Search Engine Land

APRIL 15, 2024

Then, you must create what Google calls “ helpful, reliable, people-first content.” In this article, I will outline a process that shows you exactly how to do that and provide a simple template you can fill out to take your content to the next level. Unsurprisingly, much content is developed from an SEO perspective.

Customer loyalty 124

Customer loyalty SEO User-Generated Product 124

Hubspot Marketing

JUNE 13, 2024

Founders and CMOs are now turning to content and community-driven strategies to boost engagement and visibility. At HubSpot, we saw firsthand how these updates impacted previously high-performing articles and pages, leading to declining traffic, reduced visibility, and an urgent need for new, responsive marketing strategies.

SEO 75

SEO Outbound Marketing Logistics CMO 75

Search Engine Land

FEBRUARY 9, 2024

The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers. I am trained with Search Engine Land content.

User-Generated 121

User-Generated SEO PR Digital Marketing 121

Search Engine Land

JUNE 7, 2024

Following trends this way often leads to action without planning, neglecting how it fits into your marketing mix, whether your ideal clients spend time there and other important considerations for business strategy and tactics. I don’t touch content in any way, shape or form with an AI or LLM model. And I’ll tell you why.

User-Generated 105

User-Generated Marketing Mix SEO Branding 105

Search Engine Land

MAY 13, 2024

There’s been much talk about core updates , helpful content , reputation abuse , etc. Whenever a new change happens, I first try to understand what the search engines are doing and why they’re trying to accomplish it. Our goal as marketers should be to become the brand – and I know that’s not easy. Make it rank for this keyword.”

SEO 142

SEO User-Generated Promotion Branding 142

Search Engine Land

MAY 30, 2024

With that imminent future in mind, it’s important to discuss how we use generative AI effectively. Some wish to avoid it in their content production at all costs, while others think it can do everything for them. This begs the question, “How should we use AI for our SEO content production?” Unfortunately, neither is true.

Product 107

Product SEO Transform User-Generated 107

Search Engine Land

APRIL 9, 2024

Why we care. PPC experts have consistently emphasized the importance of leveraging AI to stay ahead in marketing. Google Cloud’s advanced gen AI tools will be integrated with WPP’s proprietary marketing and advertising data. What is WPP? The UK-based ad company reported a global revenue of $18.9

Transform 139

Transform User-Generated Traditional Marketing Advertising 139

SmartBrief - Marketing

FEBRUARY 20, 2024

This emphasizes the importance of adopting mobile-first marketing strategies. Let’s explore why mobile-first strategies are crucial for success in a highly competitive market and then dive into the mobile-first marketing strategies themselves.

Marketing Strategy 113

Marketing Strategy Marketing Marketers SEO 113

AWeber

MAY 31, 2024

If you don’t, writing engaging email content for your audience will be a challenge. After all, it’s difficult to write content for someone you don’t know or understand. Here's an example of what a buyer persona looks like: Why should you create a buyer persona I know we all want to think our products or services are great for anyone.

Communications 94

Communications Marketing Strategy Customer Advertising 94

Social Media Examiner

APRIL 18, 2024

Want to use organic content to grow your reach? Wondering what types of content create engagement the algorithm values? In this article, we’ll explore the type of content that triggers massive reach on social media. Why Is Social Content Important in 2024?

Digital Marketing 108

Digital Marketing Social Media Marketing Marketing Marketers 108

Search Engine Land

JANUARY 31, 2024

Humans are more likely to prefer content generated by AI than written by a human, according to a surprising new survey. Why we care. While AI can’t entirely replace humans in content creation, clearly generative AI can create content that resonates with consumers. Generative AI 6, humans 0. The survey of 700 U.S.

Transform 144

Transform Food Content Marketing Product 144

SmartBrief - Marketing

MARCH 7, 2024

Amidst tightening budgets in 2024, marketing teams are under extra scrutiny to prove that their work contributes to the bottom line. One area marketers can’t dismiss is dark social media activity. According to Capterra research , marketers say nearly half of their brand’s web traffic can be attributed to dark social channels.

