Martech

JANUARY 11, 2023

With digital advertising’s growth powering everything from connected TV platforms, retail media and outdoor advertising, the carbon cost of online advertising has become impossible to ignore. . The shooting process (including sets and energy costs). Breaking down the carbon cost of an advertising campaign.

Advertising 129

Advertising Advertisers Energy Transform 129

Hubspot Marketing

APRIL 4, 2025

Over the last year, Ive seen AI tools like Claude and ChatGPT transform from cool tech novelties into total game-changers. When people see AI as just a fun novelty, theyre unlikely to invest their time and energy into implementation. Perhaps a product was advertised as a high-powered solution but ended up offering little to the team.

Transform 107

Transform Education Energy Communications 107

Lynton Web

MAY 8, 2025

Here are some ideas that you can post across various channels: Facebook: Community building, event promotion, and targeted advertising to specific demographics within your service area. Content Marketing Strategy Content marketing transforms your recreation center from just a facility into a trusted community resource and wellness hub.

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52

Trade Press Services Newsletter

FEBRUARY 1, 2024

Rather than being mediocre at 10 marketing campaigns, consider investing your time and energy into excelling at one or two. Identify new skills like video editing, paid advertising, search engine optimization or graphic design that could enhance your marketing campaigns. Narrow your focus. Develop a new skill.

Transform 235

Transform Marketers Marketing Energy 235

Duct Tape Marketing

JANUARY 23, 2024

With decades of experience in brand strategy, Bonnie introduces us to her transformative practice discussed in her latest book, Life Brief Method: How to Recenter Goals and Values in Your Life for Bettering Your Workplace. Uncover the power of daily micro movements in challenging limiting beliefs that lead to meaningful transformations.

Transform 92

Transform Place Energy Branding 92

Sprout Social

SEPTEMBER 16, 2024

You can see it in advertising campaigns, with businesses offering discounts on supplies, meals and clothing. The video exudes a welcoming spirit—the kind of energy that makes nervous new students feel at ease on a new campus. Back-to-school season is in the air.

Transform 103

Transform PR Education Energy 103

Duct Tape Marketing

JUNE 6, 2024

How Podcasting Can Transform Your Business: Lessons in Networking and Lead Generation written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Josh Elledge , a U.S. It's time to transform your approach.

Transform 91

Transform PR Affiliate Marketing Fashion 91

Martech

FEBRUARY 21, 2023

The benefits of automation are clear: replace the need to manually manage your digital advertising accounts with fulfilling work, such as strategic planning and forward-thinking conversations. Change management Since automation can dramatically shift your business, it requires energy and buy-in from the top.

Advertisers 101

Advertisers Advertising Transform Energy 101

Doug Garnett

FEBRUARY 21, 2025

While quite productive for the book, I had little energy left for blog posts. When behaviors are reliably cyclical frequency methods like Fourier transformations can remove explicit consideration of time. For this reason, I write about doing business because it is active full of potential for robust and vital energy.

Energy 59

Energy Transform Product Shoppers 59

Backlinko

MARCH 25, 2025

Whether you’re launching your first blog or your fifth, these insights will help you make smarter decisions about where to invest your time and energy. They use display advertising and sell multiple machine learning ebooks and tutorials. Check out our methodology below, or skip right to the “top blog niches of 2025.

Real Estate 102

Real Estate Health Affiliate Marketing Non-Profit 102

Martech

DECEMBER 10, 2021

That comment sums up an encounter with Brandon Rochon, someone who overflows with energy, optimism, humor and insights. We were talking about how the generational embrace of a multicultural society aligns with multicultural curation in marketing and advertising. “I don’t do advertising for advertising’s sake.

Advertising 113

Advertising Advertisers Gen Z Energy 113

Martech

OCTOBER 11, 2021

Last year, in the midst of pandemic lockdowns, a good number of advertisers pulled out, straining publisher budgets across many categories, including travel and consumer packaged goods. The kinds of replacements we’ve seen — marketing automation, email delivery — seemed consistent with the pandemic-related digital transformation story.

Transform 125

Transform Energy Marketers Marketing 125

Martech

AUGUST 3, 2021

“We can do programmatic advertising,” said Evangelista, “but we have a large sales force that engages in person-to-person sales.” Vevo Moods is a product for advertisers which allows them to align their creative with appropriate videos. ” To say Vevo has a presence on YouTube is an understatement.

