Hubspot Marketing

NOVEMBER 1, 2024

D2C Marketing Strategy D2C Marketing Tips D2C Ecommerce Tips B2C vs D2C Marketing If you’re anything like me, D2C marketing probably sounds a lot like business-to-consumer (B2C) marketing. However, if you decided to go B2C with your lemonade enterprise, you wouldn’t sell directly to people on the street, let alone have a stand.

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Martech

AUGUST 27, 2024

Google today introduced four updates to help retailers ahead of the holiday shopping season. Google is streamlining the management of local inventory ads by automatically syncing in-store availability from retailers’ websites. This means retailers will be under pressure to hit holiday sales goals. AI-powered insights.

Customer Acquisition 131

Customer Acquisition Retail Shoppers Advertisers 131

Martech

JULY 31, 2024

Messenger and Audience Network continue to represent a small portion of total Meta ad spend for most advertisers. Across both Facebook and Instagram, AI-driven Advantage+ campaigns continue to be a major factor in retailer advertising expenditure. Google’s search advertising landscape showed mixed results in Q2 2024.

Advertisers 122

Advertisers Advertising Retail eCommerce 122

Martech

JANUARY 22, 2025

Retail media networks (RMNs) are a big part of that something. At The MarTech Conference , Ted Svikas, Amplitude’s field CTO, used the story of Ben & Jerry’s partnership with the Asian food delivery giant Foodpanda to demonstrate how RMNs can revolutionize advertising as we know it.

Gen Z 111

Gen Z Retail Food Millennials 111

Martech

OCTOBER 31, 2024

As PebblePost founder Lewis Gersh told me almost 10 years ago, a customer can go to a retailer website, look at some shirts and blazers, and then leave without purchasing — and a 4×6 postcard with an offer on an apparel purchase could be sent out within 24 hours of her visit. . “We got really good at that,” he said.

Direct Mail 134

Direct Mail Retail Gen Z Logistics 134

Martech

JANUARY 5, 2024

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Access to the wealth of first-party data that many retailers have is hard for advertisers to pass up. But RMNs need to mature.

Retail 126

Retail Transform Shoppers Advertisers 126

Martech

JANUARY 10, 2025

For example, more (47%) baby boomers felt negatively when they received an advertisement for a product after discussing or mentioning a product or brand online than younger generations. Bridging the gap between marketing and advertising technology is crucial for seamless integration and compliance. But differences in attitudes exist.

Manufacturing 130

Manufacturing Advertisers Advertising User-Generated 130

Martech

JULY 25, 2024

Taboola , a leader in natve advertising, launched a new AI platform to help publishers attract more readers. Fibr , an AI personalization company, launched a hub for B2C marketers with a pay-as-you-go model. Mobile Insight , a retail solutions company, launched VIBA AI, an AI-powered conversational sales platform.

B2C 114

B2C Energy User-Generated Retail 114

Martech

SEPTEMBER 9, 2024

However, as media convergence gains traction, cross-channel measurement remains a top priority, especially for large advertisers with annual spends exceeding $50 million. One of the most notable trends highlighted in the report is the continued ascent of retail media. to an impressive +25.1%.

Retail 120

Retail Marketing Mix Marketers Marketing 120

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

B2C 120

B2C eCommerce Retail Shoppers 120

Martech

AUGUST 30, 2024

Apparel and home decor retailer Tuckernuck, and beauty brand Kitsch, have adopted AI-powered tools in Meta’s Advantage+ shopping campaigns solution to drive campaign performance on social media. Advertisers also have the option to customize campaigns with predetermined parameters. Advantage+ shopping campaigns. Optimization.

Branding 111

Branding Fashion Retail User-Generated 111

Martech

AUGUST 1, 2024

Meta’s investments in artificial intelligence boosted revenues in its core advertising business, leaving investors optimistic over the company’s business outlook. Retail Media revenue grew 23%, while Performance Media revenue declined 2%. Source: Meta “Second-quarter earnings exceeded forecasts, rising by $33.1 Processing.

Retail 120

Retail User-Generated Price Advertising 120

Martech

SEPTEMBER 30, 2022

DoubleVerify has announced new measurement tools for retail media networks. Advertisers using these retail media networks will have access to third-party measurement tools provided by DoubleVerify. The post DoubleVerify announces measurement tools for retail media networks appeared first on MarTech. Why we care.

