Marketing Insider Group

JANUARY 11, 2021

In 2021, many top marketing agencies and tech companies are still hosting digital marketing conferences. Some are virtual, while others are still planning (and we are all hoping for in-person B2B digital marketing events later in 2021. What pain points does your marketing department face regularly?

Digital Marketing 29

Digital Marketing Transform Marketing Marketers 29

Calvyn Lee Blog

NOVEMBER 24, 2023

Review Your Overall Digital Marketing Maturity To determine readiness to adopt new innovations like AI, start by assessing overall digital marketing maturity. Most rate themselves at just Level 1 or Level 2 when evaluating their digital marketing sophistication.

Transform 130

Transform Digital Marketing Key Performance Indicator User-Generated 130

Neil Patel

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Why We Started Neil Patel Digital.

Digital Marketing 137

Digital Marketing Marketing Marketers SEO 137

Hubspot Marketing

AUGUST 12, 2022

The line between marketing and digital marketing has blurred. Offline marketing was once considered "traditional" compared to online or digital marketing. However, with many tactics living in the digital sphere, marketing changes as fast as technology does. Where do I start?

Digital Marketing 119

Digital Marketing Pharmaceutical Real Estate Transform 119

Search Engine Land

AUGUST 8, 2023

Yelp has reported better-than-expected advertising revenue in the second quarter of 2023, year on year. Advertising revenue reached just shy of $322 million, which is a 14% increase from the second quarter of 2022. A shift away from brand advertising and towards performance marketing was noted by Yelp bosses.

Performance Marketing 79

Performance Marketing Advertising Advertisers Marketing 79

The CMO Survey

SEPTEMBER 14, 2021

Digital marketing spending has grown to comprise 58% of marketing budgets, reflecting 15.8% In the wake of this spending, the 27th Edition of The CMO Survey finds that digital marketing is the No. 1 responsibility reported by marketers, superseding a dominant historic focus on brand-related activities.

Digital Marketing 130

Digital Marketing Transform CMO Marketers 130

The CMO Survey

APRIL 24, 2024

The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. in Fall 2023.

New Technology 289

New Technology CMO B2C Marketing 289

Martech

APRIL 20, 2022

Good news, marketers: While consumers are worried about their data being misused, the misuse they’re worried about is criminal, not commercial. Get the daily newsletter digital marketers rely on. Only 29% like digital ads being tailored to their tastes. Only 1 in 5 consumers wouldn’t surrender an email address.

Advertising 124

Advertising Advertisers Shipping CMO 124

Martech

APRIL 17, 2025

Most marketers approach branded search with a healthy dose of skepticism. Because most performance marketing campaigns are conversion-optimized. Enter Performance Max (PMax) and Advantage+ shopping campaigns (ASC). Every dollar spent here on advertising loses you/your company money! Processing.

Non-Profit 99

Non-Profit CMO Energy Marketing Mix 99

Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. Advertisers and their adtech partners can reach audiences big and small at any stage of the funnel, delivering cross-channel ads across multiple touchpoints. in the overall marketing budget and a 16.2% Be adaptive.

Advertising 120

Advertising Advertisers Transform Customer Acquisition 120

Martech

JULY 12, 2024

Imagine a world where your marketing message finds its perfect match. It’s Connected TV (CTV) advertising. Picture television’s massive reach, sharpened to a digital marketing laser. No wasted effort, no aimless casting of a net. Your ideal audience, captivated. This isn’t a dream.

Digital Marketing 100

Digital Marketing Advertising Advertisers Whitepaper 100

Marketing Insider Group

NOVEMBER 6, 2023

Remember when shopping and advertising were simple? In today’s world, with tools like omnichannel marketing, businesses aren’t just reaching consumers. What’s even more exciting is that marketers can now keep an eye on how their ads are doing, minute by minute. What Is Performance Marketing?

Performance Marketing 82

Performance Marketing Transform Marketing Marketers 82

Martech

JANUARY 19, 2022

The Banning Surveillance Advertising Act (BSAA), was introduced in the House of Representatives on Tuesday by Reps. The bill would no longer allow advertisers to target ads to consumers based on personal information. Legislation like this could be a game-changer for every digital marketer. Anna Eshoo (D-Calif.),

Advertising 112

Advertising Advertisers Marketing Marketers 112

Bannerflow

APRIL 16, 2020

Personalisation in display advertising is nothing new – and it’s almost guaranteed to improve your campaign performance. However, how marketers can achieve that perfectly personalised display campaign is something else entirely…. In fact, for 83% of marketers , personalisation is considered one of their biggest challenges.

