This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Advertising CMO PR 
The CMO Survey
JULY 1, 2025
About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch. Media Articles Diary of a CMO: How Much Does Marketing Contribute to My Company’s Profits?
100 
The CMO Survey
JULY 3, 2025
About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch. Media Articles Research: Marketing Tech Is Broken.
100
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
B2B SEO vs. LMO: Whats the Difference and Why It Matters
Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI
AI In The Aisles: The Executive's Guide To Better In-Store Experiences
How to Master Media Relations: Targeting, Tailoring, Timing
Engage Better, Gift Smarter, Win Big: Events That Deliver ROI
B2B SEO vs. LMO: Whats the Difference and Why It Matters
Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI
AI In The Aisles: The Executive's Guide To Better In-Store Experiences
How to Master Media Relations: Targeting, Tailoring, Timing
Engage Better, Gift Smarter, Win Big: Events That Deliver ROI
The CMO Survey
JUNE 30, 2025
About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.
100 
The CMO Survey
JUNE 25, 2025
About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch. Media Articles Marketers: You Need to Use AI to Hyper-Specialize.
100 
Hubspot Marketing
JUNE 30, 2025
My Own Experience With Low-Budget Marketing My first job out of college was at a PR agency. In this piece, I’ll walk you through real examples of scrappy marketing tactics that worked, and how you can steal them for your own playbook. This was back in 2009, and the “playbook” was pretty traditional.
101 
Adams & Knight Marketing
NOVEMBER 15, 2022
November 15, 2022) – Adams & Knight , one of the leading integrated marketing agencies in the region, was awarded Best of Show at the 67 th Annual Advertising Club of Connecticut Awards Show. AVON, Conn., This is the second straight year the agency has taken home the highest honor of the night. About Adams & Knight.
246 
Hubspot Marketing
NOVEMBER 15, 2024
The marketing function keeps expanding, as Deloitte’s Spring 2024 CMO Survey affirmed. She provides fractional CMO services to B2B technology and professional services companies. “I PR and earned media. Now, when I lecture marketing students at my alma mater, I couldn’t imagine not thinking holistically about marketing.
122 
Marketing Insider Group
JUNE 29, 2020
The following marketing quotes from todays leading CMOs and Marketing influencers describe their pandemic experiences and how they’ve adapted to this extreme culture shock. Four major marketing trends emerge from these CMO quotes: Communicating to connect (not promote). Perseverance. Giving back.
145 
Martech
OCTOBER 14, 2022
However, most likely, you don’t need a CMO. There are plenty of reasons to hold off on hiring an in-house CMO, ranging from the effect on your bottom line to a CMO’s inability to build successful marketing efforts without an established sales cycle to extrapolate from — let alone a team to build out content and campaigns.
126 
Martech
APRIL 24, 2025
At the recent MarTech conference, I hosted a live coffee chat with Dave Minifie , CMO at Terakeet, about brand safety what it means, what it definitely doesn’t and why so many marketers still get it wrong. When Minifie talks about brand safety, he’s not spinning PR. ChatGPT is your PR intern. Processing.
102 
Hubspot Marketing
JUNE 30, 2025
So I like to think of job descriptions as being a powerful tool for advertising your company. And a paid marketing professional is exactly what you need to cover all your bases, since paid marketing tactics like pay-per-click (PPC) advertising and retargeting can involve a lot of day-to-day maintenance.
105 
Hubspot Marketing
MAY 7, 2025
This helpful resource will specifically dive into advertising tips and strategies. Pro tip: If youre new to social media advertising, this ebook is a beginner-friendly place to start. Creating attention-grabbing ads is one of the trickiest parts about Facebook advertising.
Animalz blog
JULY 3, 2025
At MoEngage, CMO Aditya Vempaty switched webinar platforms specifically for speed. You can do this with targeted advertising on Google, LinkedIn, or Meta’s platforms. Resources: How Jess Cook Turns C ontent and PR into a Power Couple at Island 3. For extra impact, publish content from the webinar within hours of the event.
57 Adams & Knight Marketing
OCTOBER 31, 2021
Adams & Knight Wins Best of Show at 66 th Advertising Club of Connecticut Awards Leading integrated marketing agency takes home 43 awards across a range of industries and categories. AVON, Conn., AVON, Conn., Adams & Knight took home the highest honor, the Best of Show, for its work for Collective Arts Brewing.
