Search Engine Land

FEBRUARY 22, 2024

Google Analytics 4 is updating its Advertising workspace to simplify reporting for advertisers and publishers. The update will see the implementation of two dedicated spaces for GA4 users: one for marketers to track and analyze their campaigns, and another for behavioral insights. What’s changing?

Analytics 95

Analytics Advertisers Advertising Place 95

Search Engine Land

JULY 23, 2024

Improved brand visibility: Higher search rankings increase your brand’s visibility. Detailed analytics metrics Organic traffic: Measure the number of visitors coming from search engines using Google Analytics. Detailed analytics metrics Page views: The number of times your content pages are viewed.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Search Engine Land

FEBRUARY 14, 2024

Google Analytics 4 has a new consent setting section that is now available to all users globally. A Google-certified CMP is a platform approved by Google to assist businesses in managing user consent for online advertising and data collection, adhering to the IAB’s Transparency and Consent Framework (TCF) v2. What is a certified CMP?

Analytics 123

Analytics Advertisers Advertising Search Marketers 123

Search Engine Land

JUNE 21, 2024

Google is discontinuing Universal Analytics, its legacy web analytics platform. This is the final shift in the transition to Google Analytics 4 (GA4). July 1: Users will lose access to Universal Analytics data and interface. After July 1: All Universal Analytics data will be permanently deleted. Why it matters.

Analytics 124

Analytics Advertising Advertisers Search Marketers 124

Search Engine Land

SEPTEMBER 4, 2024

Ad copy creation With the introduction of RSA ads, advertisers need to write 15 headlines and 4 descriptions. Predictive analytics AI-powered tools can analyze historical data and make predictions about future performance, helping PPC marketers make more informed decisions. Business email address Sign me up! Processing.

Whitepaper 85

Whitepaper Thought Leadership User-Generated Advertisers 85

Search Engine Land

OCTOBER 17, 2023

Google is retiring four rules-based attribution models for all properties in Google Ads and Google Analytics in mid-October 2023: First-click. The models listed above will be removed from both the Analytics user interface and Admin API. ” Get the daily newsletter search marketers rely on. Time decay. Position-based.

Analytics 128

Analytics Advertisers Advertising Search Marketers 128

Search Engine Land

OCTOBER 2, 2024

Google Autocomplete Pay attention to the suggestions that appear as you type in search queries. These autocomplete options often reveal popular search terms and long-tail variations. Microsoft Advertising While Google Ads may be the dominant platform, Microsoft Ads search term reports can provide new keyword ideas.

User-Generated 87

User-Generated Analytics Advertising Advertisers 87

Search Engine Land

FEBRUARY 28, 2024

Google Analytics 4 introduced a default Google Ads report, now available within your account’s performance reporting section. The inclusion of this Google Ads report, formerly found in GA4’s predecessor Universal Analytics, simplifies data access within GA4. ” Get the daily newsletter search marketers rely on.

Analytics 117

Analytics Advertisers Advertising Performance Marketing 117

Search Engine Land

JUNE 13, 2024

Google is rolling out an update to attribution models in Google Analytics 4 (GA4) to more accurately credit paid search campaigns for driving conversions. Currently, the ‘gclid’ parameter that identifies a paid search click doesn’t always persist across pageviews. Why it matters. Why we care. How it works.

Analytics 98

Analytics Advertisers Advertising Search Marketers 98

Search Engine Land

NOVEMBER 28, 2023

Microsoft Advertising launched a new analytics dashboard to help publishers measure their advertising revenue more effectively. Get the daily newsletter search marketers rely on. The dashboard, Monetize Insights, is now available worldwide on the tech giant’s supply-side platform, Microsoft Monetize.

Analytics 91

Analytics Advertisers Advertising Key Performance Indicator 91

Search Engine Land

MARCH 17, 2023

Search in Pics: Google Analytics With NASA, Google buffalo & Fiber office 2016: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.

Search Marketers 113

Search Marketers SEO Marketing Marketers 113

Search Engine Land

SEPTEMBER 7, 2023

Google Analytics 4 (GA4) has now become the defacto analytics tool for millions of users across the globe. If you’ve been procrastinating on growing your GA4 knowledge, now is the time to learn the ins and outs of the “new” analytics tool. In this guide, we’ll walk through the basics of GA4 and how you can use it.

Analytics 136

Analytics User-Generated eCommerce Advertising 136

Search Engine Land

JANUARY 28, 2023

24: Google Takes Action On More Link Networks In Poland Also on this day Facebook testing brand safety topic exclusions for advertisers 2021: Citing advertisers’ brand safety concerns, Facebook said the feature would allow marketers to choose whether to show their ads alongside potentially sensitive content.

