Sprout Social

FEBRUARY 21, 2023

I—and the rest of the Sprout Social team—am always on the lookout for businesses that complement our product suite. We’re freshly on the heels of our second acquisition , a sentiment analysis and natural language processing company called Repustate. Companies can hit product roadmap milestones faster with integrations and acquisitions.

Manufacturing 113

Manufacturing Acquisition Marketing Customer Product 113

Martech

AUGUST 22, 2022

Marketers continue to use location-based data to boost campaigns and customer acquisition in retail and other industries. Even though many consumers buy products and services online through e-commerce channels, they also like to get out and visit store sites. “A Using location data for customer acquisition.

Customer 98

Customer Customer Acquisition Retail Acquisition Marketing 98

Sprout Social

JULY 30, 2018

Katrina Mentor, Program Specialist at REI, manages REI’s Local social program, marketing REI events, classes, and experiences. Shaun Kehrberg , Director of Product Marketing at Marchex, uses social targeting to launch and manage B2B products. Customer Data ≠ Acquisition Data. That’s gold.

Acquisition Marketing 76

Acquisition Marketing Customer Acquisition eCommerce Analytics 76

Sprout Social

FEBRUARY 1, 2021

From becoming an integral part of marketing teams to getting the recognition they deserve from their peers, here are nine predictions for what 2021 has in store for social marketers. Brands and social marketers are not necessarily big celebs and we thrive off engagement to ultimately lead to our product and service.

Social Media Marketing 144

Social Media Marketing Marketing Marketers Copywriting 144

Sprout Social

DECEMBER 14, 2020

I believe that if a brand’s social media marketing strategy isn’t rooted in its values, then their community will navigate elsewhere.”. While consumers expect brands to promote their products and services on their social profiles, there are times when consumers get tired of seeing a brand talk only about themselves. — jayde i.

Social Media Marketing 145

Social Media Marketing Acquisition Marketing Management Entertainment 145

Hubspot Marketing

JUNE 26, 2023

As acquisition marketers, it's tempting for us to attempt optimizing the conversion paths for high-traffic posts. However, these high-traffic posts are oftentimes too general and unrelated to what it is we're trying to market. Ask yourself – which of these two options is a better pursuit for lead generation?

eBook 145

eBook SEO Real Estate Promotion 145

Adobe Experience Cloud Blog

JUNE 6, 2016

Author: Heidi Bullock A little over two weeks after marketers gathered at the Marketing Nation Summit in Las Vegas, a new group of savvy marketers converged in Nashville, Tennessee for three days of informative sessions, networking, and, let’s be honest, great music. As you might expect, SiriusDecisions did not disappoint.

Thought Leadership 91

Thought Leadership Marketing Automation Platform Acquisition Marketing Place 91

Use Insider

MAY 14, 2024

Retention vs. acquisition marketing: What’s the difference? While they’re both marketing strategies, retention marketing, and acquisition marketing have entirely different objectives—among a few other notable differences. Doing so demonstrates that you value their continued loyalty and their opinions.

Customer loyalty 52

Customer loyalty Marketing Strategy Customer Acquisition Marketing 52

Econsultancy

FEBRUARY 4, 2022

As a result, marketing analytics will continue to grow in importance over the coming years. But with marketing budgets still being limited to a certain degree, what should be prioritised? Bringing marketing analytics tools to the masses. Hello, we are Mediahawk , pioneers of call tracking and marketing attribution analytics.

Analytics 69

Analytics Customer Acquisition Shipping Acquisition Marketing 69

DIY Marketers

JANUARY 5, 2023

Plus, you can use CPA to compare the efficiency of different marketing channels and make data-driven decisions about where to allocate your budget. Cost per acquisition = marketing spend over a period/number of conversions over the same period Another of my favorite marketing metrics is Customer Lifetime Value.

Non-Profit 76

Non-Profit Marketers Marketing User-Generated 76

CXL

MAY 27, 2022

Demand generation combines marketing tactics, strategies and programs to create awareness and drive interest in your products or services. But isn’t that the role of any marketer? The difference between a demand generation manager and a marketing manager is that demand generation is bigger than just marketing.

Management 79

Management User-Generated Inbound Marketing CRM 79

Rock Content

OCTOBER 9, 2017

And, for his part, Michael Lan, digital marketing consultant at edtech language learning company Glossika, said keyword research tool Keyword Tool allows users to do keyword research for a number of these non-traditional search platforms like YouTube, Amazon, eBay and even the App Store. Amazon’s own ad products. Ad products.

Inbound Marketing 49

Inbound Marketing User-Generated Acquisition Marketing SEO 49

Rock Content

APRIL 20, 2020

Also, it is essential to know what requirements could reinforce your brand awareness and your customers’ product preferences, even though this perception is hard to quantify numerically. You also have to understand your content marketing costs, that is, how much you are investing in content marketing strategies.

Content Marketing 52

Content Marketing Thought Leadership User-Generated Customer Acquisition 52

Adobe Experience Cloud Blog

DECEMBER 4, 2008

Perhaps mostly important, Ken writes that capital-efficient growth can only come from streamlined customer acquisition processes that takes advantage of the latest internet-era tools, such as salesforce.com; WebEx, GoToMeeting, or ReadyTalk; and Marketo.

Customer Acquisition 49

Customer Acquisition Customer CRM Management 49

Unbounce

JULY 14, 2023

So we’ve established the fact that, as you know, at Unbounce and in marketing, we’ve got a little bit of way to go on our martech to fully embrace AI, and we will go on that journey. But I want to flip for a moment to the other side of our house at Unbounce, which is our product, uh, and technology team.

Transform 52

Transform Marketing Marketers CRM 52

Unbounce

JULY 14, 2023

So we’ve established the fact that, as you know, at Unbounce and in marketing, we’ve got a little bit of way to go on our martech to fully embrace AI, and we will go on that journey. But I want to flip for a moment to the other side of our house at Unbounce, which is our product, uh, and technology team.

Transform 52

Transform Marketing Marketers CRM 52