Set Up

SEPTEMBER 26, 2023

The Setup Women in Marketing series highlights the thoughts and advice of prominent marketing brand and agency leaders in companies such as Aflac, Mizuno, Great Clips, Lionsgate, Blackbaud, and Regal Cinemas. The takeaways from these blogs are not only informative, but incredibly insightful for any marketer on their career path.

Market Trends 59

Market Trends Health Transform Marketing 59

CXL

NOVEMBER 23, 2022

It’s like they thought about the attendees and what they need and then designed a format focused on them. Over 300 old and new faces flew to Austin to spend two days full of networking and talks on growth and experimentation. Add to that breakfast tacos, a lot of beer, and three parties. Definitely make #CXLLive a priority in 2023. (It

Law 78

Law Transform Marketing Marketers 78

Buffer Marketing

SEPTEMBER 11, 2023

I’ve been posting on LinkedIn 1x per week for 6 years straight. The compounding network growth, career growth, personal brand growth, etc has translated into referrals, positive recommendations and 6 figure client contracts. Having a strong LinkedIn game is no longer an option. What’s the true ROI? The ROI is insane.

Thought Leadership 52

Thought Leadership Transform Communications Branding 52

Content Marketing Institute

SEPTEMBER 26, 2018

Instead of pushing out product information, content is intended to stand out based on elements such as authenticity, thought leadership, experience in solving those problems, etc. Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. We are here to help.

Content Marketing 95

Content Marketing Thought Leadership Marketing Marketers 95

Adobe Experience Cloud Blog

MARCH 13, 2017

Marketing leaders not only look to meet the challenges their audience faces today but anticipate the challenges they will face in the future. Marketing leaders not only look to meet the challenges their audience faces today but anticipate the challenges they will face in the future. Are you a future-ready marketing leader?

Transform 126

Transform Thought Leadership CMO Marketing 126

Orbit Media Studios

JUNE 3, 2022

The first step in any social media strategy is to set clear, attainable goals. Some examples of SMART social media goals could include: Increasing brand awareness by X% within 6 months. Social media is a powerful tool for businesses and brands looking to grow their reach and connect with customers. Before we start…. Set SMART goals.

Social Media Marketing 110

Social Media Marketing User-Generated Promotion Customer loyalty 110

Duct Tape Marketing

SEPTEMBER 20, 2023

Jay is a 7th-generation entrepreneur, who has written 7 best- selling business books, and created 6 multi-million dollar companies. 02:46] What are your thoughts on a society that has become so obsessed with speediness? [08:37] It serves as a comprehensive guide for surpassing customers’ expectations for quick service.

Customer 85

Customer Price Manufacturing Shipping 85

Duct Tape Marketing

DECEMBER 30, 2021

Questions I Ask Dr. Sophia Godkin: [2:23] Will you give us a sense of your journey to becoming a happyologist? [3:43] 6:35] Does calling yourself a happyologist ever feel like you have a target on your back and you’re not allowed to have bad days? Key Takeaway: During her Ph.D. Give thanks, practice positivity. No, totally.

Transform 98

Transform Health CRM Management 98

Marketing Insider Group

MAY 11, 2020

Content marketing allows any business to increase their presence in organic search because it focuses on sharing thought leadership. While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? And why do I need it now? Because it’s a tool they can use for growth.

Content Marketing 67

Content Marketing Thought Leadership eCommerce Marketing 67

Sprout Social

MAY 2, 2018

By 2021 the dental industry is projected to be worth around $36.8 That’s a lot of teeth for the tooth fairy. But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. Let’s get started! When was the last time you changed yours?

Social Media Marketing 111

Social Media Marketing Marketing Marketers Non-Profit 111

Moz

AUGUST 7, 2019

However, I thought it would be interesting to see the lasting impact of my work by sharing a present-day screenshot of the organic traffic trend, via Google Analytics. Because they all want the same thing: Search traffic that leads to website conversions, which leads to money. Keyword difficulty (and CPC) has skyrocketed in most verticals.

SEO 49

SEO Thought Leadership User-Generated Branding 49

Power Digital Marketing

MARCH 30, 2020

People are searching for answers and your business has the power to step up and instill confidence in your audience. Right now there is so much out of our control, brands and consumers are panicking and people have uncertainty around the brands they have previously become loyal to. Slowly, your community turns into a ghost town.

Digital Marketing 40

Digital Marketing Marketing Strategy Shipping User-Generated 40

Hubspot Marketing

SEPTEMBER 13, 2023

The first step in mastering the art of delivering powerful presentations is understanding how to start a presentation properly. In this post, you'll discover strategies for crafting a solid presentation opening, designing an impactful opening slide, and delivering a memorable presentation. Lead with an attention-grabbing opener.

