Hubspot Marketing

MAY 23, 2024

I know how overwhelming it can be to choose the right tools, so I’ve compiled a list of 20 free and paid tools for small businesses. Types of Tools for Small Business How I Curated the Best Free Tools for Small Businesses 20 Free Tools to Help You Run Your Business Why Do You Need Small Business Tools? Small businesses need tools.

CRM 99

CRM User-Generated Digital Marketing Transform 99

Calvyn Lee Blog

JANUARY 10, 2024

Creating a topical map for digital marketing niches, or for your Digital Marketing agency’s website is a strategic approach to organize content, improve user experience, and enhance search engine visibility. Define Your Niche and Audience: Clearly define the niche within digital marketing that your website will focus on.

Digital Marketing 130

Digital Marketing Marketing Marketers Transform 130

Hubspot Marketing

NOVEMBER 3, 2023

As a marketer, I make crucial daily decisions that can impact the company I work for. Using my best judgment, I track important metrics like traffic, leads, and customers — and I provide a marketing report to back up my decisions. To reiterate: Marketing reports inform decisions. The same goes for marketing reporting.

Marketing 112

Marketing Marketers Analytics Energy 112

Lynton Web

JANUARY 9, 2024

A buyer persona, which is a semi-fictional representation of your ideal customer, can be pivotal in ensuring your marketing strategies hit the mark. Creating buyer personas should be a team effort involving marketing, sales, customer service, and any other department that interacts with customers. What is a Buyer Persona?

CRM 101

CRM Target Market Education Product 101

Hubspot Marketing

DECEMBER 12, 2023

From weekly stand-ups to spammy emails, chatter about artificial intelligence (AI) has saturated the marketing space over the last year. With all the information out there, it can be difficult to even know how to understand and implement AI. Now, you might be wondering, how can you get similar results, or better?

Transform 101

Transform User-Generated Marketing Marketers 101

Hubspot Marketing

DECEMBER 8, 2023

Additionally, you’ll read some expert tips and tricks to acquire high-quality links and gain better search visibility. Additionally, you’ll read some expert tips and tricks to acquire high-quality links and gain better search visibility. Here’s how a backlink looks on a web page. But what defines a quality backlink?

SEO 116

SEO User-Generated Thought Leadership Education 116

Hubspot Marketing

APRIL 2, 2024

Throughout the summer, we dove into June and July web traffic and deal data from over 103,000 anonymous HubSpot customers around the globe. These were our key findings: 2021 Summer Business Performance Note: When looking at the charts and data below, each year's traffic or deal benchmark is equal to its April numbers.

Manufacturing 100

Manufacturing Communications Health Analytics 100

Martech

JULY 21, 2023

HubSpot has been rolling out new generative AI features. Here we take a deeper dive into Content Assistant and explain how to get the most out of ChatSpot. Content Assistant streamlines content creation for marketing and sales teams. Content Assistant streamlines content creation for marketing and sales teams.

User-Generated 92

User-Generated CRM Marketing Marketers 92

Martech

MAY 24, 2024

B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. As a result, the most significant differences between B2C marketing and B2B marketing involve the number of people involved in the purchase decision and the length of the sales cycle.

B2C 99

B2C Automobile Marketing Automation Platform Retail 99

Hubspot Marketing

DECEMBER 22, 2023

They’re using it to streamline operations, predict market trends, and create more engaging customer experiences. And here's the kicker: our report on AI Trends for Marketers highlights that 90% of marketers say these tools free them from those mind-numbing tasks. So, how exactly are teams using AI today? Let's find out.

Branding 105

Branding Transform User-Generated SEO 105

Hubspot Marketing

JANUARY 11, 2023

On top of lead generation, a blog can also help your site climb in search rankings. At the HubSpot Blog, which gets a whopping eight million page views per day and has seen a 25% boost in traffic year after year, we've experimented with and written many key strategies that can make any blog successful.

User-Generated 145

User-Generated Law SEO Promotion 145

Hubspot Marketing

AUGUST 23, 2023

The best content marketers aren't afraid to share. Share data. Learning how to properly cite sources will avoid any confusion and ensure you (and anyone you do business with) is following generally accepted internet sharing etiquette. Let’s look at a few examples to show you just how to do it. Share content.

