Marketing Insider Group

MARCH 25, 2025

Advertisements that once dominated feeds now compete with user-generated content, personal recommendations, and influencer endorsements. Influencer marketing closes the gap between businesses and consumers by using authentic voices to promote products and services. Successful campaigns focus on storytelling over direct promotion.

Influencer Marketing

Search Engine Land

JULY 23, 2024

Video content : Producing videos to educate, entertain or inform your audience. Platform management: Promoting your brand on platforms like Facebook , X, Instagram, LinkedIn , Pinterest and others. Paid social advertising: Running targeted ads. Lead generation: Targeted advertising leading to new leads. Google Ads).

Digital Marketing

Hootsuite

FEBRUARY 27, 2025

users tend to be well-educated While some platforms, like BeReal and TikTok, have fairly low levels of education among their user base, YouTube users tend to be relatively well-educated. Heres how to increase your YouTube subscribers and promote your YouTube channel. Source: Statista 10. YouTube U.S. billion in Q4.

Gen Z

Martech

AUGUST 19, 2024

1:many ABM strategy The 1:many strategy automates the targeting process across a broader set of accounts (100s or even 1,000s of accounts), leveraging data and technology to deliver customized advertisements to numerous decision-makers in real time. Are you getting the most from your stack?

Key Performance Indicator

Hubspot Marketing

JUNE 30, 2025

So I like to think of job descriptions as being a powerful tool for advertising your company. Start with the must-haves like core skills, the level of seniority, education, and areas of previous experience a candidate would need to have to be successful in the role. X chats, LinkedIn discussions, etc.). the list goes on.

Management

Buffer Marketing

NOVEMBER 4, 2024

More than  200 million businesses  (mostly small businesses) use Facebook tools, and  more than seven million advertisers  actively promote their business on Facebook, which makes it a pretty safe bet if you want to have a presence on social media.  Be aware, though, most subreddits do not allow self-promotion.

Branding

Sprout Social

JUNE 11, 2025

The brand tapped influencer Peyton Black to host the LIVE Shopping event with their education lead, Alex Mahorn. Together, this duo successfully promoted the brand’s holiday campaign, while also showcasing the $4.95 By blending education and entertainment, B&BW exceeded its objectives. Enter TikTok LIVE Shopping.

Branding

Sprout Social

JUNE 26, 2025

Australian Association of National Advertisers (AANA) The AANA is responsible for developing a strict Code of Ethics that Australian advertisers, including influencers, must follow. It aims to ensure that all advertisements and marketing communications are legal, truthful and respectful of human dignity.

Influencer Marketing

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. Social media marketing is the practice of using social media platforms and tools to promote your business and connect with your audience. What is social media marketing? Psst: Need help getting started?

Social Media Marketing

Backlinko

JANUARY 6, 2025

It focused on honest education about acne treatment. Educational content? According to Semrushs Advertising Research tool , Lumens is attracting over 27k monthly users from ads. First, their discovery set promotion seemed like a slam dunk: sell fragrance samples for $1 plus shipping. What change are you trying to create?

eCommerce

Buffer Marketing

JULY 22, 2024

Paid advertising on social media is an immediate way to boost the reach of your content — particularly when it comes to a power platform like Facebook.   So, when it comes to social media strategy , understanding how to advertise on Facebook is a must. What are the benefits of advertising on Facebook?

Advertising

Hubspot Marketing

NOVEMBER 15, 2024

Inform and educate potential customers. Those potential marketing channels cover any place that could influence a customer’s brand perception, including: Traditional marketing like TV, radio, out-of-home advertising. Direct sales conversations and promotions. Entice customers to renew and upgrade. Central to these needs?

CMO

Vertical Response

JULY 7, 2024

Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. For businesses, it’s a goldmine of opportunities, offering essential tools for customer service, advertising, and community engagement. With over 2.5

Gen Z

Hubspot Marketing

JANUARY 8, 2025

S ocial commerce, sponsored content, and advertising: This includes managing in-platform product sales and promotion, working with influencers or creators , and running paid ad campaigns. And if you need help planning your ad strategy, this kit is great for that.)

Social Media Marketing

Hubspot Marketing

MARCH 26, 2025

In TikToks early days of mostly dance challenges and lip-syncing exchanges, Shola West , a Gen Z career advocate, speaker and educator, spotted a gap. They also promote a stronger sense of belonging and relatability. Dont be afraid to self-promote. Why is social media entrepreneurship so popular? Be adaptable.

Gen Z

SmartBrief - Marketing

AUGUST 13, 2024

As the world of marketing and advertising continues to evolve and trends come and go, staying informed is key to remaining competitive. Designed for marketers and advertisers who want to stay ahead of trends and industry developments, these newsletters deliver the news and insights you need from industry leaders straight to your inbox.

Market Trends

Martech

MAY 1, 2025

YouTube has long been a go-to advertising platform for B2C marketers, but it’s often still a question mark for B2B brands. ” or “What’s the best way to approach video advertising for a B2B audience?” Do we have to advertise with video? But that’s starting to change. Where should we start?

Gen Z

Hubspot Marketing

JANUARY 22, 2025

The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content. Also, unlike many other channels were discussing here, email doesnt have a paid option, though some ads are designed to look like email, such as Gmail Sponsored Promotions.

Gen Z

Vertical Response

AUGUST 5, 2024

This can involve various methods such as: advertising subscriptions affiliate marketing community support The core of content monetization lies in producing and distributing content to create content in a way that generates revenue. The primary payers for content are audiences, brands, and advertisers. What is Content Monetization?