Retail 129

Retail Advertisers Advertising Branding 129

Martech

DECEMBER 30, 2022

Digital media and advertising. Retail media networks. Retail media networks have taken digital advertising by storm over the last two years. The close connection that retailers have with their customers provides an opportunity for advertisers to meet those customers where they are.

Retail 119

Retail Transform eCommerce Advertisers 119

Martech

SEPTEMBER 13, 2023

It gives brands and agencies a single point of entry to retail media inventory, both on and offsite. It also complements Criteo’s retailer monetization solution suite, which helps retailers tap into new demand by integrating marketplace and in-store monetization technologies. Why we care. Get MarTech! In your inbox.

Retail 128

Retail Advertisers Advertising Branding 128

Martech

SEPTEMBER 14, 2023

The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. The guidelines will be welcomed by advertisers and agencies set to increase RMN ad spend, especially if the industry is more standardized. The guidelines will be open for public comment through October 13. Why we care. Data accuracy.

Retail 130

Retail Shoppers Advertisers Advertising 130

Martech

JULY 18, 2024

retail sites across 18 product categories. Although the event is hosted by ecommerce giant Amazon, other chain stores and specialty retailers ran concurrent promotions. If they don’t, retailers may risk losing out as shoppers will go elsewhere.” The influence of TikTok creators on younger consumers isn’t in question.

eCommerce 126

eCommerce Retail Shoppers Health 126

Content Marketing Institute

DECEMBER 8, 2023

To some surprise, digital advertising spending will jump in 2024. But the unexpected news for most is the rise in spending on retail media networks. Learn why B2C – and B2B – marketers should pay attention to them.

Retail 115

Retail B2C Advertisers Advertising 115

Martech

OCTOBER 5, 2023

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. The competitive pressure for grocery brands and home products to maintain a presence at the retailer has only increased in the digital space, as consumers buy more products across categories through ecommerce.

Retail 124

Retail Customer Shoppers eCommerce 124

Martech

SEPTEMBER 9, 2024

This typically includes: Marketing expenses: Costs associated with advertising, promotions, content creation, social media , SEO, and any other marketing initiatives. Context) In addition to your other context, you are a business analyst for a consumer pet food brand that sells directly and also through national retail chains.

Customer Acquisition 113

Customer Acquisition Customer Food CRM 113

Martech

AUGUST 3, 2022

Retail media networks are a hot new thing that’s been around for decades. Its roots go back to brands putting ads on store end caps and paying for placement in retailers’ weekly fliers. What was once a staid addition to marketing campaigns is now a major focus of brands and retailers. “We

Retail 119

Retail Shoppers Advertisers Advertising 119

Scoop.it!

MARCH 14, 2023

No wonder 86% of B2C marketers believe content marketing is a key strategy. In this article, we’ll discuss these principles and share eight tried-and-true tips you can implement in your B2C content marketing strategy. But, most of all, the role of B2C content is to inform and educate potential customers. Source: Warby Parker 3.

B2C 115

B2C Content Marketing Marketers Marketing 115

Martech

OCTOBER 3, 2024

Partnerships with key adtech companies allow Lyft Media advertisers to connect ad exposures during the use of the company’s services to outcomes like store visits and in-app purchases. This allows advertisers to determine incrementality of foot traffic. Measurement partnerships. Why we care.

Retail 78

Retail Advertisers Advertising Customer Journey 78

Martech

JANUARY 17, 2023

Their technology has previously been used to provide video screens for refrigerator doors at Walgreens and other retailers. They also provide an opportunity for advertisers to nudge shoppers toward their products. They also provide an opportunity for advertisers to nudge shoppers toward their products. Why we care. Get MarTech!

Retail 116

Retail Transform Shoppers eCommerce 116

Martech

MARCH 20, 2025

These tools help retailers measure and optimize customer experiences by using automated, high-engagement marketing across channels such as email and text. The platform enables media and advertising companies to create efficient, sustainable advertising products. Amazon DSP is the first to integrate it for scalable media buying.

Retail 93

Retail User-Generated Advertisers Advertising 93

Sprout Social

DECEMBER 12, 2024

Surreal Cereal: The unusual LinkedIn darling Surreal Cereal, the high protein, low sugar cereal, uses LinkedIn to draw attention to its latest product launches, brand partnerships, out-of-home advertising campaigns and to comment on the oddities of office culture. Surreal Cereal uses LinkedIn in the most unusual, standout way Ive ever seen.

