SmartBrief - Marketing

JUNE 2, 2025

Beyond organic SEO Organic SEO will always be vital. Its a foundational part of marketing (until websites get replaced). However, AI has generated a new type of SEO to be aware of: AI-generated summaries for search queries. You need to provide deeper content still following SEO best practices (i.e.,

Gen Z 112

Gen Z Market Trends Affiliate Marketing Marketing 112

Martech

AUGUST 22, 2024

GoDaddy’s Digital Marketing is an all-in-one product for managing marketing efforts. It includes tools for SEO, social media , and email marketing , along with a unified inbox for customer message management. The product can be integrated into new and existing websites, regardless of hosting provider.

User-Generated 122

User-Generated Management SEO Advertisers 122

Buffer Marketing

JANUARY 7, 2025

Hubspot: Generate and optimize B2B emails Source: Hubspot Looking to improve your B2B email performance? Hubspot 's AI helps you create and optimize email marketing campaigns that convert better. Paid advertising AI tools Managing paid ads is a game of constant testing and tweaking. Pricing: Not listed.

Price 119

Price Thought Leadership Transform User-Generated 119

Search Engine Land

JULY 23, 2024

Hence, SEO and PPC are the two most crucial aspects of digital marketing. However, in the current market scenario, as competition increases and organic search algorithms incorporate AI, ranking well and achieving a strong search presence has become more challenging than ever. What does search engine optimization (SEO) include?

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

SmartBrief - Marketing

NOVEMBER 13, 2024

Apart from social media efforts and paid advertisement, organic traffic is your best bet. Backlinks from trustworthy websites build up your SEO and improve your website ranking. These links are bad for user experience and SEO, so most editors and webmasters would like to get rid of them. Here’s where B2B link building comes in.

SEO 117

SEO Promotion Branding Advertisers 117

Search Engine Land

SEPTEMBER 6, 2024

Brand visibility measures how well a brand is known and how often potential customers encounter it across various channels, such as search engines, social media, advertising, public relations or word-of-mouth. Integrating SEO with other digital marketing efforts amplifies your results in the SERPs.

Branding 104

Branding Customer loyalty SEO PR 104

Marketing Insider Group

MAY 6, 2025

B2B SaaS SEO Your brilliant insights won’t matter if no one can find them. SEO is the only strategy whose results compound over time. Not advertising, not email marketing, but social media maybe a little. But SEO is what keeps your brand discoverable at scale. How do you do it?

Marketing Strategy 95

Marketing Strategy Whitepaper Thought Leadership SEO 95

Neil Patel

AUGUST 31, 2021

SEO can be a brilliant strategy to increase your website traffic but it isn’t always enough. Imagine you rely on SEO for all your traffic. In this post, we’re going to look at effective strategies to grow your website traffic without SEO so you’re never left stranded by algorithm changes again. Content Marketing.

SEO 145

SEO User-Generated Social Media Marketing Transform 145

Backlinko

OCTOBER 23, 2024

And an email marketing campaign offering exclusive deals. Further reading: SEO Strategy: How to Create an Effective Plan 2. Knowing this will inform everything from the language you use to your local SEO strategy. Content formats include: Blog posts : Great for in-depth information and SEO.

Marketing Strategy 114

Marketing Strategy Content Marketing eBook Marketing 114

Backlinko

MARCH 3, 2025

Unlike paid advertising or social media, organic traffic attracts visitors with clear intent. At Backlinko, organic traffic brings us over 571K monthly visitorseach one specifically interested in SEO and digital marketing. Visitors might come from social media, email newsletters, or by typing your URL directly.

SEO 106

SEO User-Generated Analytics Finance 106

Sachs Marketing Group

MARCH 4, 2025

A well-structured digital spring cleaning helps businesses optimize their online presence, improve efficiency, and align marketing strategies with evolving industry trends. If your website, advertising campaigns, and content strategies have been running on autopilot, it is time to review, refine, and reinvigorate them.

Digital Marketing 84

Digital Marketing Marketing Marketers Promotion 84

Buffer Marketing

OCTOBER 2, 2024

month Understand your competition’s subscriber growth, most popular videos, and views per hour Has a Chrome extension for easy and convenient competitor analysis Export competitors’ keywords in a few clicks TubeBuddy Tubular Competitors App Deep competitor analysis across marketing channels Free plan not available.

