illumin

NOVEMBER 1, 2023

Advertising Week New York was home to several special events, providing the advertising industry with both fun and engaging networking opportunities. Not to mention, attendees also had the opportunity to be a part of Advertising Week’s Future is Female Awards for its fifth year.

Advertising 52

Advertising Advertisers CMO Branding 52

Martech

APRIL 12, 2024

As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. Let’s explore the essential role of programs in product management, project management and marketing operations, bridging technical details with business priorities.

Management 102

Management Product Key Performance Indicator CMO 102

Marketing Insider Group

JUNE 29, 2020

The following marketing quotes from todays leading CMOs and Marketing influencers describe their pandemic experiences and how they’ve adapted to this extreme culture shock. Four major marketing trends emerge from these CMO quotes: Communicating to connect (not promote). Perseverance. Giving back.

CMO 128

CMO Marketing Marketers Health 128

Martech

MARCH 31, 2022

As the firm’s newly appointed CMO, you need a breakthrough. The best CMOs balance creativity with marketing ops constraints and partner with rather than dictate to this vital team. Here are five CMO tips to help your MOps team become a fulfiller of dreams: 1. Temper the reality distortion field. Processing.Please wait.

Transform 107

Transform CMO Whitepaper Marketing 107

Martech

OCTOBER 28, 2022

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. And often, with SMBs, the product offering aligns with employee values and belief systems. What platform do you advertise on?

Digital Marketing 135

Digital Marketing Advertising Advertisers Shopper Market 135

Litmus

OCTOBER 5, 2021

Businesses need CMOs more than ever before, but the role of the CMO itself has changed. Being a CMO is no longer simply about being great at marketing strategy: The CMO is now a direct influence on business growth and a critical driver of transformation. The evolution of the CMO. 5 essential CMO pivots.

CMO 100

CMO Transform B2C Marketing 100

Martech

APRIL 20, 2022

Nearly half of consumers are afraid their data will be misused for identity theft, while only 9% are concerned about advertisers misusing it, according to a report by performance marketing firm Tinuiti. Also, only 8% say they’re most worried about products or websites they’ve viewed online being tracked.

Advertising 112

Advertising Advertisers Shipping CMO 112

Adams & Knight Marketing

OCTOBER 31, 2021

Adams & Knight Wins Best of Show at 66 th Advertising Club of Connecticut Awards Leading integrated marketing agency takes home 43 awards across a range of industries and categories. AVON, Conn., AVON, Conn., Adams & Knight took home the highest honor, the Best of Show, for its work for Collective Arts Brewing.

Advertising 130

Advertising Advertisers Copywriting PR 130

Search Engine Land

OCTOBER 13, 2022

Accurately tracking your efforts plays a significant role in your advertising strategy’s success. If your B2B advertising team is doing lead generation in Google without visibility into where they are going down funnel with offline conversion tracking, they are doing it wrong. Get the daily newsletter search marketers rely on.

Advertising 96

Advertising Advertisers Customer Acquisition User-Generated 96

Martech

MAY 13, 2024

in 2023, according to Gartner’s 2024 CMO Spend Survey. Dig deeper: Do CMOs really understand how their teams use martech? Gartner suggests that the availability of AI might hold out prospects for higher productivity despite cuts in technology and labour. GenAI is delivering enhanced productivity, despite constrained resources.”

CMO 112

CMO Event Marketing Advertising Advertisers 112

Search Engine Land

OCTOBER 28, 2022

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. And often, with SMBs, the product offering aligns with employee values and belief systems. What platform do you advertise on?

Digital Marketing 104

Digital Marketing Advertising Advertisers Shopper Market 104

The CMO Survey

MARCH 28, 2023

Results from the 30 th edition of The CMO Survey indicate that inflation and economic uncertainty are harming marketing spending as the C-suite retrenches and cuts costs. In the B2C Product sector, superior product quality is now ranked as the top customer priority by 41.2 While more than half of marketers reported a 10.4

CMO 130

CMO Finance Marketing Marketers 130

Marketing Insider Group

JUNE 8, 2020

As CMO of Jones, Lang, and Lasalle (JLL), she focused on creating compelling stories and stacking her team with gifted storytellers. It was her interview in the Association of National Advertisers (ANA) that I found fascinating, and it became an. If you look back at the evolution of marketing, it really started out as advertising.