Search Marketers 115

Search Marketers Marketing Marketers Retail 115

Search Engine Land

JULY 1, 2023

Well, it’s finally happening – the dreaded Universal Analytics sunset has started. Once this goes into effect, you’ll need a Google Analytics 4 property to measure website performance.” Today’s forced migration to GA4 is a historic transitional moment in digital marketing. Why we care.

Analytics 99

Analytics User-Generated Digital Marketing Advertising 99

Search Engine Land

OCTOBER 19, 2023

Google Analytics 4 is rolling out new features that offer 360 customers more customization capabilities, including: Customized reporting for all types of teams. Advertisers still using 360 properties in Universal Analytics, need to transition to GA4 to unlock these advanced reporting capabilities. Universal Analytics 360 sunset.

Analytics 111

Analytics Customer Advertisers Advertising 111

Search Engine Land

MARCH 11, 2024

Hundreds of major brands unknowingly have their ads served on Made for Advertising (MFA) websites. Ads are being placed on these sites through both programmatic and non-programmatic channels, according to a new study by Analytics. ” Get the daily newsletter search marketers rely on. What are MFA websites?

Advertisers 126

Advertisers Advertising Non-Profit Branding 126

Search Engine Land

JANUARY 6, 2023

Google Manufacturer Center adds rich content, deeper analytics, expands availability. Report: Yahoo Search Share Up After Firefox Deal. 2015: Yahoo saw a nearly 2 point search market share gain in the U.S. Google Webmaster Tools Search Queries Adds Mobile Stats & No Longer Rounds Data. in the past month (10.4%

Search Marketers 114

Search Marketers Manufacturing SEO Marketing 114

Search Engine Land

OCTOBER 12, 2022

As Google’s deprecation of Universal Analytics (UA) nears, it’s crucial to understand attribution in Google Analytics 4 (GA4) – including what is new, what is missing, and what the differences mean for search marketers. (If How Google Analytics 4 attribution works. By the way, what is a session?

Analytics 110

Analytics User-Generated Customer Acquisition Place 110

Search Engine Land

MARCH 21, 2024

Google Analytics is shifting from tracking conversions to using “key events” for behavioral analytics, aligning its definition with Google Ads platforms. Additionally, the Advertising workspace in GA4 will introduce new cross-channel conversion performance reporting, extending beyond Google Ads. ” Why we care.

Analytics 100

Analytics Advertisers Advertising Search Marketers 100

Martech

APRIL 17, 2025

Unfortunately, the typical response is, “Oh, we just need to deduplicate let’s use Google Analytics data instead.” These tactics exploit advertisers who don’t know how to align them in their favor instead of in favor of Google and Meta’s market cap.

Non-Profit 98

Non-Profit CMO Energy Marketing Mix 98

Search Engine Land

FEBRUARY 14, 2024

Google issued an urgent warning to Universal Analytics 360 users, reminding them that they must migrate to Google Analytics 4 (GA4) and complete a historical data export before March. Failure to take action within the next two weeks could result in the loss of critical advertising capabilities. Why we care. Next steps.

Analytics 102

Analytics Advertisers Advertising Search Marketers 102

Martech

JULY 7, 2023

Google Analytics 4 hasn’t exactly got off to the best start with marketers. In fact, it’s getting pretty awkward — some advertisers are so disappointed with the new program that they’ve even been hosting funerals for its predecessor, Universal Analytics. I am also thinking about looking for alternative tools to GA4. “

Analytics 102

Analytics SEO Advertising Advertisers 102

Search Engine Land

JANUARY 13, 2023

In 2022, we revealed what happened when Search Engine Land shut off AMP. TL;DR: “We have seen very little disruption to our traffic and have reaped the benefit of having a clearer picture of our audience analytics.” Welcome AJ Kohn & Ginny Marvin To Search Engine Land, Marketing Land.

Search Marketers 108

Search Marketers Non-Profit SEO Marketing 108

Search Engine Land

FEBRUARY 14, 2024

Google Analytics 4 (GA4) added a new trend detection insight that highlights “subtle but long-lasting and important changes in your data.” This information is visible in the Reports snapshot, Advertising snapshot, and the Insights hub. Get the daily newsletter search marketers rely on. ” How it works.

Analytics 103

Analytics Advertising Advertisers Search Marketers 103

Search Engine Land

SEPTEMBER 8, 2023

While skilled recruiters excel in traditional hiring methods, digital marketers can also contribute to ensuring the recruitment process’s efficiency and effectiveness. PPC advertising can be hugely impactful for attracting and recruiting talent across any industry. Get the daily newsletter search marketers rely on.