Price 116

Price Key Performance Indicator SEO Analytics 116

Search Engine Land

JULY 25, 2024

SEO , Google Ads , LinkedIn sponsored content ) you can leverage using leading research and estimation tools to uncover opportunities to reach our target audiences. You don’t want gaps and want to make sure that our systems account for the full cost of digital marketing. You’ll evaluate all potential channels and networks (e.g.,

Digital Marketing 110

Digital Marketing Marketing Plan Transform Marketing 110

Jeff Bullas

FEBRUARY 21, 2023

On-page SEO Make sure your blog posts are optimized for search engines. Off-page SEO Off-page SEO is all about building backlinks to your website. Here are some of the best ways to get the word out: Email marketing Email marketing is still one of the best ways of promoting your blog.

Promotion 312

Promotion Analytics SEO Influencer Marketing 312

Neil Patel

MARCH 16, 2021

Email marketing isn’t as trendy as it used to be, but it remains a consistent source of leads and eventual customers for many marketing agencies and businesses. Successful email campaigns rely on robust email marketing lists. In-Email Social Sharing Options. Host A Giveaway.

Email Marketing 139

Email Marketing Whitepaper Marketing Marketers 139

Buffer Marketing

OCTOBER 28, 2024

Think of this as your cheat sheet for building a powerful marketing tech stack on a budget. Email and SMS marketing can help you nurture leads, maintain existing customer relationships, and drive conversions through personalized, direct communication. The good stuff: It has a user-friendly email campaign builder. . "I

Digital Marketing 105

Digital Marketing Price User-Generated Affiliate Marketing 105

Backlinko

JANUARY 6, 2025

Read more: SEO vs. SEM: Whats the Difference? According to Semrushs Advertising Research tool , Lumens is attracting over 27k monthly users from ads. Further reading: Google Ads Competitor Analysis: A How-to Guide (+ Top Tools) Build Your SEO Foundations Paid search delivers immediate results. increase in Add to Cart.

eCommerce 109

eCommerce Shipping Logistics Transform 109

Marketing Insider Group

MAY 20, 2025

To accomplish this, avoid trying every new marketing trend and put more effort into the strategies you already know drive results. For instance, nurturing leads through email and expanding profitable advertising campaigns is a better use of resources than trying to go viral on TikTok when you dont have a following.

Energy 77

Energy Marketing Marketers SEO 77

Search Engine Land

SEPTEMBER 11, 2023

While SEO can be highly effective, it’s not a one-size-fits-all solution for all businesses. SEO might not be the immediate answer to your digital marketing needs. Here’s why SEO may not be the best fit for a business, with alternatives and insights into when it may be a more valuable investment.

SEO 139

SEO User-Generated Energy Promotion 139

AWeber

FEBRUARY 8, 2023

When it comes to making money online, the most powerful tool in your arsenal isn’t social media or SEO or paid search ads. It’s email. Email marketing has the highest conversion rates of any marketing channel. Then follow these 10 proven ways to make money with email marketing.

Email Marketing 111

Email Marketing eBook Marketing Marketers 111

Martech

DECEMBER 9, 2024

AI-driven capabilities: Expanding whats possible AI has been embedded in martech for decades in email, search and web analytics tools. It drives most personalization, scoring and segmentation features of marketing automation, email marketing, CRM, social media and SEO systems.

CRM 120

CRM Analytics Product SEO 120

Hubspot Marketing

FEBRUARY 17, 2025

I co-founded an SEO and PPC agency with Leigh Buttrey, and we are dedicated to multi-channel marketing. She runs PPC, I run SEO, and we both know our work impacts the other. We also work closely with internal teams who have many other channels within their marketing media kit.

Transform 101

Transform Customer Acquisition SEO Retail 101

Hubspot Marketing

JANUARY 22, 2025

Search Engine Optimization (SEO) SEO, or organic search engine marketing, is when you optimize content on your website or other online presence to be found by your target audience through search engines. Unsure about your SEO strength? In fact, email marketing, in general, is.

Gen Z 116

Gen Z Social Media Marketing User-Generated Inbound Marketing 116

Search Engine Land

SEPTEMBER 6, 2023

Here’s how embracing topic clusters can elevate your SEO efforts and meet your audience’s needs more effectively. Dig deeper: An SEO guide to understanding E-E-A-T Understanding topic clusters for SEO Topic clusters offer a strategic way to organize and structure your content, providing valuable information to your target audience.

SEO 133

SEO Digital Marketing Health Social Media Marketing 133

Search Engine Land

FEBRUARY 8, 2024

There is too much misinformation about how SEO works. You’ll learn exactly why and how SEO supports brand growth, sales, and leads. How brands grow Marketing research has made it clear how brands grow. Marketing leaders widely accept these terms and have been for around ten years now. But where does SEO fall into this?