Education 135

Education Content Marketing Marketing Marketers 135

Hubspot Marketing

NOVEMBER 15, 2023

In today's data-driven world, the ability to transform data into actionable insights has never been more critical for success. According to HubSpot’s research, 36% of marketers say data helps them reach their target audience more effectively. Begin by clearly defining the goal or problem you need data to address.

Transform 84

Transform Key Performance Indicator Analytics User-Generated 84

Hubspot Marketing

APRIL 5, 2023

Marketers engage with customers on more channels than ever before. Whether you're working with influencers or posting short-form videos, it makes marketing attribution essential for continued results. For a lot of marketers, getting visibility into the most effective touchpoints can be tough. But what is marketing attribution?

User-Generated 145

User-Generated Analytics Customer Journey Marketing 145

Rock Content

APRIL 15, 2024

To maximize content marketing ROI is crucial for successful businesses looking to attract interest, drive conversations, build bonds, and instill brand loyalty. Powerful marketing strategies make this possible. If done properly, strategic content marketing will promote growth and improve your return on investment (ROI).

Content Marketing 84

Content Marketing Marketing Marketers Marketing Strategy 84

Martech

APRIL 26, 2023

In addition to the generative AI content assistant and ChatSpot alpha product, HubSpot’s March releases include pop-up CTA tracking in campaigns and adding event data to customer journey maps. Likely, you are now asked to create more content, run more campaigns and do more reporting with a smaller team than last year.

Customer Journey 86

Customer Journey User-Generated CRM Analytics 86

Hubspot Marketing

MAY 15, 2023

I've been on the HubSpot Blog team for over five years, and in that time, I've seen plenty of changes. Back in 2017, for instance, we completely upended our blog infrastructure with the introduction of the pillar-cluster model. How the HubSpot Blog Team Leverages AI 1. And for good reason.

Retail 117

Retail Thought Leadership Copywriting Management 117

Lynton Web

DECEMBER 13, 2022

For companies with multiple departments spanning different regions — whether nationally or internationally — maintaining an organized HubSpot portal that prevents disrupted data may seem impossible. What Are Teams in HubSpot? HubSpot teams allow you to categorize your users into groups for organizational purposes.

CRM 96

CRM Communications Management Customer 96

Backlinko

APRIL 17, 2024

They all have proven track records and a strong reputation in the market. As of 2023, there are more than 180k SEO service providers in the US itself. With so many options to choose from, finding the best fit for your business can be daunting. In this guide, we’ve put together a list of the 12 best SEO services in 2024. What are SEO Services?

SEO 117

SEO eCommerce PR Non-Profit 117

Lynton Web

FEBRUARY 1, 2024

Efficiency is critical for your digital marketing campaigns and sales efforts. So, how do you achieve it? With HubSpot's automation and workflows. The HubSpot tools offer an effective solution for anyone striving to streamline their processes. What is a HubSpot Workflow? Let's dive in!

CRM 52

CRM Transform User-Generated Communications 52

Hubspot Marketing

DECEMBER 29, 2023

And most importantly, how do you tackle programmatic SEO if you’ve never done it before? Plus, I’ll even share a step-by-step process of how to begin with programmatic SEO. Plus, I’ll even share a step-by-step process of how to begin with programmatic SEO. To do this, you’ll fetch data from and use pre-programmed rules.

SEO 122

SEO User-Generated CRM Manufacturing 122

Hubspot Marketing

MAY 12, 2023

While we’re still quite a bit away from AI singing Daisy, developments in AI have started to impact work everywhere, including marketing. While we’re still quite a bit away from AI singing Daisy, developments in AI have started to impact work everywhere, including marketing. These tools are powerful additions to any marketing team.

Price 131

Price User-Generated Marketing Marketers 131

Rock Content

MAY 3, 2024

There’s much to be said about how AI has impacted (and still affects) SEO results. However, we still don’t fully understand how it’ll influence future content quality and search engines. This leads to a lot of low-quality, low-value social media, blog posts, and even videos.

User-Generated 86

User-Generated SEO Copywriting Entertainment 86

Calvyn Lee Blog

DECEMBER 3, 2023

One of our first B2B (Business to Business) clients typified some of the key challenges B2B marketers face. So how do you get your offering in front of the right people and educate them on why you’re the best solution? In fact, we even helped them coin a new term for their sector, putting them in a market of one.