Marketing 117

Marketing Marketers Place Influencer Marketing 117

Sprout Social

JUNE 3, 2024

The dichotomy between our friends’ posts and content creators’ posts was blurry, and we felt like Creators were our friends too. Creator content keeps getting better, and is more obviously economically-driven, such that Facebook, YouTube, TikTok and Instagram are now more media networks than social networks. Wait, what?

Entertainment 99

Entertainment Food Education Branding 99

Martech

MAY 29, 2024

What was once a lead generation and nurturing function has now been rebranded into a full go-to-market (GTM) approach, often owning most of the budget, especially in smaller tech companies. Placing forms in front of all content, prioritizing lead gen over content consumption.

Branding 122

Branding Customer Acquisition Thought Leadership Fashion 122

Hubspot Marketing

MAY 13, 2024

But we also need a 3-6 month content calendar which will require rallying a cross-functional team." These are just a few of the six paradoxes Jasper's Head of Enterprise Marketing and Communications, Samyutha Reddy , recently posted on her LinkedIn: I'm willing to bet her thoughts resonate with plenty of marketers.

B2C 82

B2C Marketing Marketers Communications 82

Search Engine Land

FEBRUARY 2, 2024

of people think AI content is equal to or better than human writing? With so much AI-generated content generated in the last year, it has become harder to distinguish whether a human wrote it unless there is a label. So the question is: why stop writers from using AI? Is this content useful to people who read it?

User-Generated 121

User-Generated Finance SEO Law 121

Hubspot Marketing

JUNE 3, 2024

So, in this piece, I’ll show you how AI can benefit your small business, going far beyond just communication and content creation. How AI Can Level Up Your Marketing There are so many different ways that AI can improve your marketing, and the list could probably include more than 100 ways, but I’ll show you the 12 greatest.

User-Generated 100

User-Generated Customer Journey Marketing Marketers 100

Search Engine Land

JUNE 6, 2024

The May 2024 Google leak has shed light on the growing importance of author and publisher entities in SEO. This article explains how the Google leak confirms that the search engine can identify content creators and website owners. The content creator (author). We can keep that. It is valuable and it works. How do I know?

SEO 130

SEO User-Generated Education Place 130

Rock Content

APRIL 12, 2024

Marketing is like a living organism, constantly evolving and adapting. And, as marketers, we need to stay on top of best practices and trends. So, let me present you with the top 5 insights from the newest State of Marketing Report. Because AI is on the edge of becoming a marketer’s best friend.

Influencer Marketing 89

Influencer Marketing Marketing Marketers SEO 89

Martech

JUNE 10, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content.

Marketing Automation Platform 86

Marketing Automation Platform User-Generated Analytics Communications 86

AWeber

JUNE 2, 2024

To answer these questions and discover if your emails are helping you connect with customers and grow your business, know which email marketing metrics also known as key performance indicators (or KPIs) to look for and why they are essential. Why do you need to measure open rates? Why do you need to measure click-through rates?

Email Marketing 78

Email Marketing Analytics Key Performance Indicator Marketing 78

Search Engine Land

JUNE 12, 2024

Fishkin holds enormous sway over some marketers. If you’re one of the thousands who read this study and analysis, I urge you to read this article before leaving SEO out of your marketing mix and overly focusing on social channels and Threads. ’ – An absolutely terrible way to invest in marketing.”

Marketing Strategy 112

Marketing Strategy SEO PR User-Generated 112

Orbit Media Studios

JUNE 5, 2024

That’s why we should first prioritize the website experience. Regardless of the traffic source, regardless of content strategy, conversion optimization is the fastest path to more B2B leads. Answering visitors’ questions is important. Conversion pros know, you need to find out why they would NOT become a lead.

Copywriting 90

Copywriting User-Generated Outbound Marketing Thought Leadership 90

Search Engine Land

APRIL 5, 2024

But, not all learning needs to be about link building, content or technical aspects of SEO. With that in mind, here are 10 of the best (in my opinion) non-marketing books that offer great insight and value for any SEO professional. This book will help show why putting strategic work upfront is so important to success.

SEO 125

SEO Marketing Marketers New Technology 125

Businesses Grow

JUNE 10, 2024

Pilot Ernie Meeks is one of the new influencers building trust for brands By Aaron Hassen, {grow} community member The most difficult job in marketing today is determining how to effectively connect with our customers in a fractured media landscape. Why would an airline invest in an employee’s social media presence?