SEO 122

SEO Branding Shoppers Advertisers 122

illumin

JANUARY 2, 2025

Martech(Marketing Technology) and Adtech(Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. Adtech is the use of technology to automate and optimize the buying, selling, and delivery of digital advertising. What is Adtech?

CRM 59

CRM Law Advertisers Advertising 59

Sachs Marketing Group

SEPTEMBER 21, 2022

Email marketing is more effective than ever before, but it requires a lot of time and attention. As email marketing becomes more and more popular, it’s important to understand the benefits that come with using this type of marketing. The Main Benefits of Email Marketing. And the craziest part?

Email Marketing 104

Email Marketing Gen Z Millennials User-Generated 104

Hubspot Marketing

APRIL 23, 2025

In other words, how much would you have to spend on advertising to get the same level of attention? link] Actually, Costco doesnt spend on advertising. Next, she amplified it through LinkedIn thought leadership posts, nurtured it via email marketing and integrated it into sales enablement materials. billion in 2024.

PR 102

PR User-Generated Transform Thought Leadership 102

Marketing Insider Group

JULY 29, 2024

Nonprofits are investing more time and resources into digital marketing avenues than ever before. According to the 2024 M+R Benchmarks report , nonprofits invested 13% more in digital advertising in 2023 than in 2022. Digital marketing connects nonprofits to new audiences and strengthens their relationships with existing supporters.

Digital Marketing 73

Digital Marketing CRM Marketing Marketers 73

Martech

JANUARY 16, 2025

Autopilot AI, an all-in-one tool that allows advertisers to manage omnichannel campaigns efficiently. It offers tools for managing projects, generating content in bulk, integrating with WordPress and optimizing SEO. Stella , an AI marketing platform, launched with features to automate social media marketing and customer engagement.

Non-Profit 117

Non-Profit Direct Mail eCommerce User-Generated 117

Martech

MAY 20, 2025

Methodology The report surveyed nearly 1,900 marketing and business leaders in core digital marketing areas like content marketing, social media marketing, email marketing, analytics, advertising and SEO. Email: Business email address Sign me up! The full report can be found here.

PR 87

PR Marketing Marketers Social Media Marketing 87

Buffer Marketing

NOVEMBER 7, 2024

Social media platforms Marketing 4.1. Advertising 4.4. Content Marketing 4.6. Just type in the URL, and you’ll be able to see what technology the website runs on, along with any third-party scripts and plugins it uses, everything from analytics systems, email marketing services, to A/B testing tools, and CRMs.

Customer Acquisition 122

Customer Acquisition Price Non-Profit SEO 122

Hubspot Marketing

OCTOBER 18, 2023

Well, that’s all a part of SEO. If you want to understand why your site ranks (or doesn’t) in search, you’ll need to run an SEO report. Table of Contents What is an SEO report? SEO Report Template How to Create an SEO Report SEO Report Best Practices What is an SEO report?

SEO 118

SEO Advertisers Advertising User-Generated 118

Backlinko

JUNE 25, 2024

B2B SEO has become an important element of a successful marketing strategy, helping B2B businesses improve their online visibility and credibility. In this post, you’ll find 10 up-to-date B2B SEO statistics for 2024. Content marketing and organic social media remain a priority for B2B businesses. Let’s dive right in!

SEO 81

SEO Telemarketing Direct Mail Marketing Mix 81

Hubspot Marketing

DECEMBER 4, 2024

B2B newsletters serve a very different purpose from email marketing or email promotions. Think of the latter like more traditional marketing, where you’re alerting existing customers to sales or other events and trying to get readers to click out of the email. These are not absolutes.

Education 95

Education Logistics Advertisers Advertising 95

Hubspot Marketing

NOVEMBER 6, 2024

Email Marketing Lead Generation 13. For busy marketers, this type of offer can prove to be incredibly valuable. Compiling those best practices into a list is incredibly useful to a marketer looking to get started in a particular arena. SEO Lead Generation 19. Leverage the SEO power of customer reviews.

User-Generated 81

User-Generated Marketing Marketers Advertisers 81

Customers.ai

NOVEMBER 18, 2024

From email marketing to customer reviews to SEO, the possibilities are almost endless. Integration Capabilities Your marketing apps need to play nicely with the tools you’re already using. Shopify’s App Store is packed with options. In fact, there are over 8,000 apps available! Abandoned Cart Recovery 1.

eCommerce 75

eCommerce User-Generated Customer loyalty Transform 75