Transform 117

Transform Energy Entertainment Advertising 117

Martech

MAY 31, 2022

If your company engages in advertising campaigns, chances are you have already considered using the services of an agency. With user preferences changing rapidly, you need to constantly rethink your advertising strategy to stay relevant in the advertising scene. The advertising landscape is subject to constant changes.

Transform 104

Transform Energy Advertisers Advertising 104

SmartBrief - Marketing

FEBRUARY 8, 2024

Digital out-of-home advertising has expanded rapidly over the past few years, advancing from traditional billboards to dynamic digital displays that captivate passersby with vibrant, interactive content. Seamless omnichannel integration Integrating DOOH into the broader omnichannel marketing mix is set to redefine advertising strategies.

Transform 115

Transform Energy Advertising Advertisers 115

Hubspot Marketing

AUGUST 3, 2018

For instance, Facebook uses AI to scan photos (as does Google) to match people and information with advertisers. Imagine that technology transforming not only entertainment and competition, but also being leveraged by every industry. Netflix uses this technology to recommend programming and drive its content decisions.

Transform 144

Transform Customer loyalty Energy Entertainment 144

Search Engine Land

FEBRUARY 21, 2023

The benefits of automation are clear: replace the need to manually manage your digital advertising accounts with fulfilling work, such as strategic planning and forward-thinking conversations. Change management Since automation can dramatically shift your business, it requires energy and buy-in from the top.

Advertisers 83

Advertisers Advertising Transform Energy 83

Martech

MAY 10, 2022

At the time, Host Analytics, now Planful, had focused all its energy on one reviews platform, G2. Said Bhagat, “We help brands like Planful use what we call downstream buyer intent data to target their advertising and sales outreach. Again, it’s part of a much bigger, wider transformation that we’ve been on as a business.”.

Transform 98

Transform Customer CMO Energy 98

Buffer Marketing

FEBRUARY 12, 2025

How do you cast a boring-repellent on your B2B social media marketing Before we get into how you can use a Hogwarts spell to transform boring B2B content into interesting, it’s important to note both “boring content” and “high-quality content” are subjective terms.

B2C 82

B2C Social Media Marketing User-Generated Entertainment 82

Businesses Grow

MARCH 18, 2024

250 million creators = 250 million new media channels Rapid growth of Discord and other private communities Ad-free social media platforms No watercooler moments – no shared experiences due to isolation Spatial computing Immersive and metaverse — headset costs will drop, experiencing products will be transformed Data privacy — 2.6

Gen Z 128

Gen Z Energy Transform Thought Leadership 128

Martech

DECEMBER 13, 2021

Yes, content types like campaigns, advertisements, print collateral and social media posts are relatively consistent in format. Sadly the people aspect of a transformational strategy as it relates to technology purchases fairly often fails. ’ If only that were true. Top Tip 1: Make it all about the people.

Management 120

Management Transform Energy Communications 120

Martech

AUGUST 18, 2021

To my friend, I imparted the wisdom I’ve acquired over the years from covering marketing technology and digital transformation. Publishers and advertisers alike are looking ahead to third-party cookie deprecation with some concern. Gerhardt brings positive energy to the marketing technology space and has always been worth listening to.

Transform 127

Transform CMO Marketers Marketing 127

SocialPilot

MARCH 9, 2025

Their Instagram and YouTube are filled with high-energy, cinematic property walkthroughs featuring compelling storytelling rather than just listing details. The Reason Why This Strategy Will Help: People trust real experiences over fake advertisements. How to Utilize Advertising Campaigns?

Real Estate 42

Real Estate Social Media Marketing Marketing Strategy Transform 42

Martech

JULY 3, 2023

” Brands were working on transformative GTM efforts pre-pandemic. When a brand is complacent about marketing, the energy needed to engage customers diminishes. But as brands sped up digital transformation, many advisors and evangelists suggested boiling the ocean on customer engagement.

Transform 110

Transform Marketers Marketing Fashion 110

Martech

MAY 14, 2024

Smart tools for visual content creation Over the last year, industry-standard creative tools like Adobe, Canva and Figma have quickly integrated AI features to take on the more tedious, time-consuming tasks involved in production, allowing marketers to focus their creative energy where it’s needed most.

