024

Instacart attributed its ad revenue success to the popularity of its shoppable display and video ad formats, coupled with effective initiatives that highlight value to advertisers. However, it’s important to note that the rate increased by 47 basis points in the previous year due to the introduction of shoppable display and video.

Retail 106

Retail Advertising Advertisers Price 106

Unbounce

MAY 13, 2024

Is there a video, images, or just words? A/B test ideas to run with: Single-step form vs. multi-step form Forms with placeholders vs. forms without placeholders Button color tests (e.g., Call to action button (CTA) testing ideas Your call to action is your conversion. It’s what you want your visitors to do (and nothing else).

Price 105

Price eCommerce User-Generated Copywriting 105

Hootsuite

AUGUST 2, 2022

If you want more likes, shares, video views, and comments (and what kind of monster doesn’t?!), Are your videos too long or not long enough ? Video length: 30 to 60 seconds. Sure, you can upload a 240 minute video to Facebook… but will anyone actually watch it all the way through? The ideal TikTok video length.

Entertainment 139

Entertainment Promotion Advertising Advertisers 139

Buffer Marketing

MAY 29, 2024

  “The most effective way to grow on Instagram is to consistently create engaging reels, as reels are the best way to reach new audiences,” Instagram Creator Partnerships at Meta Carly Lynn said in a video shared by the social platform’s Creator account. Both will have a host of great options you can choose from. 

Gen Z 76

Gen Z Millennials Finance User-Generated 76

Hootsuite

OCTOBER 12, 2023

For those who are short on time, we’ve put together an 18-minute plan for managing social media for a business. This plan takes you minute-by-minute through the social necessities, highlighting time-saving tips along the way. #1 Cosmetics (@elfcosmetics) September 7, 2023 3. 1 Social Media Tool Create. Who are they?

Management 121

Management COS Social Media Marketing Shoppers 121

Hubspot Marketing

DECEMBER 21, 2023

DemandMetric ) Image Source After video and eBooks, blogging is the third most common content marketing strategy. HubSpot ) Bloggers, on average, include 2-3 images per post. Orbit Media ) Image Source Posts with video experienced a 4x increase in engagement metrics. HubSpot ) Bloggers, on average, include 2-3 images per post.

B2C 114

B2C eBook Food Marketing Strategy 114

Marketing Insider Group

MARCH 6, 2023

Now is the time to become an expert on creating video content. Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. If you haven’t already, this is your sign to hop on the video content bandwagon. But what exactly qualifies as video content?

Content Marketing 110

Content Marketing Education Key Performance Indicator Marketing 110

Hubspot Marketing

MARCH 8, 2024

The Pomodoro Technique breaks your work into short, focused intervals (typically 25 minutes) followed by breaks. It helps you stay sharp and motivated because 25-minute chunks are easily digestible by your brain. It’s like your inner voice says, “Com’on, man, you can work for 25 minutes without scrolling your Instagram.”

Product 119

Product Management Communications Fashion 119

Sprout Social

MARCH 15, 2024

While there’s no one-size-definition of what a YouTube influencer is, our criteria for this list includes: A sizable audience (100,000s or millions of subscribers) Videos that regularly earn 1+ million views Content that’s brand and collab-friendly Brands primarily partner with YouTube influencers through sponsored videos and brand ambassadorships.

Transform 99

Transform Influencer Marketing Education Entertainment 99

Hubspot Marketing

JUNE 28, 2022

More than ever, social media channels are putting video content front and center on their feeds , as audiences increasingly turn to TikTok, Reels, and live videos to be entertained, discover products, and even learn about exciting new brands. Immediately, the effectiveness of video marketing became obvious. Let’s dive in.

Video Marketing 123

Video Marketing Marketing Marketers Promotion 123

SocialPilot

APRIL 26, 2024

Embed this post Effortless to Organize Your Content Calendar After working so hard on an engaging content calendar that follows all the latest trends, it’s heartbreaking to see your strategy scatter because of last-minute hassle. Scheduling social media posts beforehand protects your calendar from last-minute panic.

User-Generated 93

User-Generated B2C Promotion Analytics 93

Martech

JULY 22, 2022

They’re spending more time on TikTok too (44 minutes per user per day), busting Facebook’s record of 38.9 minutes and defying predictions that usage would decline as nations emerged from lockdown. Instagram pushes short videos to Reels. Instagram pushes short videos to Reels. Facebook launches a Feeds tab.

Digital Marketing 110

Digital Marketing Branding Social Media Marketing Marketing 110

Hubspot Marketing

SEPTEMBER 11, 2023

General Visual Content Stats Video Marketing Stats Emerging Visual Marketing Stats Infographic Stats Social Media Stats 52 Visual Content Marketing Statistics You Should Know General Visual Content Statistics Video is the most popular and effective media format. HubSpot ) 91% of consumers want to see more online videos from brands.