Affiliate Marketing

Martech

OCTOBER 18, 2024

Sponsored Content: Promote organic posts to a wider audience. Thought Leader Ads : A post from an employee or industry expert is marked “Promoted by [company]” and distributed to a targeted audience. Live Event Ads : There are two different types of ads specifically designed to promote live events on a company page.

User-Generated

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. Facebook marketing is promoting your company or brand on the Facebook platform. Check out our step-by-step guide to Facebook advertising. What is Facebook marketing?

Gen Z

Sprout Social

JANUARY 22, 2025

Likewise, being active on the platform helps you stay informed and keep a pulse on opportunities to educate your target audience. Sharing these sorts of insights serves to both educate and entertain your audience while also building your credibility. Note how Klaviyo tags brands in their post promoting customer case studies.

Marketing Strategy

Hubspot Marketing

MAY 7, 2025

This free template allows you to sort your social media content in a spreadsheet that's designed to help you track the day, time, and social media channel on which everything you create is being promoted. This helpful resource will specifically dive into advertising tips and strategies. Provide value.

Social Media Marketing

Sprout Social

APRIL 29, 2025

From educating people on your products and services to sharing quick thought leadership takes, nows the time to lean in and start experimenting. More than any other type of content, consumers want educational product information on LinkedIn, according to The 2024 Social Media Content Strategy Report. The good news?

Thought Leadership

Hubspot Marketing

NOVEMBER 14, 2024

I’m lucky if I open maybe ten percent of them — including anything promotional. Manufacturing giant Procter & Gamble wanted to separate advertising activities based on who got paid for them. Traditional” advertising costs (aka, TV, radio, OOH) payable to ad agencies made it above the line on the company’s draft budget.

Direct Mail

Martech

JANUARY 21, 2025

Honey also gave retailers control over which coupons users saw, promoting less attractive discounts and steering consumers away from better deals. Start by asking yourself: Are users the primary focus or does the platform prioritize advertisers and partners? Look at its business-facing promotions.

Retail

Search Engine Land

SEPTEMBER 17, 2024

Education : Inform your audience about your products, services or industry. YouTube : Long-form and short-form content perfect for education. The video includes visual and audio “show and tell” instructions which makes the video engaging and educational. Dig deeper: How advertisers can capitalize on vertical video

Key Performance Indicator

Sprout Social

APRIL 28, 2025

Because of this, they’re invested in authentic discussions and are skeptical of promotional language and overt marketing. million members (share financial guidance) Marketing and advertising industries r/marketing: 1.8 million members (share financial guidance) Marketing and advertising industries r/marketing: 1.8

Branding

Sprout Social

NOVEMBER 26, 2024

By revealing brand connections upfront, consumers can make more educated choices, and influencers and brands can maintain credibility with their audiences. For example, in 2020, a tea company agreed to pay a $1 million settlement after the FTC found it had misled consumers by not disclosing payments to influencers promoting its products.

Gen Z

Sprout Social

DECEMBER 12, 2024

Surreal Cereal: The unusual LinkedIn darling Surreal Cereal, the high protein, low sugar cereal, uses LinkedIn to draw attention to its latest product launches, brand partnerships, out-of-home advertising campaigns and to comment on the oddities of office culture. The play: NPS packages educational content in a humorous, entertaining way.

Gen Z

Hubspot Marketing

MARCH 3, 2025

They struggled to get started, so we built educational content and onboarding flows designed to guide them. Compared to other industries, B2B SaaS relies heavily on digital touchpoints to attract, educate, and convert customers across a longer buying process. For example, Slack promotes growth through team invites.

Customer Acquisition

Search Engine Land

AUGUST 30, 2024

If demand is relatively low, you’re not running aggressive promotions and direct response is relatively soft, it’s a particularly good time to test up in the funnel. For B2B, the end of the quarter and the need to hit quota can leave room for limited-time promotions to test with your users.

Retail

Hubspot Marketing

FEBRUARY 25, 2025

In 1898, advertising pioneer Elias St. Middle of the Funnel (Consideration Stage) At the middle of the funnel (MOFU), leads are evaluating different vendors, comparing solutions, and seeking educational content. If it feels like the B2B marketing funnel concept has been around forever, youre not far off. Will these strategies work?

Transform

Hubspot Marketing

JULY 22, 2024

Here's an example: if you found that one of your competitors employs stronger social media marketing strategies , you might add "We'll post 3 times per week on our social media profiles" under "Promotion." For example, your tactics might include social media advertising. Execution : This third phase is all about your project launch.

Marketing Plan

Buffer Marketing

FEBRUARY 12, 2025

They often create educational LinkedIn content and relatable memes that prove how well they understand their potential customers. TallyForms does this best — regularly highlighting and promoting their new features & templates using social content. For example, BetterUp often promotes its live webinars using LinkedIn.

Social Media Marketing

Hubspot Marketing

APRIL 8, 2025

Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. Even though most of my focus here has been on engagement, since Reddit does allow ads, I also wanted to get a sense of how Reddit users feel about advertising content. Obvious or over-the-top self-promotion.

Gen Z

Sachs Marketing Group

JANUARY 13, 2025

Whether its a social media ad promoting a sale or a follow-up email reminding customers of an abandoned cart, consistency builds familiarity and reinforces the brands credibility. Pay-Per-Click (PPC) Advertising PPC provides instant visibility and measurable results by placing ads on search engines and social media platforms.

Digital Marketing