Ariyh

OCTOBER 2, 2023

🏢 Companies using this Electronics retailers often include ‘sampler’ versions of their products on tables in front of their display cases so that shoppers can hold and interact with their products. Retailers focused on online sales have experimented with offline stores (e.g.

Product 84

Product eCommerce Retail Shoppers 84

Search Engine Land

NOVEMBER 16, 2022

Whereas, B2C and D2C marketers can feel it more quickly when complete verticals go south. And when it comes to learning from past mistakes, there’s a clear connection to be made between: Those who increase (or at least maintain) advertising budgets. B2C will feel it first. Keep a finger on the pulse of B2C industry trends.

B2C 93

B2C Health Marketing Marketers 93

Ariyh

OCTOBER 23, 2023

Previous insight: The science of how often to post on social media (more insights here ) Try to not show a negative review among your most visible reviews Channels : Reviews | Social proof | Ecommerce | Product page | UI For : B2C. The study was carried out on a large online retailer in 2015. positive reviews only) They were also 9.7%

Retail 99

Retail eCommerce B2C Price 99

Ariyh

JANUARY 15, 2024

But as marketers, how can we advertise products without annoying potential customers? Previous insight: No, women don’t prefer pretty products (more insights here ) People get annoyed and put off when shown the same ad creatives too many times Topics : Ads For : B2C. Turns out that there’s a right balance. The result?

Retail 62

Retail Education Advertising Advertisers 62

Ariyh

NOVEMBER 6, 2023

It could be through scarcity (‘only 3 left in stock’), or maybe a limited time offer (‘buy now or the price will increase’). In an experiment with ~6,000 customers of a large Asian ecommerce retailer, researchers tested the effectiveness of no nudges, pressuring nudges, and reassuring nudges.

Retail 57

Retail eCommerce Fashion Price 57

Ariyh

AUGUST 21, 2023

Previous insight: Don’t misspell your brand name (more insights here ) Showing product likes increases sales in the evenings and weekends Channels : Social proof | Reviews | Ecommerce | Social media For : B2C. for each additional like received, about 0.14% of an average product price. Want your brand here? Click here.

eCommerce 90

eCommerce Price B2C Retail 90

Ariyh

JULY 10, 2023

Amazon Prime is the most famous example of this, but online retailers from fashion to electronics to beauty products all offer this. Researchers analyzed ~175,000 orders from ~5,300 customers of a large Asian B2C retailer. Request pricing for your business This announcement was sponsored. Sounds interesting? Click here.

Shipping 40

Shipping Non-Profit Retail B2C 40

Ariyh

JULY 24, 2023

Start off by optimizing your prices, with Ariyh’s Playbook of Pricing & Promotions (more playbooks coming soon!). The email includes a few recommendations for similarly priced options of different sneakers. Journal of Retailing and Consumer Services (July 2022). Not in Ecommerce? You think, why not?

Shipping 52

Shipping eCommerce Logistics Retail 52

Econsultancy

DECEMBER 13, 2021

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Read on for statistics on retail sales, adspend, streaming subscriptions, social media use, recruitment figures and much, much more. Advertising. Retail & FMCG.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Ariyh

JANUARY 8, 2024

The consultant tells you that even though this brand is known for their outstanding looks, for that same price you can find options with better quality sound and longevity. ⚡ Steps to implement Avoid positioning and advertising generic products in gendered ways to appeal to female buyers (e.g. What would she value more?

Product 62

Product Direct Mail eCommerce Law 62

Ariyh

DECEMBER 19, 2022

Ariyh doubled in size (~7,500 to over 15,000 subscribers), we crossed 150 research insights, and Ariyh’s Science-based Playbook of Pricing & Promotions just crossed $10,000 in revenue and 462 sales! In an experiment with an ecommerce retailer, future spending doubled (+100.5%). . And what a year! ads, website).

B2C 52

B2C Transform eCommerce Retail 52

Ariyh

JUNE 19, 2023

Previous insight: Disappearing content is more memorable (more insights here ) Headphones persuade better than speakers Channels : Audio Ads | Podcasts | Ads | Retail Stores For : B2C Research date : April 2022 📈 Recommendation Try to get your audio messages (e.g. For this reason, audio advertising, (e.g.

Retail 57

Retail B2C Price Advertising 57

Ariyh

APRIL 24, 2023

🏢 Companies using this In interviews, cart manufacturers and grocery retailer executives said they had never seen such carts on the market, and were surprised about their impact on sales. Loved it | Great | Good | Meh | Bad 📘 Want to optimize your pricing? for a phone call).

