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2025 advertising trends cheatsheet: the future of marketing in a rapidly evolving world

illumin

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry.

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What it will take to win over Holiday shoppers in 2024

illumin

The holiday shopping season is pivotal for retail advertising. Gen Z are hard to please Younger generations are usually a key demographic for retailers. But in 2024 Gen Z is a difficult advertising target. The problem is that loyalty programs aren’t as big a draw for Gen Z customers.

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2024 online holiday spending set for record year with $240 billion in sales

Martech

online holiday shoppers are expected to spend $240.8 The holiday shopping season has been reshaped in recent years, where consumers are making purchases earlier, driven by a stream of discounts that has allowed shoppers to manage their budgets in different ways,” said Vivek Pandya, lead analyst, Adobe Digital Insights, in a release.

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The Top Social Media Platforms to Use in 2024 for Your Brand

Vertical Response

Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. For businesses, it’s a goldmine of opportunities, offering essential tools for customer service, advertising, and community engagement.

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Australian social media demographics to inform your strategy

Sprout Social

The report also found that approximately one in five Australians creates social media content to generate income. Gen Z most actively earns money from social media, with 40% of users in this demographic using it as an income source. However, the data reveals that Gen Z uses Instagram, YouTube and TikTok the most.

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The 2025 guide to (aesthetic) Pinterest marketing

Hootsuite

Reach new shoppers Play your cards right and your Pinterest strategy could have you seeing (several) dollar signs. Bonus: Download a free guide that teaches you how to make money with Pinterest advertising in six easy steps, using the tools you already have. It’s true: 75% of weekly Pinterest users say they’re always shopping.

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Mobile’s growing role in holiday shopping

Martech

Cross-screen mobile advertising. What shows up in a TV ad has the potential to influence shoppers on their mobile devices. Gen Z consumers are 52% more likely to value QR codes and links for more information, according to the Samsung Ads study. This is the key component in shoppable interactive TV ads. Mobile Wallets.

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