100 
Litmus
SEPTEMBER 9, 2021
Marketing, PR, & advertising agency: 42:1. Learn how other factors, including email team size, list size, the regulatory environment, send frequency, and more impact email marketing returns when you download our CMO’s Guide to Email Marketing ROI. ROI by industry. Software & technology: 36:1. Get your copy.
145 
Martech
AUGUST 15, 2022
Median tenure for CMOs at America’s 100 most advertised brands is just 25.5 While some question whether these statistics paint the real or full story, these numbers should serve as motivation for CMOs to make some long-needed changes and take charge of their rapidly evolving role. For example, one study found that only 5.5%
114 
Martech
JULY 28, 2021
What this means is that behind the scenes, advertisers have been experiencing a more streamlined and up-to-date adtech process that was previously unavailable for advertisers of Olympics programming on the web. After just over a year as Global CMO at worldwide comms and PR firm Cision, Maggie Lower is joining Hootsuite as CMO.
112 
GrowPowerful
AUGUST 29, 2022
As there's a rise in the popularity of leveraging Fractional CMO's to help companies grow, there's also a scam taking place that we keep seeing and frankly, have to clean up the mess. There is an immense growth in the popularity and adoption of Fractional CMO's in the B2B tech world. What's Happening? Who's to blame?
52 
Marketing Insider Group
JANUARY 24, 2013
GeniusRocket – Genuis Rocket – There’s a better way to do advertising. TomPick – Tom Pick – B2B marketing consultant focused on web presence optimization, SEO, SEM, social media, online PR. Publisher of PRDaily, PR Daily EU, Ragan.com. San Francisco, CA · [link]. – Washington, DC · [link].
112 
Set Up
MARCH 21, 2022
Set up CEO, Joe Koufman , virtually sat down with Lindsay Listanski , the former VP of National PR and Communications and recently promoted National Vice President of Field Marketing for Coldwell Banker. Her role evolved into managing the company’s national advertising. Never miss a CMO Spotlight! First Name. Email Address.
52 
Hubspot Marketing
JANUARY 7, 2024
Search engine marketing is paying for advertising space on said search engines. Marketing Copywriting Copywriting is a foundational part of marketing and advertising. Many pursue a degree in marketing, writing, or advertising. Income PR managers make between $48,000 and $104,000.
125 
Adobe Experience Cloud Blog
OCTOBER 15, 2008
Or how to split marketing programs budget between investments such as events, advertising, and PR? About the analyst: Michael Gerard joined IDC in 2003 to help establish IDC's CMO Advisory Practice. How to allocate your budget across programs and headcount? Register to watch the entire webinar on-demand now.
51 
Marketing Insider Group
FEBRUARY 12, 2013
PR was an obvious early hit. Advertising is now in high-speed change. A year ago a lot of companies had never even thought of advertising their content; now it’s booming and you can see that with the product innovation going on at places like Taboola, Outbrain, and now Disqus. How is it changing?
111 
Adobe Experience Cloud Blog
MAY 8, 2017
In 2016, a record number of CMOs lost their jobs, and studies suggest that metrics neglect may have played a part. 70% of senior business leaders expect marketing to drive revenue growth for their organizations, but only 6% of CMOs spend their time defining routes to revenue. Not necessarily. result in a click on an AdWords ad.
133 
Chief Martec
APRIL 7, 2022
Last week, I led a roundtable discussion with three leaders of martech companies — Acquia CMO Lynne Capozzi , Wistia CEO Chris Savage , and Persado COO Assaf Baciu — to consider these questions from several different perspectives. With kudos to Samantha McGarry at Inkhouse PR for arranging this session.).
134 
Set Up
JANUARY 30, 2024
When I got into the business, few clients tied advertising efforts DIRECTLY to sales results. This trend will only get stronger as companies begin to leverage their own data to drive decisions, changing the role of the CMO and agencies forever. Now, that time seems as quaint as the three-martini lunch.
105 
Martech
FEBRUARY 9, 2023
Brands advertising around the game this year are adapting to changes in media consumption and shopping with new digital partnerships and campaign strategies. Streaming and CTV advertising continue to climb CTV and traditional linear advertising will be in close competition for ad dollars.