Shoppers 57

Shoppers Retail Manufacturing B2C 57

Ariyh

MAY 15, 2023

Previous insight: Boost conversions with more white space (more insights here ) One-click buy buttons boost sales without increasing returns Channels : Ecommerce | Customer experience | Website | Customer journey | UX | UI For : B2C. ✋ Limitations The research analyzed a single Asian retailer. Amazon.com Young-Hoon Park.

Retail 57

Retail eCommerce Shoppers Shipping 57

Ariyh

NOVEMBER 27, 2023

Previous insight: Use non-rounded discounts (more insights here ) Mobile (vs desktop) shoppers prefer personalized (vs popular) recommendations Channels : Ecommerce | Website/App | Messaging & Copy For : B2C. 🏢 Companies using this Few retailers seem to differentiate between the offers they show users on mobile vs desktop.

Product 67

Product Shoppers eCommerce Fashion 67

Litmus

APRIL 15, 2022

This article originally appeared on Retail TouchPoints. It supports and enables a range of interactive features within advertising email campaigns and uses a markup that works with HTML and CSS. Here’s one scenario for an e-commerce website: Someone gets an email advertising a few shirts. Do they have the right size?

Place 71

Place Retail User-Generated Customer loyalty 71

Faraday

OCTOBER 19, 2021

The program is meant to better position agencies to capture a portion of the $20 billion in spend on AI expected by 2026 in retail. This new offering enables agencies to leverage AI to accelerate growth and optimize their paid social and search services through an exclusive partnership with Faraday.

Transform 52

Transform B2C Retail Price 52

Ariyh

APRIL 10, 2023

On top of this, buyers of products with sustainable or ethical benefits tend to be more educated and have higher incomes - so they are less price sensitive. ✋ Limitations From this analysis, it’s unclear whether higher revenues are due to more sales or higher prices than average. Your revenue will likely be higher.

Product 57

Product Price B2C Food 57

Neil Patel

SEPTEMBER 10, 2021

Customer engagement has quickly become a widespread use for AI in the retail industry and beyond. Where Appier excels is in cross-advertising solutions. Appier’s pricing is not available on their website, so you’ll need to reach out to learn more about their tools and their potential fit with your business.

Marketing 139

Marketing Marketers User-Generated Retail 139

Ariyh

JULY 31, 2023

Previous insight: Give refunds instantly (more insights here ) Online limited-time promotions must be short and justified Channels : Promotions | Ecommerce | Retail For : B2C. Loved it | Great | Good | Meh | Bad 📘 Supercharge your business with Ariyh’s Playbook of Pricing & Promotions or Playbook of Ecommerce.

eCommerce 52

eCommerce Retail Promotion B2C 52

Vertical Response

FEBRUARY 14, 2022

Plenty of B2B retailers have been relying on the internet to continue their operations, and this reliance is only expected to increase. This model is in contrast with typical marketing strategies aimed at the average consumer, a business-to-consumer (B2C) strategy. In a typical B2C setting, only the buyer is involved.

Email Marketing 52

Email Marketing B2C Marketing Marketers 52

Ariyh

JANUARY 16, 2023

Previous insight: Don’t say “It’s usually better” (150+ more insights here ) Showing multiple copies of a product together makes it appear more effective Channels : Ads | Ecommerce | Retail | Website | Packaging | Marketing communications For : B2C. Don’t show it alone.

Product 52

Product Energy B2C Price 52

Martech

NOVEMBER 17, 2023

Dig deeper: How advertisers can take the lead in reducing carbon emissions The next group Frey calls the “healthy me & planet” people. However, they are also unlikely to pick sustainable products even when they are offered at the same price point as the brands they usually choose.

Health 95

Health Shipping Retail Communications 95

Martech

JULY 6, 2022

The goal that was stated for us was to diversify our brand, evolve our retail portfolio and build stronger relationships with our consumers,” said Ed Poppe, Build-A-Bear’s vice president, loyalty and performance marketing for Build-A-Bear, in a presentation at The MarTech Conference. “We

CRM 68

CRM Branding Retail Entertainment 68

Ariyh

FEBRUARY 13, 2023

📖 Research “Retail is detail! Loved it | Great | Good | Meh | Bad 📘 Want to optimize your pricing? Get Ariyh’s Science-based Playbook of Pricing & Promotions 📣 Want to advertise on Ariyh? 🔍 Study type Lab and online experiments. Psychology & Marketing (September 2018).

