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When $.99 pricing works best

Ariyh

. 📝 Intro It’s time for your annual sale and you’re discounting your prices. 99 pricing ( because you read that in Ariyh’s Pricing & Promotions Playbook , and know all about the latest pricing science 😉). 99 pricing (e.g. So you put that $400 TV on sale for only $299.

Price 62
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How Shein and Temu threw a bomb at eCommerce conventions

Businesses Grow

Shein has been around longer, but since the pandemic, it has become the number one fashion retailer in the world. Both companies are leveraging a massively large selection and unbelievably low prices — taking advantage of the low-cost (and controversial) Chinese supply chain. It’s the second-most downloaded retail app.

eCommerce 113
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What is Digital Advertising?

Sachs Marketing Group

Digital advertising is an umbrella term for promoting products and services on the Internet. Some of these categories and campaigns feed into each other, but for the most part, we’re here to talk about the simplest and quickest way to get the word out on your product or service: paid digital advertising.

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Stats: How fashion ecommerce has changed since Covid-19

Econsultancy

The Covid-19 pandemic has been a difficult time for fashion retailers as a whole – in 2020, UK clothes sales fell by a whopping 25%. This roundup includes studies and financial results that show how fashion ecommerce is evolving, including cross-border sales, fast fashion growth, and how inventory sizes have changed.

Fashion 52
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6 tips for better PPC ad copy

Search Engine Land

Here are six things advertisers can do in 2024 to write more effective ad copy for their Search campaigns. For example, say you’re promoting a very advanced piece of machinery. The example below is for Club L London, an online fashion store that produces garments designed for young women.

Price 119
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How to Promote Your Business on Instagram

Sachs Marketing Group

You can promote your business on Instagram by using a variety of methods such as creating engaging content, using Instagram Ads, partnering with influencers, utilizing Instagram Stories and Shopping, hosting contests, leveraging relevant hashtags, and interacting with your audience. Here’s how to promote your business on Instagram.

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The 17 Best Affiliate Marketing Programs For Beginners

Jeff Bullas

It is a process where you promote someone else’s product or service and earn a commission when someone decides to purchase by clicking on your link. The affiliate partner then rewards a payout for a specific result to the retailer or advertiser, typically a sale. What is an affiliate marketing program?