CMO 110

CMO Real Estate Advertising Advertisers 110

Martech

APRIL 18, 2024

Leaders in the adtech industry gathered to discuss new tools and strategies that lead to more sustainable digital advertising. This year, our aim was to place a strong emphasis on actionable insights at the core of our discussions,” said Benoit Skinazi, CMO at Sharethrough, the programmatic adtech company hosting the event. “We

Advertising 101

Advertising Advertisers Finance Marketing 101

Martech

OCTOBER 13, 2023

The expansion of programmatic DOOH ( the big story last year , but the growth continues) allows advertisers to incorporate DOOH in omnichannel campaigns. Marketers are using programmatic DOOH in combination with video, mobile retargeting and other digital channels to drive awareness and product consideration. Programmatic DOOH.

CMO 120

CMO Advertising Advertisers Retail 120

On24- CMO Confessions

JANUARY 14, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with today’s marketing and sales leaders. Today’s CMO Confessions features Evy Lyons, CMO at Traackr. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below. Ecology Major to CMO.

CMO 52

CMO B2C Influencer Marketing Communications 52

On24- CMO Confessions

MAY 6, 2021

Welcome back to another episode of CMO Confessions, our B2B podcast with marketing and sales’ top leaders. Today’s CMO Confessions features David Clarke who is the Executive Vice President, Chief Experience and Chief Marketing Officer of UnitedLex. Welcome to another CMO Confessions podcast! Table of Contents: BGT, PWC and CXO.

CMO 52

CMO Transform Retail New Technology 52

The CMO Survey

SEPTEMBER 13, 2022

The CMO Survey has been collecting and disseminating the opinions of marketing leaders since 2008. Shifting customer priorities: While trusting relationships were most important to customers before the pandemic, this shifted to focus on product quality during the pandemic. We don’t know what’s ahead for the U.S.,

CMO 130

CMO Analytics Marketing Marketers 130

On24- CMO Confessions

MARCH 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Danielle Levitas, former Executive Vice President of Global Marketing and Insights at App Annie and former Head of IDC’s Consumer Digital and Mobile Practice. Hello, Webinerds!

CMO 52

CMO Tentpole B2C Retail 52

The CMO Survey

SEPTEMBER 14, 2021

In the wake of this spending, the 27th Edition of The CMO Survey finds that digital marketing is the No. Traditional advertising spending projections increased for the first time in a decade with expected growth at 1.4% Digital marketing spending has grown to comprise 58% of marketing budgets, reflecting 15.8% in the next year.

Digital Marketing 130

Digital Marketing Transform CMO Marketing 130

Martech

NOVEMBER 7, 2023

Beginning today, fans of Bravo’s “Below Deck Mediterranean” will have access to a new shopping experience on Peacock that allows watchers to navigate with their remote and buy products from Walmart that are featured in the reality series. Viewers can then scan a QR code that appears next to the product on their TV screen.

CMO 86

CMO Retail Advertising Advertisers 86

Martech

APRIL 29, 2024

63% of consumers don’t trust the advertising they see on social media The study also found a strong connection between data privacy and customer loyalty. There is clear desire among consumers for meaningful interactions with companies that go beyond the transactional,” said Wendy Werve, Marigold’s CMO.

Branding 117

Branding Customer loyalty CMO Digital Marketing 117

Marketing Insider Group

JUNE 9, 2020

A modern CMO needs a lot more than just marketing skills. In Chapter 4 of Mean People Suck , I explore the problem that many brands are facing these days: Consumers are becoming increasingly turned off by traditional marketing and are abandoning brands that don’t have a mission bigger than trying to sell their products.

CMO 120

CMO Transform Advertising Advertisers 120

Martech

JANUARY 5, 2024

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Access to the wealth of first-party data that many retailers have is hard for advertisers to pass up. But RMNs need to mature.

Retail 98

Retail Transform Shoppers Advertising 98

Martech

AUGUST 15, 2022

Median tenure for CMOs at America’s 100 most advertised brands is just 25.5 While some question whether these statistics paint the real or full story, these numbers should serve as motivation for CMOs to make some long-needed changes and take charge of their rapidly evolving role. For example, one study found that only 5.5%

Transform 94

Transform CMO PR Education 94

Digital Marketer

MARCH 6, 2023

AI will not fundamentally change your role as a Fractional CMO, despite what the masterminds and gurus are selling. So what’s a Fractional CMO to do about it? Fractional CMOs Solve Bigger Problems. That should be your mantra as you build your Fractional CMO practice. Are You Scared of AI?