Advertising 98

Advertising Advertisers Fashion CRM 98

Martech

OCTOBER 24, 2022

I think of all the issues I have faced when it came to correctly reading various materials — including advertising. But while awareness of accessibility issues may have increased and various government legislations have mandated it (for some), anyone involved in the field of accessibility knows that digital campaigns as a whole are lacking.

Digital Marketing 109

Digital Marketing Marketing Marketers Promotion 109

Bannerflow

NOVEMBER 24, 2020

For the past two years they have used Bannerflow and other partners to transform how they perform display advertising. However, today display advertising is bringing in clients and providing value for money. How have your digital marketing processes changed? How does this affect how you do display advertising?

Transform 98

Transform Advertising Advertisers Finance 98

Martech

MAY 2, 2022

Streaming TV platform Roku announced it has expanded its Measurement Partner Program to include media mix modeling (MMM) so advertisers can fill in the measurement gap between older media and the growing streaming landscape. Media mix modeling is currently available on Roku through an existing partner, marketing research company IRI.

Advertising 102

Advertising Advertisers Retail Partner Marketing 102

Lusha

MAY 17, 2018

We are searching for a talented Performance Marketing Manager to join our TLV office, who is looking for a great growth opportunity to be part of a fast-paced growing team. You will be joining at a pivotal time, as we are scaling up our marketing activity. Analyze ad performance based on ROI and other critical KPIs (CPL, CPA).

Performance Marketing 7

Performance Marketing Management Analytics Marketing 7

Hubspot Marketing

NOVEMBER 15, 2024

Integrated marketing that uses many channels and creative outlets to communicate your value proposition. Relationship marketing that champions your customers and marketing partners. In this vein, you see how holistic marketing is part of the customer experience (CX) a company delivers. PR and earned media.

CMO 122

CMO Traditional Marketing Communications Marketing 122

Lusha

MAY 17, 2018

We are searching for a talented Performance Marketing Manager to join our TLV office, who is looking for a great growth opportunity to be part of a fast-paced growing team. You will be joining at a pivotal time, as we are scaling up our marketing activity. Analyze ad performance based on ROI and other critical KPIs (CPL, CPA).

Performance Marketing 75

Performance Marketing Management Analytics Marketing 75

Power Digital Marketing

JUNE 7, 2025

Paid social advertising is more complex than ever. With algorithm changes, shifting consumer behaviors, and rising competition for attention, marketers must be strategic to drive meaningful results. From audience targeting to creative formats, these tactics are designed to help performance marketers maximize every dollar spent.

Transform 52

Transform User-Generated Entertainment Analytics 52

Duct Tape Marketing

APRIL 5, 2023

The Rise of AI in Advertising written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mike Rhodes In this episode of the Duct Tape Marketing Podcast , I interview Mike Rhodes. AI plays a big role in advertising, particularly in messaging and content creation.

Advertising 93

Advertising Advertisers Copywriting Digital Marketing 93

Sprout Social

JANUARY 30, 2025

Jo Boundy, CMO, Commonwealth Bank Commonwealth Bank CMO Jo Boundy has a background that spans multiple industries, is a repeat South by Southwest Sydney speaker and has firm views on outdated advertising best practices. As Boundy said on social, What if I told you brands are getting advertising all wrong?…We

CMO 95

CMO Gen Z Thought Leadership Entertainment 95

Sprout Social

JUNE 16, 2025

The UK hosts some of the biggest social media marketing conferences in the world. Social media conferences in the United Kingdom Here’s a list of digital marketing and social media conferences happening in 2025. Learn how they’ve maximised the conference’s marketing efforts in this episode of Sprout’s Social Creatures podcast.

Social Media Marketing 58

Social Media Marketing Marketing Marketers Affiliate Marketing 58

Search Engine Land

JANUARY 29, 2024

Google click growth remained steady at 8% year-on-year, while cost-per-click accelerated to 9% during the same period, according to a the Tinuiti Digital Ads Benchmark Report. The increase in Google search ad spend suggests that people are feeling more confident in digital advertising after a rocky start to 2023, when CPS dropped.