Education 86

Education Finance Health Product 86

Moz

JANUARY 28, 2019

Posted by BritneyMuller In Chapter 6 of the new Beginner's Guide to SEO, we'll be covering the dos and don'ts of link building and ways your site can build its authority. Be sure to let us know what you think of Chapter 6 in the comments ! Be sure to let us know what you think of Chapter 6 in the comments !

SEO 51

SEO Place Promotion Branding 51

Scoop.it!

OCTOBER 4, 2022

To see results – including more job opportunities, traffic, and revenue – you need to become a thought leader on the platform. Thought leaders are influencers and change agents, asking critical questions and proposing innovative ideas. What Are the Main Reasons to Become a LinkedIn Thought Leader?

Place 79

Place Social Media Marketing Branding Thought Leadership 79

Marketing Insider Group

JULY 20, 2020

And now that it is getting some recognition for great storytelling, I thought it could offer some lessons for marketers as well. This approach sets you up to become known as a thought leader and a brand storyteller in your industry. Tell their stories with authenticity and purpose. It takes on significant themes.

Transform 125

Transform Marketing Marketers Content Marketing 125

Duct Tape Marketing

MARCH 17, 2022

Her latest book is — From Individual to Empire: A Guide to Building an Authentic and Powerful Brand. Now she’s helping entrepreneurs discover and leverage their authentic and competitive brands. 6:05] Could you talk about where we’re at today with personal branding and how influencer branding is a very different thing? [8:06]

Branding 83

Branding Transform Entertainment Shipping 83

Rock Content

DECEMBER 4, 2020

When it comes to social networks, success requires more than quality content and a competent strategy – the “third whale” is thoughtful design. Changing your logo and style is a responsible step that companies risk to take once in a decade. It’s this “outfit” that users evaluate your presence by.

Fashion 138

Fashion User-Generated Finance Transform 138

Neil Patel

JUNE 28, 2021

Now, nearly anyone willing to put in the time and effort can become a “thought leader” in a specific niche. Building a personal brand allows you to become a standout figure that people know, like, and trust. Follow these seven simple steps below to become the go-to expert in your space.

Branding 145

Branding Finance Real Estate Energy 145

Sprout Social

FEBRUARY 12, 2024

Bowling Green State University Bowling Green State University (BGSU) was the first university on the “clock app” in Ohio and has been a leader in higher education TikTok ever since. As younger generations flock to their favorite social platforms to learn more about their dream schools, using TikTok for higher education is a must.

Education 91

Education Food Branding Management 91

Marketing Insider Group

OCTOBER 2, 2020

6 articles for each of the 4 categories we launched with. Step 1: I identified all the internal employees who were already blogging on the topics I thought our audience was interested in. Step 1: I identified all the internal employees who were already blogging on the topics I thought our audience was interested in.

Whitepaper 136

Whitepaper Thought Leadership Content Marketing Price 136

CXL

JUNE 2, 2022

iRidium narrowed their audience into five segments: Best customers; Members of the target account buying community; Thought leaders ; Partners; Media and industry publications. Account-based marketing (ABM) accounted for 79% of all sales opportunities in 2020. And yet, no one can agree on what account-based marketing is.

Direct Mail 87

Direct Mail Transform Marketing Marketers 87

Hootsuite

AUGUST 27, 2019

Bonus: Download a free checklist that reveals the exact steps a lifestyle photographer used to grow from 0 to 600,000 followers on Instagram with no budget and no expensive gear. Asking questions creates opportunities to get your followers sharing their thoughts and ideas on practically any topic. 15 creative Instagram post ideas.

Thought Leadership 111

Thought Leadership Finance Food User-Generated 111

Unbounce

OCTOBER 20, 2023

More recently, artificial intelligence has become a powerful tool in landing page optimization. (We When he’s not tap-tappin’ on his keyboard, you might catch him out on the slopes, poking around fantasy hockey forums, or on a low-key adventure with his very-good-boy, Benson. Jeez, this guide is off to a bumpy start.)

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Scoop.it!

APRIL 12, 2022

Also, the more you create content, the greater your online footprint will be, and the more visible you’ll become on search engines. By following these steps, you can ensure that your brand remains aligned with your core values and experience even as they develop and evolve as you go along.

