SmartBrief - Marketing

JUNE 2, 2025

Is your marketing brain spinning? I recently put together a brief talk on five top B2B marketing trends for a SmartBrief B2B webinar , and during the couple of weeks or so I spent pulling the trends together, I had to adjust and/or add notes and nuances to nearly all of them. See Ad Age for details.) What does this mean?

Gen Z 69

Gen Z Market Trends Affiliate Marketing Marketers 69

Search Engine Land

AUGUST 19, 2024

Are you intrigued by the world of video production and creation within advertising and digital media? The evolution of video production and creation for advertisers To create such impactful, fast-moving change, a collection of advancements is needed: Technology needs to move quickly.

Advertisers 102

Advertisers Advertising Gen Z Transform 102

Hootsuite

NOVEMBER 3, 2022

There’s no question about it: Gen Z is built different. But the definition of who qualifies as Gen Z varies depending on who you ask (for example, if you ask me, it’s anyone who has never had to rewind a VHS). Read on to find out how to effectively market to this unique demographic with ever growing buying power.

Gen Z 126

Gen Z Millennials Entertainment Marketers 126

Buffer Marketing

JULY 22, 2024

Organic social media marketing is a long game. Enter: Social media advertising. It’s an arm of social media marketing where you spend money to reach the right audience. Getting started with social media advertising is overwhelming, to say the least. What is social media advertising?

Advertisers 102

Advertisers Advertising Gen Z Social Media Marketing 102

Sprout Social

OCTOBER 10, 2024

As consumer and advertiser preferences shift, so do social media networks. That number climbs even higher for Gen Z. As the leading platform for B2B marketing, it’s also an excellent place to source leads. In fact, recent LinkedIn statistics show that 62% of B2B marketers generate leads through LinkedIn.

Gen Z 125

Gen Z Branding Millennials Entertainment 125

Hubspot Marketing

AUGUST 22, 2022

To be honest, Gen Z can feel like foreign territory to all. Although I'm smack in the middle of the TikTok, middle-part wearing generation, I don't always fully understand the trends we start, stop, or totally cancel. 5 Gen Z Myths, Debunked. 5 Gen Z Myths, Debunked. Even myself, born in 2001.

Gen Z 110

Gen Z Entertainment Retail User-Generated 110

illumin

NOVEMBER 19, 2024

The holiday shopping season is pivotal for retail advertising. Gen Z are hard to please Younger generations are usually a key demographic for retailers. But in 2024 Gen Z is a difficult advertising target. The problem is that loyalty programs aren’t as big a draw for Gen Z customers.

Shoppers 105

Shoppers Gen Z Retail Finance 105

Set Up

SEPTEMBER 3, 2024

For years, Millennials and Gen Z sat at the forefront like a favorite child, piquing the marketing world’s interest. Now, Gen Alpha is the belle of the ball, and marketers need to prepare for what comes next. How do Marketers Advertise to Gen Alpha? So, how should marketers advertise?

Gen Z 59

Gen Z Millennials Entertainment Health 59

SmartBrief - Marketing

SEPTEMBER 18, 2024

In the marketing and advertising sector specifically, a 2024 survey in the UK-based Marketing Week found that, on average, female marketers’ full-time pay was 16% less than that of men working full-time in the sector. Did growing up in this world help you in your advertising career? What do you think?

Gen Z 97

Gen Z Millennials Advertisers Advertising 97

Hootsuite

APRIL 9, 2025

100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. Source: Statista 17.

Gen Z 110

Gen Z Social Media Marketing Millennials User-Generated 110

Vertical Response

JULY 7, 2024

Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. For businesses, it’s a goldmine of opportunities, offering essential tools for customer service, advertising, and community engagement.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Hootsuite

NOVEMBER 28, 2024

Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. What is Pinterest marketing? Affiliate marketing on Pinterest is a revenue-sharing process where Pinners earn a small commission from the clicks or sales they generate for a brand.

Gen Z 119

Gen Z Affiliate Marketing Fashion Social Media Marketing 119

Martech

AUGUST 29, 2023

Gen Z aren’t just tuning into YouTube for the videos – they’re also watching the ads. Brands wishing to connect with Gen Z (people born between 1997 and 2012) may want to consider transitioning their ad spend away from traditional TV and into YouTube for stronger engagement, recall and purchase influence. Why we care.

Gen Z 114

Gen Z Advertisers Advertising Branding 114

illumin

APRIL 16, 2025

Marketing for higher education is no simple feat. In todays ever-evolving landscape, keeping up with trends and staying on top of your advertising game is a constant challenge. Keep these things in consideration when choosing the medium or channel youre advertising. Its not any different for those in the higher education sector.

Education 80

Education Advertisers Advertising Gen Z 80

Martech

NOVEMBER 8, 2024

In B2B marketing, simply sticking to traditional channels may limit your potential. This article discusses strategies to help you better understand your audience, develop a clear and effective media plan and explore some overlooked platforms that can give your B2B marketing a fresh edge. Exploring solutions (consideration).

