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The Advertiser Survival Guide for the End of the Cookie Era

Customers.ai

Which is why we brought together our Founder and CEO Larry Kim and InfoTrust’s D2C Industry Team Manager Courtney Fenstermaker to discuss what advertisers need to do to survive this so called cookiepocolypse. A visitor comes to your site and reads a blog post about lead generation. Let’s jump into what they had to say.

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The ethics of AI-powered marketing technology

Martech

The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products. Dig deeper: What could disrupt the future of generative AI?

Law 124
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The Top Challenges Marketing Leaders Expect to Face in 2023 & How You Can Solve For Them [Expert Insights & Data]

Hubspot Marketing

And ZoomInfo's Chief Marketing Officer, Bryan Law , sympathizes. Law told me, "We're all feeling the pressures of a possible recession and almost every company will face challenges with revenue growth and marketing spend in 2023. To run a successful data-backed campaign, Law suggests first defining your audience.

Law 104
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Why SMS Marketing Should be Part of your Digital Strategy in 2023 & How to Make it Work

Digital Marketer

Short message service (SMS) is one of the most underrated yet effective mobile advertising channels. SMS provides a better user experience because text messages go straight to consumers’ mobile phones. You can integrate SMS or use it alongside your favorite advertising tools, like your CRM or support software.

Law 81
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Why we care about adtech: The complete guide

Martech

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. What is adtech?

Transform 117
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25 Best Email Marketing Tools to Dominate Inboxes in 2024

Customers.ai

In fact, according to Emailmonday, for every $1 spent on email marketing, a return of $38 is generated on average. MailChimp: Email Newsletter Tool MailChimp is one of the most popular email marketing platforms due to its ease of use and ability to create great-looking emails with a drag-and-drop user interface.

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Target ROAS in Google Ads: 5 key considerations

Search Engine Land

Target return on ad spend (ROAS) is heralded as the holy grail of PPC advertising. Advertisers who switched from Target CPA to Target ROAS saw a 14% increase in conversion value at a similar return on ad spend, per Google’s internal data from March 2021. The higher you set your target, the lower the AI will bid and vice versa.

eCommerce 140