Remove Advertisers Remove PR Remove SEO
article thumbnail

Content marketing and SEO: Creating an integrated SEO plan

Search Engine Land

SEO often finds itself siloed away from other marketing tactics when the best results come from tight integration. Two tactics that should absolutely be integrated for the best results are SEO and content marketing. We mainly talk to business owners and in-house SEOs who need help with more technical or heavy-duty strategies.

SEO 98
article thumbnail

2024 holiday marketing: Top SEO and PPC tips for a short shopping season

Search Engine Land

The beauty of PPC and social media advertising is that you can target where they are using inclusions, exclusions and geographically. SEO Search engines have entered the shopping process. The links are not backlinks for SEO , but they can be crawled and help get your most important holiday tweaks found. PPC and paid social.

SEO 98
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Hence, SEO and PPC are the two most crucial aspects of digital marketing. What does search engine optimization (SEO) include? On-page SEO : Optimizing individual pages for better search presence, higher rankings and more relevant traffic (e.g., Off-page SEO: Activities outside the website that influence rankings (e.g.,

article thumbnail

Content Marketing Strategy: 10 Steps to Build a Results-Driven Plan

Backlinko

Further reading: SEO Strategy: How to Create an Effective Plan 2. Knowing this will inform everything from the language you use to your local SEO strategy. Content formats include: Blog posts : Great for in-depth information and SEO. PR outreach: Get your content featured in trusted industry publications and media outlets.

article thumbnail

Every Team Should Know Its Earned Media Value — Here's Why

Hubspot Marketing

They pour money into ads and PR, hoping to buy attention. In other words, how much would you have to spend on advertising to get the same level of attention? Channels That Drive Earned Media Value Public relations (PR): Getting your brand featured in news articles, magazines, TV, or radio through strategic outreach for free.

PR 108
article thumbnail

17 marketing job descriptions for hiring managers to attract ideal candidates

Hubspot Marketing

So I like to think of job descriptions as being a powerful tool for advertising your company. After all, if you’re hiring for a technical SEO role, you don’t want to create a description that will attract newbies. 3+ years of experience in SEO, paid search, or digital marketing, with team leadership experience.

article thumbnail

8 Remarkable SEO Podcasts to Level Up Your Knowledge

Backlinko

With dozens of SEO podcasts vying for your attention, choosing the right one(s) can be overwhelming. That’s why we’ve curated a list of the best SEO podcasts. To help you navigate the world of SEO and stay on top of the latest industry news. Whether you want to learn SEO as a beginner.

SEO 99