Martech

DECEMBER 12, 2024

Orchestrating your platforms The nature of SMS lends itself to slightly more urgent and more direct messaging. SMS is more suitable for short, impactful messages with a stronger sales focus, so its an ideal platform for announcing a new product or special offer and notifying customers when a sale is about to end.

Law 117

Law Marketing Marketers Email Marketing 117

Martech

NOVEMBER 11, 2024

Web production and personalization: Tailoring digital content for engagement This team customizes web experiences to align with each user’s preferences and behaviors, mastering content management systems (CMS), data insights and personalization tools. Key contributions: Designing operational workflows that increase productivity.

CRM 116

CRM Customer Journey Customer loyalty Management 116

Duct Tape Marketing

DECEMBER 20, 2024

Generative AI: Revolutionizing Creative Production 4. AI-Driven Marketing Orchestration 5. Generative AI: Revolutionizing Creative Production AI isnt just for writing blog posts. AI-Driven Marketing Orchestration AI will become the central nervous system of campaign management. Hyper-Personalization Powered by AI 2.

Market Trends 69

Market Trends CMO Transform Influencer Marketing 69

Martech

DECEMBER 3, 2024

Existing martech giants like Adobe, HubSpot, Microsoft, Salesforce and SAS have aggressively integrated new AI capabilities into their products, leveraging both generative and traditional machine learning. Cloud data warehouses are becoming essential for aggregating and orchestrating data.

CRM 131

CRM User-Generated Customer Management 131

Martech

JUNE 2, 2025

Journey orchestration likely enhances personalization’s value exponentially, growing with each customer interaction. To address the cost-to-value dilemma effectively, journey orchestration must evolve from an art form to a systematic and industrialized discipline. Economists call this activity-based costing.

Transform 97

Transform Price CMO eCommerce 97

Martech

JULY 11, 2024

The reality of intent signals As marketers, we’ve been told that there is a connection between a “signal” of a prospect seeking information with their interest in your company or product and assumed that a response to an offer made could imply they’re “in the market to buy.”

Marketing 136

Marketing Marketers Customer Customer Journey 136

Martech

JANUARY 13, 2025

Product management. A project to establish robust cross-channel orchestration requires input from individuals across different parts of the organizational chart. For instance, understanding data and how it flows between systems is essential when working on orchestration and personalization efforts. Programming. User enablement.

Management 122

Management Education Product Marketing 122

Martech

AUGUST 2, 2024

But instead of mapping your way to grandma’s house and highlighting the various roadside attractions and stops along the way, you’re mapping the journey your customer takes with your product or brand. Departments like IT, product and customer success/service are all involved. Dig deeper: Customer journey orchestration.

Customer Journey 115

Customer Journey Customer Shipping Analytics 115

The Marketing Operations Leader

MAY 7, 2025

7️⃣ Product Activation Metrics This report shows how users progress through onboarding steps. Data Orchestrators : Those who connect proprietary data to AI systems effectively. Product/Customer Marketers : Individuals with deep customer empathy and strategic insight.

Transform 130

Transform Customer Acquisition Customer Journey User-Generated 130

Martech

JANUARY 3, 2025

“If the tech stack were an orchestra, which product would be the conductor?” Essentially, that’s where we still are today, although orchestrating and integrating large collections of apps and making the data flows between them make sense continues to be challenging. But let’s not overlook iPaaS.

Transform 121

Transform Place Customer Management 121

Martech

JULY 10, 2024

However, this approach is complex and requires customer-centric, cross-functional methods and well-orchestrated customer journeys spanning multiple channels based on customer needs, with effectiveness measured across these channels and variables.

Transform 117

Transform Customer Journey Customer Content Marketing 117

Martech

JULY 15, 2025

Generic product catalogs and one-size-fits-all marketing approaches are fast becoming relics. A customer browsing winter coats on a mobile device during lunch in Chicago will see entirely different product arrangements, pricing and promotions than someone browsing the same category from a desktop in Miami on a weekend morning.

Shoppers 81

Shoppers Transform eCommerce Retail 81

Martech

MARCH 19, 2025

At its Adobe Summit event in Las Vegas this week, Adobe launched Adobe Experience Platform (AEP) Agent Orchestrator, which the company says lets businesses build, manage and orchestrate AI agents from Adobe’s ecosystem and third-party sources. What is Adobe Experience Platform Agent Orchestrator? Processing.

