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Targeted Advertising: A Simple Guide to Reaching Your Customers

Hubspot Marketing

Let's face it: There's quite a bit of negative sentiment around targeted advertising. It’s not unwarranted — consumers often complain that collecting information from their individual browsing behaviors, such as page visits and searches, to optimally select which advertisements they see, is invasive and, some might even say, “creepy.”.

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21 Examples of Successful Co-Branding Partnerships (And Why They're So Effective)

Hubspot Marketing

In fact, these brands still create new co-branded products to this day. Co-branding can be an effective way to build business, boost awareness, and break into new markets, and for a partnership to truly work, it has to be a win-win for all players in the game. Enter West Elm, a high-end furniture company. Image Source.

Branding 145
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10 Non-Obvious Social Media Trends You Need to Consider Right Now

Businesses Grow

Influence is everything The marketing world is in a state of massive transition. Advertising is less visible in a streaming media world and more expensive than ever. Where are these brand marketing dollars going to go? I recently reported on new research from Ed Keller that points to one answer: Influencers.

Gen Z 128
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The Ultimate Twitch Marketing Guide for Business

Hootsuite

Fast-food chain Wendy’s is a brilliant example of creating a channel and taking up valuable space on Twitch. Not many brands have jumped on the Twitter marketing bandwagon… yet. As a result, the marketing landscape on Twitch is pretty sparse, making for plenty of space to test new marketing strategies and ideas.

Gen Z 103
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Planning Vs. Reality – 5 Typical Ecommerce Positioning Challenges

Digital Marketer

This can happen in a variety of ways and one of the most advertised options is buying lists. Addressing this positioning challenge starts with a review of the current market. If your product is in a new category or you have a specific position you haven’t seen elsewhere, look for similar approaches in other market segments.

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Top Innovative Online Business Ideas for 2024

Vertical Response

To quickly improve brand awareness and credibility, consider partnerships with influencers or targeted paid advertising on social networks and search engines. It’s also necessary to assess the effectiveness of your social media marketing and paid advertisement campaigns for optimization, goal re-assessment, and strategy refinement.

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5 Lessons We Learned from These Famous Rebrands

Hubspot Marketing

The pet store redesigned Petco's homepage, as well as the Petco app, to focus on their new initiatives — including health and wellness resources for pet parents, a "Right Food Finder" tool to help parents identify the healthiest foods for their pets, and an extended range of pet healthcare and insurance offerings.

Health 144