Advertisers 123

Advertisers Advertising Transform Analytics 123

Search Engine Land

SEPTEMBER 23, 2024

Since its rebranding in 2018, Google Search Ads 360 has continued to be a powerful tool for PPC advertisers. However, many marketers still struggle to understand its full potential. This confusion often leads businesses, agencies and corporations to miss the benefits of integrating it into their marketing strategies.

Advertisers 71

Advertisers Advertising Retail Management 71

Search Engine Land

JULY 5, 2023

Google Analytics 4 hasn’t exactly got off to the best start with marketers. In fact, it’s getting pretty awkward – some advertisers are so disappointed with the new program that they’ve even been hosting funerals for its predecessor, Universal Analytics. But everyone knows it is garbage.”

Analytics 99

Analytics SEO Advertising Advertisers 99

Search Engine Land

JANUARY 11, 2023

E-commerce sales jumped this holiday season as search marketers weathered Google updates. Zomato Buys Urbanspoon For $50 – $60 Million To Enter US Local Search Market. Says Google Analytics Now Verboten. Report: Yahoo’s Search Ad Share Drops 36%. 2009: Yahoo’s search ad share dropped from 30.4%

Search Marketers 106

Search Marketers Health Law Marketing 106

Search Engine Land

OCTOBER 5, 2023

Google Analytics 4 has rolled out two new features to help improve data security and reporting accuracy. The new capabilities, which are available in GA4 now, enable marketers to redact client-side text and exclude Google data signals from reports and explorations. Get the daily newsletter search marketers rely on.

Analytics 102

Analytics Advertisers Advertising Search Marketers 102

Search Engine Land

DECEMBER 19, 2023

Google AdSense accounts can now be linked to Google Analytics 4 (GA4) properties. By combining AdSense data with GA4 metrics like traffic sources and user behavior, advertisers benefit from more detailed insights, enabling them to spot patterns, enhancing their ability to optimize ad revenue. Here you can: View your Analytics links.

Analytics 98

Analytics Advertising Advertisers Search Marketers 98

Search Engine Land

JANUARY 17, 2023

Leveraging Amazon search ads in a time of rapid change. 2019: Amazon’s advertising offerings were getting more sophisticated, presenting marketers with new opportunities and complexities. 2018: A bug prevented the video uploads from showing up on the local listings in Google Maps or Google web search. Sign of Hope?

Search Marketers 100

Search Marketers Marketing Marketers SEO 100

Search Engine Land

DECEMBER 8, 2023

Reports that enable users to evaluate the traffic-driving and conversion effectiveness of campaigns implemented in Google Search Ads 360, Campaign Manager 360, and Display & Video 360 are now available in Google Analytics 4. Search Ads 360 is a search management platform. Why we care. Getting started.

Analytics 100

Analytics Advertisers Advertising Management 100

Search Engine Land

FEBRUARY 6, 2024

Yes, you need to focus on improving targeting and analytics without cookies, but don’t put the cart before the horse: a working website. Dig deeper: PPC outlook: How advertisers can stay ahead in 2024 Get the daily newsletter search marketers rely on. Google brand search (branded keywords, often over-valued).

Search Marketers 101

Search Marketers CRM B2C Analytics 101

Search Engine Land

JANUARY 4, 2023

In 2010, Google sent out notification to its AdWords advertisers that “your location-specific business phone number will display alongside your destination url in ads that appear on high-end mobile devices. Best Buy to sell search ads under its own in-house media company. Bing Now Powers AOL Search: What Advertisers Need To Know.

Search Marketers 96

Search Marketers SEO User-Generated Marketing 96

Search Engine Land

DECEMBER 15, 2022

As we prepare to say goodbye to 2022 and welcome 2023, it’s a great time to review notable changes to search and consumer behaviors and plan our key digital marketing initiatives for next year. . Search trends: Experience and relevancy. Search has evolved and is about experience and relevancy.

Market Trends 20

Market Trends Search Marketers 2023 Trends Retail 20

Search Engine Land

MARCH 25, 2023

Websites that were migrated in this batch were following mobile-first indexing best practices and were notified of the change via a Google Search Console message. Also on this day Now, analyze more accounts in Google Ads Report Editor 2020: Advertisers could run reports for up to 200 accounts in a Manager account.

Search Marketers 90

Search Marketers SEO Marketing Marketers 90

Search Engine Land

FEBRUARY 13, 2024

Budget allocation : Media Planning API can also be used to identify your most effective advertising strategies so that you can allocate budgets appropriately and maximize ROI. Planning capabilities : Agencies can integrate LinkedIn’s data with their own tools and analytics for more strategic and informed media planning decisions.

Analytics 90

Analytics Global Marketing Education Advertisers 90