Marketing Strategy 99

Marketing Strategy Content Marketing Branding eBook 99

Content Marketing Institute

MAY 11, 2018

HANDPICKED RELATED CONTENT: An 8-Step Process to Use Influencers to Elevate Your Brand. Create thought leadership (not product-oriented) videos on site. Your revenue last year was a smart $29.4 Industry influencers are lining up, knocking on your door for an opportunity to collaborate. Set a clear goal. Click To Tweet.

Influencer Marketing 103

Influencer Marketing Branding Whitepaper Thought Leadership 103

Hubspot Marketing

SEPTEMBER 17, 2018

What has changed is how important video has become on every platform and channel. For most videos, the more simple and raw it is, the more authentic the content seems … and that’s what really matters to your audience. Lastly, 2018 has brought about a penchant for the authentic and raw. Video has absolutely dominated social.

Video Marketing 145

Video Marketing Marketing Marketers Transform 145

Rock Content

OCTOBER 26, 2023

At one time or another, nearly everyone becomes a patient in need of medical products and services. Good content turns these healthcare brands into thought leaders for the industry. Some worried that marketing would be insensitive to the nuances and complexities of health service delivery.

Health 64

Health Content Marketing Marketing Marketers 64

Marketing Insider Group

FEBRUARY 2, 2021

Walk through each step to determine which channels will move the needle forward for your business in 2021 and beyond. Do you want to: Become a thought leader in your industry? Chances are, not every digital marketing channel available to you will benefit your business. Others are more like electives in school. Make sales?

Digital Marketing 109

Digital Marketing Whitepaper User-Generated eBook 109

Sachs Marketing Group

MARCH 17, 2023

In today’s hyper-connected world, social media has become a vital marketing tool for businesses of all sizes. Imagine your brand’s social media accounts becoming a thriving interaction hub, with posts consistently generating likes, comments, and shares. For example, your primary business objective is to increase sales.

Social Media Marketing 95

Social Media Marketing Marketing Strategy User-Generated Marketing 95

Unbounce

AUGUST 16, 2023

AI might be becoming small-talk-appropriate, but its mysteries are far from revealed. Episode 6: Arms Race [00:00:00] Pete: Hey marketers! Today is episode 6, and we will be going to DEFCON one as we explore the AI arms race and unpack the history of AI and what led us to get to this incredibly exciting and definitely scary time.

User-Generated 52

User-Generated Law Customer Acquisition Price 52

Unbounce

NOVEMBER 2, 2023

Yeah, so I thought I’d just open with a few thoughts I’ve been having around AI and how it relates potentially to certain pieces of literature over the years funnily enough. Updated on November 2, 2023. 55 min read In 2023, artificial intelligence hit the collective consciousness like a runaway Tesla Cybertruck.

PR 98

PR Marketing Marketers Non-Profit 98

Duct Tape Marketing

JANUARY 27, 2022

6:27] How do you identify a mentor? [8:02] 8:02] It’s become pretty popular in leadership circles to talk about coaching as a skill of a leader, how would you distinguish between mentoring and coaching? [8:02] 2:57] What is inherently creating the disadvantage for both women and particularly women of color? [4:22]

eCommerce 74

eCommerce Education Management Retail 74

Exposure Ninja

APRIL 11, 2023

For example, did you know you can define your target audience in 6 quick questions ? For example, did you know you can define your target audience in 6 quick questions ? Crafting content your audience loves can be difficult, but once you understand who your audience is it becomes simple. Ready… set… content!

eBook 59

eBook Transform Analytics Content Marketing 59

Hubspot Marketing

JANUARY 30, 2020

And feeling like you're able to bring your authentic self to work is undeniably critical. Melissa Obleada, Diversity & Inclusion Program Manager at HubSpot, echoes this thought, mentioning, "Many of us don't realize that our language has additional meaning hidden between-the-lines. Without thinking, maybe you respond, "Oh!

Promotion 109

Promotion Communications Education Management 109

Content Marketing Institute

DECEMBER 13, 2017

As I shared in Content Creation Robots Are Here , billions of AI-created pieces of content are published yearly. What does this mean for humans who create content? Are you in danger of losing a job? Despite the growth in artificial intelligence capabilities, the human content writer is needed more than ever. Click To Tweet. I paid $1.90 The result?

Millennials 104

Millennials Whitepaper User-Generated Promotion 104

Neil Patel

JULY 13, 2021

These are the strategies I’ve used over the last ten years to build up Neil Patel Digital and become an authority in the digital marketing space. If you want to reap the rewards of guest blogging, you need to be strategic and authentic. Become active by sharing new posts, images, and updates. Use Strategic Guest Blogging.

Copywriting 145

Copywriting Marketing Marketers User-Generated 145