Content Marketing 130

Content Marketing Thought Leadership Marketing Marketers 130

Hubspot Marketing

JULY 29, 2022

According to a 2021 HubSpot Blog Marketing Trends Report , 69% of marketers surveyed say they use automation in their marketing role. Whether automation is a new or standard practice in your company, we want to help you avoid common traps marketers often fall into. You have dirty data. In fact, 45.9%

CRM 98

CRM Marketing Marketers User-Generated 98

Hubspot Marketing

FEBRUARY 16, 2023

As any marketer knows, social media is an undeniably powerful tool to reach new audiences and connect with existing customers. Here, we'll explore which channels provided marketers with the highest ROI in 2023. Here, we'll explore which channels provided marketers with the highest ROI in 2023. Let's dive in. Let's explore why.

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Hubspot Marketing

MAY 16, 2023

While the technology isn’t new, AI can now create authentic content that’s usable in marketing. In this post, we’ll review what generative AI is, its benefits, limitations, use cases, and tools to add to your marketing stack. Generative AI can create marketing content. What is generative AI? Generative AI starts with a prompt.

Price 104

Price User-Generated CRM Copywriting 104

Hubspot Marketing

SEPTEMBER 25, 2023

If you’ve used newly accessible generative AI tools , you've likely realized how many tasks you can streamline in just seconds. But, with so many AI platforms hitting the market, the minutes you save using ChatGPT might be eaten up by hours of vetting which AI platforms and features are right for you. Learn more or sign up here.

Transform 115

Transform Price User-Generated CRM 115

Hubspot Marketing

SEPTEMBER 22, 2023

In the never-ending quest for more traffic, marketers turn to search engine optimization (SEO) , pay-per-click advertising (PPC) , blogging , and social media marketing. The problem is that SEO takes time to work, PPC is expensive, Google is oversaturated with blog content, and it’s tricky to prove ROI with social media.

Inbound Marketing 122

Inbound Marketing B2C Fashion SEO 122

Hubspot Marketing

NOVEMBER 30, 2022

With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing? Marketing has always been about connecting with your audience in the right place and at the right time. Enter digital marketing — in other words, any form of online marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Hubspot Marketing

FEBRUARY 15, 2023

But it's not always clear how to create an effective lead management process. The 5 Stages of the Lead Management System Best Practices for Effective Sales Lead Management The 5 Stages of the Lead Management System Sales lead management is ultimately about data management plus relationship building. Data storage. Data usage.

Management 120

Management CRM Telemarketing Inbound Marketing 120

Hubspot Marketing

DECEMBER 13, 2023

Born in the digital age, "Inbound Marketing” is nearing its 20th birthday. HubSpot Co-founder Brian Halligan coined the term in 2005 because the internet has forever changed buyers' journeys. As recently as 2008, influential marketers were using inbound marketing to describe drawing in customers instead of outbound mass marketing.

Inbound Marketing 77

Inbound Marketing PR Manufacturing Marketing 77

SMA Marketing

APRIL 20, 2023

Content marketing is a broad term that encompasses the words and images used to promote a product or service. In today's online world, excellent content marketing cuts through the noise of unhelpful information to attract the right customers with the businesses and services they want to find. SMA is a Digital Marketing Agency.

Content Marketing 98

Content Marketing Whitepaper Marketing Marketers 98

Hubspot Marketing

MARCH 3, 2023

Looking for a way to supercharge your marketing campaigns and boost conversions? It’s an incredibly powerful toolset that can help marketers unlock valuable insights from user behavior – and significantly optimize their campaigns in the process. How to Perform CRO Tests 1. Design your experiment.

User-Generated 97

User-Generated Analytics Place Product 97

Hubspot Marketing

OCTOBER 24, 2022

Every marketer faces different challenges. Or perhaps your team is finding it difficult to pivot your marketing strategy due to major global events. Today, marketing is so fast-paced that it can be difficult to identify which areas you'll want to focus on to facilitate stronger growth in 2023 and beyond. Why It's a Challenge.

Law 102

Law CRM Market Trends Marketing Strategy 102

Search Engine Land

FEBRUARY 14, 2023

Many ecommerce advertisers are starting to better understand how to set up and optimize Performance Max , but it’s still a very difficult campaign type for lead gen accounts. The funnel-driven nature of leads and the variance in quality are two of the biggest impediments. Get the daily newsletter search marketers rely on.

CRM 94

CRM eCommerce User-Generated Shoppers 94

Search Engine Land

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Staying ahead of the curve is imperative for long-term success in B2B.

Transform 123

Transform Marketing Marketers User-Generated 123