98 Litmus
APRIL 18, 2019
Learn how other factors, including email team staffing levels, list size, the regulatory environment, send frequency , and more impact email marketing returns when you download our CMO’s Guide to Email Marketing ROI. Marketing, PR, & advertising agency: 42:1. Get your copy ?. Transcript: The ROI of Email Marketing.
111 
Hubspot Marketing
OCTOBER 17, 2023
Advertisers and publishers will begin to consider other ways to immerse themselves into one another’s marketing efforts. B2B buyers have increasingly been conducting their own research before purchasing," says Cristy Garcia, CMO at impact.com. Publishers will demand more support from advertisers.
Marketing Insider Group
NOVEMBER 16, 2019
Today’s CMOs understand that having a customer-centric mindset and focusing on developing amazing customer experiences is the key to business growth. It’s not a case of advertising becoming less effective. But consumers are no longer passively relying on advertising and information from salespeople to inform them about products.
111 
Duct Tape Marketing
OCTOBER 22, 2014
Today there are several hundred television options in a local market, countless social channels and a host of web and mobile advertising platforms to choose from. Related posts: Why Marketers Should Care About The Context-Driven Sale Enjoy this guest post form Mike Volpe, CMO of HubSpot.
On24- CMO Confessions
JANUARY 14, 2021
We’re back with another episode of CMO Confessions, our B2B podcast with today’s marketing and sales leaders. Today’s CMO Confessions features Evy Lyons, CMO at Traackr. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below. Ecology Major to CMO.
52 
Set Up
MARCH 19, 2024
Farrow: It took me a while to get into marketing, which is funny since my mother had a career in marketing and advertising. I ended up majoring in public relations/journalism and had both marketing and PR internships while I was in school. That made me want to go into PR and special events. You do you.
105 
Search Engine Land
MARCH 7, 2023
But today, much of our industry defines SEM as digital advertising strategies where you pay to have your website featured on the search engine result pages (SERPs). If it’s a platform that lets users search, and there’s advertising on it – that’s SEM. PPC is transparent and must state it is paid advertising.
92 
Bannerflow
FEBRUARY 12, 2020
It looks after all of Sky’s content advertising and campaigns, Sky and NOW TV’s promotion, Sky’s master brand as well as Sky’s portfolio of content brands. For example, account management, strategy and planning, advertising and campaigns, on top of the broadcast services capabilities we originally had; promo cutting, design, and production.
90 
Duct Tape Marketing
SEPTEMBER 30, 2022
Karrie is Chief Marketing Officer at Typeform, leading brand strategy, advertising, PR, internal communications, and DEI efforts as well as overseeing the internal creative studio. Questions I ask Karrie Sanderson: [1:12] How did diversity, equality, and inclusion land in the CMO job? [2:06] So Carrie, welcome to the show.
91 Marketing Insider Group
OCTOBER 16, 2021
Today’s CMOs understand that having a customer-centric mindset and focusing on developing amazing customer experiences is the key to business growth. It’s not a case of advertising becoming less effective. But consumers are no longer passively relying on advertising and information from salespeople to inform them about products.
80 
Marketing Insider Group
JANUARY 6, 2020
Adobe Summit brings together leaders in marketing automation, analytics, advertising, digital trends, and personalization for a series of over 400 interactive learning sessions and labs. Their B2B marketing conference is a must for professionals in B2B marketing to learn from top brand CMOs. Social Media Marketing World.
20 
Duct Tape Marketing
JANUARY 4, 2023
Andrew is the CMO of Semrush – an o nline visibility management SaaS platform that has been used by millions of marketers worldwide including this one. In this episode, I talk with the CMO of Semrush, Andrew Warden, about leading a mature organization and how experimentation helps push its growth as an organization.
95 Content Marketing Institute
JULY 24, 2018
1,000: Experiment with advertising on some of the lesser-known sites, like Quora. Or I might try a bit of native advertising for our top converting content. ” Andy Crestodina , co-founder, CMO, Orbit Media. Buy native advertising to drive traffic to articles and then quickly grow my email list. Get face to face.
111
Expert insights. Personalized for you.
We have resent the email to
Are you sure you want to cancel your subscriptions?
Let's personalize your content