Content Marketing 122

Content Marketing Gen Z Health Inbound Marketing 122

Buffer Marketing

MARCH 26, 2024

Its been my primary coping mechanism through Break ups Moving home Moving jobs Moving countries Pregnancy Post partum Motherhood Marriage Some days all I have is 15 minutes, and that’s OK. Stock footage, also known as archive footage or B-roll footage, is a video clip that can be reused and repurposed in various ways. 

Health 103

Health Social Media Marketing PR Energy 103

Hootsuite

APRIL 8, 2021

Since the launch of LinkedIn native video in 2017, LinkedIn has proven that it’s more than just a platform for long-form B2B content. In one year, LinkedIn video posts generated more than 300 million impressions on the platform. Impressive engagement stats aside, video marketing has been shown to boost revenue across social platforms.

Transform 145

Transform Promotion User-Generated Management 145

Sprout Social

DECEMBER 8, 2020

It’s impossible to open up a major social platform now and not see a video post. Videos range from short promotional videos on Instagram to quick trailers on Twitter to longer livestreams on Facebook. Videos encompass a wide range of topics and are consumed by many people around the world. Videos should be accessible.

Video Marketing 126

Video Marketing Place Product Branding 126

Search Engine Land

DECEMBER 19, 2023

YouTube Select Shorts Lineups: Reservation products that enable eligible clients to target the top 5% of popular YouTube Shorts (vertical videos that are 60 seconds or less in length). Non-skippable video ads can last for a maximum of 15 or 30 seconds. Bumper ads: This is a non-skippable video ad with a duration of 6 seconds.

Advertising 101

Advertising Advertisers Promotion Product 101

Sprout Social

APRIL 22, 2021

Although TikTok content is more specific with its narrow focus on short, viral-ready videos there are many ways brands can still see success. Charli D’Amelio posts mostly TikTok dance videos and viral trends that her followers love, along with partnering with major brands for influencer campaigns. Kids love TikTok, too!

Gen Z 138

Gen Z User-Generated Millennials Marketing 138

Hubspot Marketing

DECEMBER 19, 2023

AI Video Tools Justin Kelsey, Founder of SwitchFrame , serial entrepreneur OpenAI now lets you prompt ChatGPT with voice and pictures , and other developers are following suit. So I see AI becoming more ubiquitous in multimedia production, with video AI leading the pack. But the market is still ripe for disruption.

Gen Z 114

Gen Z Non-Profit Millennials Shipping 114

Buffer Marketing

APRIL 11, 2024

These are the ones I personally recommend:  Buffer (free for 3 channels, or $6/month/channel with nonprofit discount) : Plan, approve, and post your social media content all from one place.  Quickly send video messages to engage your supporters. The whole process took less than a minute. Rev (from $0.25/minute):

Energy 115

Energy Marketing Marketers Direct Mail 115

Buffer Marketing

MAY 23, 2024

For example, if I write, “Learn more social media growth techniques in seven minutes than I learned in seven years,” the red alarm blares off. But social media content is a combination of visual design, video editing, scriptwriting, and captions. Similarly, you can also use copywriting formulas in your videos.

Copywriting 119

Copywriting Fashion Product Customer 119

Search Engine Journal

JULY 6, 2021

TikTok is tripling the maximum length of videos, increasing the time limit from 60 seconds to 3 minutes. The post TikTok Triples Length of Videos appeared first on Search Engine Journal.

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Martech

JUNE 7, 2023

It’s been 96 years since the television was invented and we’ve entered a new chapter in video content and consumption. You’re more than likely consuming a ton of video content every day, whether you realize it or not. Undoubtedly, video is the most rapidly expanding and potent marketing medium globally. Up to 57% of all U.S.

Video Marketing 97

Video Marketing Marketing Marketers Entertainment 97

Hootsuite

DECEMBER 18, 2019

From introducing new ad formats to constantly updating the dimensions and specs of existing images and videos, Facebook likes to keep digital marketers on our toes—and with good reason. The platform’s roughly 2 billion monthly users spend an average of 53 minutes a day on the site—more than Snapchat (33 minutes) and Instagram (32 minutes).

Advertising 142

Advertising Advertisers Management Place 142

Hubspot Marketing

DECEMBER 28, 2023

91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you. Expect impactful stories from real people, quirky TikTok clips, interactive video ads, and more.

Video Marketing 112

Video Marketing Advertising Advertisers Entertainment 112

Hubspot Marketing

MARCH 4, 2024

And with TikTok predicted to be among the video-centric apps to see the most growth in 2024 , standing out will be crucial. Don't be like me and scramble for your wallet at the last minute. Our research shows the best time to post on TikTok is between 6-9 PM, followed by 3-6 PM and 12-3 PM. Keep track of media coverage.

Food 116

Food Entertainment Branding Marketing 116

Hootsuite

NOVEMBER 8, 2022

Twitch became popular as a platform for live-streaming video games, but these days, that’s changing. ” Pre and mid-roll advertisements on Twitch can be anywhere between 30 seconds to 3 minutes long. Twitch viewers are increasing by the minute. of internet users engage with video live streams each week.

Branding 97

Branding Advertising Advertisers Promotion 97