Advertising 68

Advertising Advertisers Branding Marketing Strategy 68

Social Media Examiner

JANUARY 18, 2024

Want to improve your marketing content? Looking for a proven, data-driven content strategy model that’s simple to apply? In this article, we’ll explore a social content strategy. Why is a Social Content Strategy so Important?

Social Media Marketing 114

Social Media Marketing Marketing Marketers 114

Tiecas

MARCH 15, 2024

How can a B2B industrial marketing agency develop a strategic roadmap and help you execute it for success? Imagine an industrial marketing strategic roadmap with a laser-sharp focus, a plan that directly aligns with your sales goals and delivers a predictable flow of qualified leads. So, why should a roadmap be your first step?

Transform 92

Transform Manufacturing Customer Acquisition Marketing 92

Martech

MAY 8, 2024

Constant Contact, the SMB- and non-profit-focused digital and email marketing platform, has broadened its offering by introducing BrandKit and Campaign Builder, automated tools for brand consistency and campaign creation. This obviates the need to manually upload fonts, colors and images for new emails or other content. Why we care.

Non-Profit 93

Non-Profit Branding Communications Email Marketing 93

Search Engine Land

APRIL 1, 2024

So why isn’t it? Figuring out the levers to pull to get your content to the top of Google isn’t quick, but it can be done. Identifying the problem The key to identifying why your page isn’t ranking is to systematically rule out the other possibilities. It will also give you some clues as to why the page is not in the index.

Energy 127

Energy SEO Education Place 127

Hubspot Marketing

APRIL 4, 2024

While Google keeps us on our toes with all the algorithm updates they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research. Table of Contents What is keyword research? Why is keyword research important?

SEO 103

SEO Inbound Marketing Transform Analytics 103

Sprout Social

JUNE 6, 2024

It’s the reason why we are constantly, thoughtfully investing in our platform —because our industry doesn’t move forward unless we’re equipping our users with the tools they need to do exceptional work. In a fiercely competitive travel and tourism industry, they needed a way to grab analytics more frequently and uncover market trends.

Influencer Marketing 95

Influencer Marketing User-Generated Analytics Management 95

Businesses Grow

NOVEMBER 20, 2023

In four out of my last five coaching calls , the business leader on the other end of Zoom told me their main platform for content is LinkedIn. No content on a website. Today I’m turning you from the dark side and explaining why LinkedIn cannot be your primary content platform. Send me more content.”

SEO 132

SEO Branding Place Education 132

Scoop.it!

MAY 30, 2024

Content curators do the same thing. When you curate content effectively, you are bringing together a carefully selected experience to enhance the value to your readers that has them returning again and again. Here’s a look at why content curation matters and how to get started. What is the goal of content curation?

Transform 92

Transform User-Generated Law Promotion 92

Rock Content

MAY 13, 2024

AI has completely taken the world by storm, revolutionizing how businesses manage their marketing campaigns practically overnight. But what is ChatGPT , and how can you best start using it as part of your ongoing marketing strategy? ChatGPT is one of the more ubiquitous tools to hit the scene, and for a good reason.

Marketing Strategy 90

Marketing Strategy User-Generated Digital Marketing Marketing 90

Buffer Marketing

MAY 9, 2024

According to this study , 87 percent of social media marketers say social search is vital to their strategy. All the signs point to it: power users must adopt a more holistic LinkedIn SEO strategy when creating personal and business content. Why is LinkedIn SEO important? Social media search is growing.

SEO 124

SEO User-Generated Thought Leadership Social Media Marketing 124

illumin

MAY 21, 2024

Find out why and how you can take part in this trend. In fact, the podcast advertising market in Canada is projected to reach revenue of $67.29 As a marketer, this information should be music to your ears. Why, you ask? Marketers see a lot of potential in this platform and – in turn – investing in podcast advertising.

Advertising 95

Advertising Advertisers Affiliate Marketing Price 95

Social Media Examiner

NOVEMBER 30, 2023

Do you need to revamp your content marketing strategy? Wondering how AI will alter content marketing? In this article, we’ll explore content marketing strategy in the age of AI. Why is Content Marketing Strategy so Important?

Marketing Strategy 113

Marketing Strategy Content Marketing Marketing Marketers 113