Management 80

Management Branding Product Customer 80

Martech

JUNE 26, 2025

While many SaaS companies push product adoption, it starts by addressing the underlying business transformation required for success. We position ourselves as a solution, not just a product or platform.” . “It’s not the tool that solves the problem. “It’s not about signing a contract and being good to go.

Transform 106

Transform Customer Journey Marketing Marketers 106

Martech

MAY 8, 2025

One CMO did this by having sales, IT, customer service and product leaders get together for a two-day offsite. Your position at the intersection of customer experience, data and technology makes you the ideal orchestrator of cross-functional alignment. If you’re serious about integration, roll up your sleeves and lead.

Transform 108

Transform CMO Retail Customer Journey 108

Martech

JUNE 12, 2025

Many have only worked in one or two areas of marketing, like demand gen or content, and lack the experience with brand, product marketing, operations, analytics and sales alignment needed to grow a company. They require the orchestration of: Product marketing. This misstep introduces significant risk. ICP definition.

CMO 102

CMO Marketers Marketing Health 102

Martech

APRIL 15, 2025

Semi-autonomous marketing operations The latest in a string of AI-related buzzwords is related to agentic AI or systems that orchestrate sometimes complex workflows, end-to-end, with little to no human input or interference.

Transform 128

Transform Customer Journey Analytics Marketing 128

Duct Tape Marketing

DECEMBER 4, 2024

Generative AI Revolutionizes Creative Production AI tools like DALL·E, Pictory, and Canva’s Firefly are streamlining content creation, making high-quality graphics and videos faster and more cost-effective to produce. All right, another one with AI directly in the title number three, generative AI led creative production.

Market Trends 66

Market Trends Transform CRM Marketers 66

Martech

APRIL 25, 2025

The revamped Firefly platform integrates Adobe’s generative AI, as well as genAI from OpenAI and Google, to improve ideation, creation and production of content formats from a single interface. Dig deeper: Agent Orchestrator launchesAdobeinto the agentic age Other additions include: Integration with Creative Cloud.

User-Generated 71

User-Generated Marketing Marketers Digital Marketing 71

Martech

JANUARY 17, 2025

It enables organizations to collaboratively manage the creation, aggregation, orchestration and delivery of content to omnichannel touchpoints, according to Forrester. A centralized hub breaks silos, enabling shared resources, better collaboration, and faster content production.

SEO 119

SEO Gen Z Customer Journey User-Generated 119

Martech

JULY 22, 2025

Leading marketers orchestrate value across channels buyers choose — when and where it matters. Dig deeper: Beyond multichannel and omnichannel: Understanding the optichannel approach Closing thought Connection isn’t a byproduct of presence — it’s a product of intention. In this buyer-first world, relevance is the differentiator.

Gen Z 64

Gen Z Branding Whitepaper Shoppers 64

Jeff Bullas

JUNE 27, 2025

Why it matters New media (YouTube) and other social media platforms are disrupting old media but AI is the next revolution and replacing expensive production with instant creation. 97,000+ words of auto‑generated product descriptions and 8,300+ avatar movements In just 26 compared to a full 6 hour session of his in-person streams.

Non-Profit 191

Non-Profit User-Generated Transform Education 191

Duct Tape Marketing

DECEMBER 18, 2024

Number one, developing a marketing strategy, but then having somebody that is there to help you fix the foundational issues really to tie it all together to orchestrate it. This is how we ought to talk about our products and services. But you also need somebody who is really then orchestrating on that.

CMO 68

CMO Marketers Marketing Transform 68

Martech

JULY 10, 2024

Companies shouldn’t call their product a CDP if it doesn’t fit the requirements. If your focus is on creating rules to orchestrate and automate marketing campaigns, you might just need a Marketing Automation Platform. If I buy something that’s labeled as soap, I want it to do what I expect soap to do.

Marketing Automation Platform 75

Marketing Automation Platform Analytics CRM Management 75

Martech

JULY 23, 2025

Social content, search results, shoppable ads, influencer videos, retail media, product pages, even physical shelves — are all nodes in a sprawling, real-time commerce ecosystem. They orchestrate tasks across data ingestion, audience segmentation, campaign deployment, testing and performance analysis.

