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YouTube advertising: The ultimate guide

Search Engine Land

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Combined with other marketing channels, you can become a strong contender for driving brand awareness and generating leads and sales. Is YouTube a good way to advertise?

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Targeted Advertising: A Simple Guide to Reaching Your Customers

Hubspot Marketing

Let's face it: There's quite a bit of negative sentiment around targeted advertising. It’s not unwarranted — consumers often complain that collecting information from their individual browsing behaviors, such as page visits and searches, to optimally select which advertisements they see, is invasive and, some might even say, “creepy.”.

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22 Video Marketing & Advertising Campaigns You'll Actually Enjoy Watching

Hubspot Marketing

We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you. The great thing about this platform is that users don’t expect perfect video production. But TikTok users do expect to be entertained. Also, there’s something so satisfying about seeing food made in front of you.

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Find UK Instagram influencers to grow your brand

Sprout Social

With its widespread adoption and engaged user base, the platform offers a unique opportunity to build brand awareness, drive sales and create meaningful connections with customers. These insights pinpoint the influencer archetypes, content pillars and partnership structures generating the best results. million Instagram followers.

Branding 100
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Find UK Instagram influencers to grow your brand

Sprout Social

With its widespread adoption and engaged user base, the platform offers a unique opportunity to build brand awareness, drive sales and create meaningful connections with customers. These insights pinpoint the influencer archetypes, content pillars and partnership structures generating the best results. million Instagram followers.

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21 Examples of Successful Co-Branding Partnerships (And Why They're So Effective)

Hubspot Marketing

But that discrepancy in pricing is exactly why these designers and Target brand decided to partner with one another. Casper and West Elm partnered so shoppers could try out the comfy mattress before purchasing — and so West Elm could advertise its chic bedroom furniture. See what I mean? Image Source. Image Source.

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How Much Do Social Media Ads Cost?

Sachs Marketing Group

Venturing into the realm of social media advertising can evoke questions about the investment required. But what’s the actual price tag for visibility and engagement in the crowded social media space? With a CPM of $10, their campaign could potentially reach 300,000 users. If the campaign’s engaging content captures 0.5%