Gen Z 94

Gen Z Branding Retail Education 94

Search Engine Land

SEPTEMBER 5, 2024

For many B2C retailers, this approach works well. yet all of its advertising focused on its “old” territory. Product-focused, keyword-only campaigns are a common type of campaign used in Google Ads. If you sell vintage T-shirts for women, you might set up standalone keyword campaigns based on the keyword “vintage T-shirts women.”

B2C 92

B2C Retail Customer Journey Advertisers 92

Martech

DECEMBER 26, 2024

There won’t be a clear winner when it comes to where or how people shop sales will be spread across physical retail, online stores, marketplaces and social media platforms, predicts Katie Moro, global director of managed services at commerce experience platform Productsup. Postie is a platform for data-driven direct mail.

Customer 126

Customer Direct Mail Transform Health 126

Martech

FEBRUARY 1, 2023

The growth in brands using retail media networks (RMNs) is being fueled by pressure from retailers, according to a new report. Eighty-eight percent of the companies surveyed by the Association of National Advertisers said they are somewhat or heavily influenced by retailers to buy advertising on their RMNs.

Retail 111

Retail Branding Advertisers Advertising 111

Martech

JANUARY 16, 2025

Autopilot AI, an all-in-one tool that allows advertisers to manage omnichannel campaigns efficiently. This solution enables retail media networks to build and activate AI-enhanced custom audiences across various media channels. launched Simpli.fi The platform offers simplicity, control and a pay-as-you-go model with no minimum spend.

Non-Profit 117

Non-Profit Direct Mail eCommerce User-Generated 117

Content Marketing Institute

NOVEMBER 28, 2018

? ?. Though an astounding 86% of B2C marketers use content marketing, the successful ones represent a smaller percentage. These seven retail brands have committed, consistent, and differentiated content programs. HANDPICKED RELATED CONTENT: How Content Can Ring Up a Better Retail Experience. mjbecker_ Click To Tweet. Conclusion.

B2C 101

B2C Content Marketing Branding Fashion 101

Hootsuite

APRIL 11, 2022

Retail bots are reshaping social commerce, helping brands make big dollars selling their products and services on social media. Consumer spending via retail bots is predicted to hit $142 billion USD by 2024… a massive 4,971% increase from 2019’s $2.8 What is a retail bot? 9 ways retailers are using chatbots. billion USD.

Retail 114

Retail Customer eCommerce Shipping 114

Martech

SEPTEMBER 21, 2022

CPG brands and agencies tapping into supermarket chain Kroger’s retail media offering now have access to CTV and video for their campaigns. The addition of CTV shows how far retail media businesses have come in supporting omnichannel campaigns for brands. Dig deeper: Why we care about retail media networks. Retail data.

Retail 98

Retail Advertisers Advertising Customer 98

Martech

AUGUST 29, 2024

Consumers are interested in how retailers are using these tools. What many marketers can verify, however, is the ability for AI to help “sift through the data you often can’t fully process,” Weide said. With the holidays coming up, marketers will likely deploy AI capabilities to help shoppers find the right gift.

Market Research 131

Market Research Shoppers CMO Retail 131

Martech

MARCH 19, 2024

Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility and increase sales, the search ad company told us. The post Google Search Ads 360 gains retail media capabilities appeared first on MarTech. Get MarTech!

Retail 111

Retail Shoppers Management Branding 111

Martech

OCTOBER 13, 2022

Dig Deeper: Why we care about retail media networks. To power Lowe’s network, as well as media networks for other brands and retailers, Yahoo has created Yahoo Member Connect. . Brands already advertising with Lowe’s media network include faucet maker Delta, GE Appliances, a Haier company and Electrolux. “As Why we care.

Retail 98

Retail Advertisers Advertising Customer 98

Martech

JANUARY 22, 2025

dropped 51 percentage points from Q4 2023 to 13%, according to digital advertising company Tinuiti. These latest figures show the momentum that social media and commerce carry into 2024, although digital advertising overall expects a slowdown in growth in the coming year. elections, and down from 64% YOY growth in Q4 2023.

Advertisers 117

Advertisers Advertising Product Place 117