Transform 70

Transform Branding Retail Shoppers 70

Martech

MAY 7, 2025

Why the old playbook no longer works Product “pitch-slaps” are doing more damage than good. The result is not just a multilayered strategy but requires the orchestration of these factors for each large deal cycle. As a result, they require more trust, deeper knowledge and broader internal validation than ever before.

Analytics 78

Analytics Communications Marketing Plan Product 78

The Marketing Operations Leader

APRIL 8, 2025

We'll feature six badass martech products in a fast-paced session where Jacqueline, Justin, Phil, and I will help judge. And it takes tremendous skill, experience, and drive to orchestrate it effectively. Block off your calendar for May 9th at 12 pm EST. The first-ever Shark Tank-style martech spotlight session is happening!

CRM 130

CRM Health Price Analytics 130

Martech

JUNE 24, 2025

The agent presents its findings, and you, the orchestrator, refine, instruct further, and narrow the results with unparalleled precision. Whether the output is production-ready or serves as a powerful ideation tool for human creatives, it accelerates content velocity at a scale previously unimaginable. And the best part?

Management 121

Management Transform User-Generated Branding 121

Martech

MARCH 27, 2025

Syndigo released a Product Experience Cloud for Brands, an AI-native platform that centralizes product data, enables syndication across business channels, and provides real-time performance analysis.

Transform 83

Transform Shoppers Retail User-Generated 83

Duct Tape Marketing

OCTOBER 3, 2024

04:57] Are there ever some turf wars, even though you’re brought in to help them orchestrate better? [06:25] Is there ever some turf wars sometimes, even though you're brought in maybe to help them orchestrate better? I was brought in last year with a consumer products company that had a CMO. (07:35):

CMO 77

CMO Manufacturing Management Branding 77

Martech

JULY 15, 2025

Here are a few emerging use cases: Customer journey orchestration Agents will craft hyper-personalized journeys in real time, triggering content, ads, and interactions across channels—without human input. Simulation and Scenario Planning AI personas will test campaigns, messaging, and product ideas before launch—reducing guesswork and risk.

Transform 73

Transform Marketing Marketers CRM 73

Hubspot Marketing

MAY 21, 2025

The Cost of Predictive Analytics Platforms Want to know which products might become holiday bestsellers? They analyze user data and activity to suggest products, services, and content your customers might like next. Examples include Shopifys product recommendation API and Hubspots smart content recommendations.

Price 103

Price User-Generated Law Analytics 103

Duct Tape Marketing

MAY 11, 2025

Data from Microsofts 2025 Work Trend Index: 80% of the global workforce lacks enough time or energy to do their jobs 82% of leaders say productivity must increase this year 48% of employees say work feels fragmented and chaotic The Rise of Human + Agent Teams AI isnt coming. Its about orchestration.

Energy 65

Energy Traditional Marketing Marketers Marketing 65

Use Insider

SEPTEMBER 13, 2024

AI-Powered Journey Orchestration: Automate your entire journey using prompts, with Insider selecting the best channels and timing through generative AI. Personalized Recommendations: Suggest products based on user preferences, purchase history, and predictive behavior.

Customer 52

Customer CRM User-Generated Transform 52

Martech

OCTOBER 1, 2024

Journey Optimizer is Adobe’s application for orchestrating personalized customer journeys across channels and devices. The aim is to design, orchestrate and execute campaigns that are relevant to each customer. That’s why we see a steady stream of product announcements that inch towards getting personalization done.

Customer Journey 70

Customer Journey Advertising Advertisers Customer 70

Martech

JUNE 9, 2025

As marketing teams scale their ambitions, expand channels and accelerate production, the operational layer supporting creative work has become vastly more complex. Disconnected workflows: Standardized deployments rarely reflect the complex, multi-tool environments common in creative production. Creative software for production.

Transform 68

Transform Customer Acquisition Shipping Management 68

Use Insider

NOVEMBER 18, 2024

On the topic of AI, a recent McKinsey report predicts that Generative AI will drive productivity gains that exceed 10% of global marketing spending – which roughly amounts to $460 billion worldwide. Amy explained that customers’ goals and motivations differ, meaning every journey and touchpoint with Blink should be unique.

Retail 59

Retail Customer Health Customer Journey 59