Remove Advertising Remove Brand Management Remove Social Media Marketing
article thumbnail

Story-driven marketing campaigns: Best of the MarTechBot

Martech

By presenting their brand or product in the context of a story, marketers can capture attention, evoke emotions, and build trust with their audience. Story-driven marketing can be implemented across various marketing channels, including content marketing, social media, advertising, and even in-person events.

article thumbnail

SMG Marketing Makeover 2025 – What’s Working, What’s Not, and What’s Next

Sachs Marketing Group

The digital marketing landscape in 2025 is undergoing a significant transformation , driven by advancements in AI, evolving consumer behaviors, and new platform dynamics. This guide examines what is currently working in digital marketing, identifies tactics that are falling short, and outlines where savvy brands are investing next.

Gen Z 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Our 10 Favorite Marketing Podcasts for 2025

Use Insider

Topics include: Mobile marketing and attribution Retail media networks Starvation marketing AI’s role in podcast advertising and YouTube sponsorships Each episode runs between 15–30 minutes. It’s ideal for busy marketers who want to stay on top of the latest trends and strategies without a significant time commitment.

article thumbnail

Coming Soon to Hootsuite: Advertising, Amplify, Impact Updates, and More

Hootsuite

We’re adding two more detailed targeting options which will allow you to better understand and reach your target audience on Facebook and Instagram within Hootsuite Social Advertising. Soon you’ll be able to select this objective through the Hootsuite dashboard directly without switching to the native ad manager.

article thumbnail

Vanity Metrics: Definition & Examples for Marketing

Hootsuite

Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1 A social media metric is a number that quantifies a particular action or behavior related to your social media account.

article thumbnail

The Ultimate List of Marketing Quotes for Digital Inspiration

Hubspot Marketing

The abundance of marketing quotes include content marketing quotes, famous marketing quotes, branding marketing quotes, inspirational marketing quotes, storytelling marketing quotes, social media marketing quotes, and digital marketing quotes. Social Media Marketing Quotes.

article thumbnail

The Best Marketing Jobs and Careers for You to Pursue in 2023 (BIR NNP)

Hubspot Marketing

Search Engine Optimization (SEO) / Search Engine Marketing (SEM) Search engine optimization refers to organically optimizing web content. Search engine marketing is paying for advertising space on said search engines. Content marketing refers to marketing via long-form content, websites, blogs, and even audio and video content.