CMO 79

CMO Copywriting Price Advertising 79

Martech

MARCH 11, 2022

He’s also served as CMO for medical technology startup Eargo, and has also held high-level positions at Visa, PepsiCo and Razorfish. Until the start of the pandemic, there was a CMO in place and CX was separate. When that CMO left, the business decided what was the right structure for the future.

New Markets 104

New Markets Finance Customer CMO 104

Martech

MARCH 18, 2022

The CMO can be held accountable for the spend, but he must be able to speak to the CEO in terms they can understand. Promotion was just one part of the “Four Ps”— product, price, place and promotion”, a concept developed in the 1950s to describe marketing, Brenner explained. “Marketing is not about who can talk faster, or close better.

CMO 122

CMO Marketing Marketers Law 122

Martech

APRIL 1, 2024

Answer: As a marketing expert, I believe retargeting is a highly effective technique in paid search and display advertising. This level of customization can significantly improve the effectiveness of advertising campaigns and drive higher conversion rates. For this prompt, try selecting the CMO persona.

Customer 83

Customer CMO User-Generated Advertising 83

Set Up

JANUARY 30, 2024

When I got into the business, few clients tied advertising efforts DIRECTLY to sales results. This trend will only get stronger as companies begin to leverage their own data to drive decisions, changing the role of the CMO and agencies forever. Now, that time seems as quaint as the three-martini lunch.

Transform 105

Transform Marketing Marketers PR 105

illumin

FEBRUARY 28, 2024

The CMO Leadership panel also included some fantastic wisdom from Nuna & Tavopets Global Chief Marketing and Growth Officer Austin Hodges, Talkspace’s Chief Marketing Officer Katelyn Watson, and True Botanicals’ Chief Marketing Officer Rebecca Boston. We can’t wait to see you at the next one.

Industry Insights 52

Industry Insights Branding Health CMO 52

Bannerflow

MAY 27, 2019

The future of display advertising is efficient, creative, and personalised. These are the key conclusions reached in Bannerflow’s recent webinar with Martech: The future of display advertising: New marketing strategies to boost results. Today’s current digital advertising landscape. Priorities of today’s CMO.

Advertising 65

Advertising Advertisers User-Generated Digital Marketing 65

Marketing Insider Group

MARCH 9, 2015

I recently did this Google Hangout with Jon Reed on CMO Disruption. Whether it’s a dilemma or really disruption for the CMO, across the industry, I think we can all agree that marketing is changing. CMOs are struggling with how to deal with the massive changes happening in the media landscape.

CMO 78

CMO Promotion Marketing Marketers 78

Rock Content

JANUARY 19, 2021

The development of digital experiences that please the consumer is one of the major concerns of any CMO. Today, especially in the SAAS market, part of this journey takes place in the product itself. The way the consumer experiences their first contact with the product is crucial to their long-term relationship with the company.

Product 59

Product Branding Transform User-Generated 59

Martech

AUGUST 24, 2023

The rideshare service partnered with ecommerce technology company Rokt, which uses machine learning intelligence and its network of advertisers to deliver the right ads to the right Lyft customers in-app. We’re excited to expand our existing partnership with Lyft as a launch partner in this new channel,” said Zoe Oz, CMO at Bilt Rewards.

Real Estate 89

Real Estate Retail eCommerce Advertising 89

The CMO Survey

FEBRUARY 21, 2020

The August 2019 CMO Survey confirms this, with corporate marketers reporting a 27% increase in the implementation of AI and machine learning (ML) in marketing toolkits compared to just six months prior. By gathering the right data , marketers can develop more personalized offerings of products and services across customer channels.

CMO 130

CMO B2C Marketing Marketers 130

Search Engine Land

OCTOBER 2, 2023

The platform has not kept up with new Microsoft ad features and types and Nadella said Microsoft wanted to make it easy for advertisers to transfer ad campaigns from Google to Microsoft with the click of a button. One of the key issues of interest to paid search marketers is Google Search Ads 360. That didn’t happen. “We

CMO 125

CMO Price Advertising Advertisers 125