Retail 133

Retail Advertising Advertisers Performance Marketing 133

Search Engine Land

FEBRUARY 22, 2024

Marketers have long claimed that Google is pushing automation to gain more advertising control. Commenting on Eccel’s post, Digital Marketing Consultant MD Alamin Munsi said on X : “The PMax box is already way bigger than the other campaign-type boxes and Google Ads is now pushing it further with ‘Recently Used.'”

Advertising 107

Advertising Advertisers Performance Marketing Digital Marketing 107

Martech

MAY 2, 2022

Scheduled to launch in the second half of this year, Peacock Ad Manager will give performance marketers and their agencies access to “full-funnel attribution” ad measurement. Get the daily newsletter digital marketers rely on. What it does. Processing.Please wait. Growing audience.

Advertising 106

Advertising Advertisers Performance Marketing Digital Marketing 106

SmartBrief - Marketing

JANUARY 23, 2024

In today’s digital landscape, connected TV advertising has emerged as a powerful and effective marketing strategy. With its direct-to-consumer approach, precise targeting capabilities and impressive results, CTV advertising offers brands new opportunities to connect with target audiences. billion in 2024.

Shoppers 105

Shoppers Customer loyalty Advertising Advertisers 105

Adobe Experience Cloud Blog

AUGUST 21, 2017

If you’re a marketer spending bazillions on optimizing your advertising spend, but are just directing people to your main website or to convoluted landing pages, you’re essentially hiring Jerry Seinfeld to push people into a restaurant with bad food. Landing page experience : Wait, really? Yes, really.

Thought Leadership 134

Thought Leadership User-Generated Food Advertising 134

Rock Content

MAY 5, 2020

Digital content experiences will come out of the crisis stronger than ever. It’s no doubt that Content Marketing will come stronger out of this crisis. Content Marketing has evolved from being just blog posts and editorial strategies. Performance marketing is going to underperform in the current market conditions.

Manufacturing 124

Manufacturing Food Promotion Education 124

Martech

MAY 26, 2022

Google Ads is reminding advertisers about some changes to its audience targeting and reporting features. These changes, which were shared via email with advertisers, are fairly minor and some have already started rolling out to accounts. Advertisers will be able to reuse audiences across campaigns. Reuse audiences. Why we care.

Advertising 112

Advertising Advertisers Digital Marketing Customer 112

Martech

MARCH 16, 2022

They provide key metrics and insights for brand partnerships outside the advertising ecosphere. Branded content and other out-of-box marketing opportunities offer more ways for brands and publishers to work together, but these efforts need to prove their worth with accurate measurement tools. Processing.Please wait.

Analytics 119

Analytics Advertising Advertisers Digital Marketing 119

Martech

FEBRUARY 3, 2023

Many streamers are also potential B2B prospects, but not many B2B marketers are leveraging CTV for advertising. “We Data-driven marketing has picked up in the last decade because the nature of all those digital channels are enabling you, and empowering you, to have access to the data and to act on it,” said Javidan-Nejad.

Market Research 98

Market Research Whitepaper Marketers Marketing 98

Martech

JUNE 14, 2022

The Interactive Advertising Bureau has released proposed Intrinsic In-Game Measurement guidelines for public discussion. ” Get the daily newsletter digital marketers rely on. In-game advertising is a channel with its own special requirements. What the proposals are intended to do. Processing.Please wait.

Gen Z 109

Gen Z Entertainment Advertising Advertisers 109

Bannerflow

APRIL 16, 2020

Personalisation in display advertising is nothing new – and it’s almost guaranteed to improve your campaign performance. However, how marketers can achieve that perfectly personalised display campaign is something else entirely…. In fact, for 83% of marketers , personalisation is considered one of their biggest challenges.

Advertising 52

Advertising Advertisers Fashion CRM 52

Bannerflow

FEBRUARY 16, 2021

For Spanish telecom operator, Grupo MásMóvil , having display advertising that stands out from the crowd is essential when acquiring new customers. And in an overcrowded and competitive market getting creative ad production right is part of the solution. How does display advertising help your business to acquire new customers?

Product 87

Product Customer Transform Advertising 87

Calvyn Lee Blog

JANUARY 15, 2024

The digital advertising landscape is undergoing major changes that will impact how brands connect with their most valued customers. With Chrome announcing plans to deprecate third-party cookies by 2024, marketers need strategies to maintain effective re-engagement campaigns in this new environment.

Customer 130

Customer Advertising Advertisers Customer Journey 130