Product 52

Product Promotion Shipping B2C 52

CXL

OCTOBER 16, 2022

Get it right: Good vs. bad customer acquisition examples Scenario 1: The D2C haircare brand Scenario 2: The online fashion retailer What separates these business examples? Scenario 2: The online fashion retailer. The online fashion retailer pulled in fewer customers and generated a fraction of the revenue. Data-driven targeting.

Customer Acquisition 107

Customer Acquisition eCommerce Customer Retail 107

Ariyh

MARCH 14, 2023

Channels : Sales team | Customer service | Product recommendations | Influencer marketing For : B2C. For example, fashion retailer Mango sends follow-up emails after a purchase with suggestions of other items to pair with the purchase. Loved it | Great | Good | Meh | Bad 📘 Want to optimize your pricing?

Product 52

Product Fashion Direct Mail B2C 52

Ariyh

DECEMBER 12, 2022

Channels : Brand design | Website | Retail store | Social media | Ads | Packaging | Marketing communications For : Both B2C and B2B Research date : November 2022 📈 Recommendation If people mainly buy your product because it is effective, safe, and reliable (e.g. Unstructured designs make you seem enjoyable.

Branding 52

Branding B2C Fashion Price 52

Hootsuite

MAY 16, 2022

The biggest thing you can do to lower your Facebook advertising cost is within your control: Measuring your performance and tweaking your campaigns with data-driven decisions. Bonus: Get the Facebook advertising cheat sheet for 2022. How does Facebook ad pricing work? Ready for the good news? Launching a children’s toy business?

Advertising 95

Advertising Advertisers User-Generated Price 95

Hootsuite

JUNE 11, 2020

Brands advertise on YouTube because it’s the world’s second most popular website, drawing 2 billion logged-in visitors a month. But let’s be upfront: YouTube ads aren’t the most intuitive part of your social media advertising strategy. As an advertiser, you only pay when viewers choose to keep watching past those first 5 seconds.

Marketing 145

Marketing Marketers Advertising Advertisers 145

Hootsuite

AUGUST 17, 2020

The major social networks are reporting some ups and downs in their revenues as many brands pause their advertising, either to save money during an economic downturn, or to take a moral stance against hate speech. It’s a complicated time, but the silver lining is that there’s evidence ad prices are trending lower. Source: eMarketer ).

User-Generated 145

User-Generated Advertising Advertisers Social Media Marketing 145

CXL

JUNE 16, 2022

For example, a fast-food restaurant employee asking if you’d like fries with your order or a phone retailer asking if you’d like to bundle your handset with a cover. Retailer Target does this well by utilizing different cross-selling techniques. B2C or B2B, all marketing is people talking to people.

User-Generated 107

User-Generated Real Estate Price Retail 107

On24- CMO Confessions

MARCH 18, 2021

B2C Marketing and the Gaming Boom. I worked a lot with companies, not just for traditional market research, but as a consultant and that would range on issues for product feature function to pricing and packaging, to go-to-market, to assets to support their go-to-market. B2C Marketing and the Gaming Boom. Transcription.

CMO 52

CMO Tentpole B2C Retail 52

Exposure Ninja

JUNE 15, 2022

The problem deepens when the essentials and requirements for exposure and growth (like advertising and marketing) come under the shadow of the cost-cutting knife too. The cycle of people spending less, businesses cutting costs, reducing prices, and stopping all investment goes round and round. It’s a risky dilemma. Reduce risk.

Digital Marketing 52

Digital Marketing Marketing Marketers Real Estate 52

Contently B2C

NOVEMBER 23, 2016

Emails related to hospitality/travel and retail/wholesale generate solid open rates because consumers can be genuinely interested in the advertising. ” Follow up with price alerts and holiday deals for those subscribers reading about that Hawaiian vacation.

Shoppers 52

Shoppers Retail Price Promotion 52

Econsultancy

FEBRUARY 9, 2022

Midway through 2021, electricals company Dixons Carphone announced that it would be merging its four technology and retail businesses – Currys PC World, Dixons, Carphone Warehouse, and Team Knowhow – under the Currys brand name. Announced in May of last year, the merging of the four brands was complete by October.

Copywriting 60

Copywriting Communications CRM Product Life Cycle 60

Neil Patel

AUGUST 6, 2021

With research showing that retail Ecommerce sales are set to be more than $548 billion by 2024 , you’ll want your customer retention strategy to be solid enough to get you a piece of that pie. Running a hybrid B2B/B2C business? Choose and understand the platform you’re advertising on and follow best practices.

Customer 142

Customer eCommerce Customer loyalty Customer Journey 142