Transform 119

Transform User-Generated Energy Promotion 119

Marketing Insider Group

JANUARY 11, 2021

Regardless of the formats, we still get to hear from top dogs in marketing, advertising, and creative fields. The world’s largest digital marketing, media, and advertising conference and exhibition series!”. You can absorb new information and have enough energy left over to take care of responsibilities at work or home.

Digital Marketing 29

Digital Marketing Transform Logistics Marketers 29

Hubspot Marketing

JUNE 24, 2022

See firsthand how HubSpot can transform your nonprofit organization. Your nonprofit marketing plan exists to transform your organization's mission and big-picture objectives into strategic, actionable goals. Marketing encompasses much more than an advertisement, blog post, or event. Here's how else nonprofit marketing can help.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

Adobe Experience Cloud Blog

MAY 10, 2018

Point being: There are a number of energy drinks, personal care lines, department stores, and airlines available, but each of the above brands discovered ways to become more relevant in customers’ lives—and they did so in different ways. Instead, they should pursue long-term, transformational brand-inspired growth.

Branding 134

Branding Transform Thought Leadership Energy 134

Buffer Marketing

JUNE 9, 2022

My video creator platform, Sightworthy , took up all of my energy as we went through an accelerator, considered fundraising and ultimately decided to bootstrap, and grew to a profitable company working on marketing projects with the likes of Nike, Morgan Stanley, GSK, and Madewell. Obviously, they were both based around video content.

Energy 98

Energy Finance Transform Advertising 98

Bannerflow

FEBRUARY 16, 2021

For Spanish telecom operator, Grupo MásMóvil , having display advertising that stands out from the crowd is essential when acquiring new customers. We spoke to Performance Marketing Manager at Grupo MásMóvil Daniel Domingo about how his team creates and manages display advertising.

Product 87

Product Customer Transform Advertising 87

Set Up

MARCH 19, 2024

Farrow: It took me a while to get into marketing, which is funny since my mother had a career in marketing and advertising. I started as an Energy Trader and wanted something more interactive, so I went into sales where I learned the power of the marketing materials. I went from Energy Trader to Sales Representative.

Transform 105

Transform PR Marketers Marketing 105

Hubspot Marketing

AUGUST 21, 2018

On a yearly, quarterly, and even monthly basis, new trends and techniques pop up and transform the way we attract, connect with, and market to our audiences. This just involves more time and energy, right? Native Advertising. But keeping up with the changes isn’t quite enough. Why Follow Marketing Trends? Yes, but it’s worth it.

Market Trends 145

Market Trends Marketers Marketing Advertising 145

Digital Marketer

MARCH 25, 2024

We feel a pit in our stomach or a slight racing of the heart when our competitors’ ads or organic content seem to be taking over social media and the internet: Google Ads, YouTube, TikTok, newsletters, LinkedIn, programmatic… And don’t forget traditional advertising. EXAMPLE: Returning to the waterproofing company our team supported.

Transform 85

Transform Key Performance Indicator Direct Mail CMO 85

Hubspot Marketing

AUGUST 16, 2017

We don't mean to offend you -- this is just an example of a great slogan that also bears the truth of the power of succinctness in advertising. Companies have slogans for the same reason they have logos: advertising. A brief, catchy few words can go a long way in advertisements, videos, posters, business cards, swag, and other places.

Branding 145

Branding Food Automobile Advertising 145

Martech

JUNE 22, 2023

Our understanding of customer relations has undergone a remarkable transformation in recent years. According to Forrester’s July 2022 Consumer Energy Index And Retail Pulse Survey, the majority of online adults in the U.S. (64%), 64%), the U.K. (59%) How to deal with it? Again, the answer lies in customer loyalty.

Gen Z 107

Gen Z Customer loyalty Transform Shoppers 107

The CMO Survey

FEBRUARY 21, 2020

Across industry sectors, we see that corporate adoption rates are highest in transportation, technology, and education and lowest in manufacturing, mining, and energy. Content personalization, on the other hand, is the focus of the other sectors. The Top Marketing Use Cases for AI Right Now. Take AI baby steps.

CMO 130

CMO B2C Marketers Marketing 130

SmartBrief - Marketing

MAY 15, 2025

Presence, personality and performance in out of home advertising “I still get excited about being on a billboard, said Charlie Day, Its Always Sunny in Philadelphia star and founder of Four Walls Whiskey. Unknown unknowns speaks to the vast potential for the OOH advertising market.

Transform 54

Transform Energy Health Advertising 54