Gen Z 128

Gen Z CRM Millennials B2C 128

Buffer Marketing

JANUARY 9, 2025

A TikTok ad is an advertisement by a brand or creator appearing on people’s For You page. In this article, we’ll cover all of it so you can advertise on TikTok with confidence. But first… Should you advertise on TikTok? Here, you decide your advertising objective. Enter: TikTok ads. Is it worth it?

Advertisers 106

Advertisers Advertising User-Generated Gen Z 106

Martech

OCTOBER 1, 2024

This is good news for retailers with a solid digital marketing strategy. Shopping by generation. The same percentage (34%) of Gen Z and Baby Boomer shoppers plan to shop online and in-store. The differences between generations lie in the disparities among the other two-thirds. This represents a 8.4% Why we care.

Gen Z 122

Gen Z Shoppers Retail Price 122

Hootsuite

FEBRUARY 27, 2025

Understanding key YouTube stats and figures is the best way to develop a YouTube marketing strategy that works and lasts. 25-34 is the largest age group on YouTube Unlike competing platforms like TikTok, whose user base skews heavily Gen Z , YouTube remains a popular platform for users across generations. 32% of U.S.

Gen Z 102

Gen Z User-Generated Marketing Marketers 102

Martech

JANUARY 22, 2025

Change is the only thing you can rely on in digital marketing. At The MarTech Conference , Ted Svikas, Amplitude’s field CTO, used the story of Ben & Jerry’s partnership with the Asian food delivery giant Foodpanda to demonstrate how RMNs can revolutionize advertising as we know it. The results were remarkable: 1.5x

Gen Z 111

Gen Z Retail Food Millennials 111

Martech

OCTOBER 31, 2024

Ross admits he’s a proponent of direct mail marketing but tells us: “If what shows up in your mailbox is relevant and respectful, then you’re likely to engage with it. It’s not just the older generation either. The mailbox feels pretty empty these days, for the most part, and your email is chock-full.”

Direct Mail 134

Direct Mail Retail Gen Z Logistics 134

Spiralytics

JANUARY 20, 2025

Its about time that traditional advertising evolved. Gone are the days when marketing relied heavily on rigid gender stereotypes: pink for girls, blue for boys, and roles that feel like theyre straight out of the 1950s. Todays consumers, especially Millennials and Gen Z, are looking for more. Why does this matter?

Advertising 52

Advertising Advertisers Gen Z Millennials 52

Hubspot Marketing

NOVEMBER 26, 2024

Either way, it seems like all of our favorite channels are actively competing for gold, which presents quite the range of social media marketing challenges for us. In fact, our latest social trends report shows that they’ve manifested into the biggest challenges social media marketers are facing this year. Is it Instagram?

Social Media Marketing 105

Social Media Marketing Gen Z Marketers Marketing 105

Sprout Social

MAY 14, 2025

The report also found that approximately one in five Australians creates social media content to generate income. Gen Z most actively earns money from social media, with 40% of users in this demographic using it as an income source. However, the data reveals that Gen Z uses Instagram, YouTube and TikTok the most.

Gen Z 63

Gen Z Millennials User-Generated Entertainment 63

Sprout Social

MAY 29, 2025

Arming yourself with clearer benchmarks and industry statistics isnt just helpfulits the key to confidently explaining whats working, defending your social media marketing strategy and making smarter decisions that drive future success. And let’s face itdifferent audiences behave differently (Hey, Gen Z on TikTok!).

Gen Z 69

Gen Z Social Media Marketing Transform Marketers 69

Martech

FEBRUARY 11, 2025

In this article, Ill explore how ChatGPT search a leading generative AI tool reshapes the B2B buying process, share my hands-on findings from a simulated buyer journey and offer actionable strategies for marketers looking to stay ahead. What does this mean for marketers? What is ChatGPT search?

Gen Z 137

Gen Z Transform Millennials User-Generated 137

Martech

JULY 24, 2024

What does this mean for marketers? Open, Gauff was already on the radar as a sports and fashion ambassador for GenZ. (In The data revealed that 42% of Australian consumers prefer brands supporting women’s sports over brands that do not, indicating substantial potential in this market. In the U.S., Bring Paris to U.S.

Gen Z 120

Gen Z Fashion Entertainment Marketers 120

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. What is Facebook marketing?

Gen Z 101

Gen Z User-Generated Marketers Marketing 101

Martech

MAY 1, 2025

YouTube has long been a go-to advertising platform for B2C marketers, but it’s often still a question mark for B2B brands. ” or “What’s the best way to approach video advertising for a B2B audience?” Do we have to advertise with video? But that’s starting to change.

Gen Z 115

Gen Z B2C Transform Millennials 115

illumin

AUGUST 27, 2024

Retailers and advertisers have every reason to look forward to fall 2024 with cautious optimism. With the fall almost upon us, there are several crucial retail trends that advertisers should keep an eye on for their upcoming campaigns. When it comes to sustainability, consumers also have what some marketers are calling “green fatigue.”

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Martech

JULY 28, 2022

This year, mobile gaming is set to surpass a 60% market share of global in-game advertising, according to a new study by marketing intelligence firm IDC and app analytics platform data.ai. This makes mobile gaming advertising 3.2 Read next: PepsiCo’s strategies for marketing via online games and esports.

Gen Z 135

Gen Z Advertising Advertisers Millennials 135

Search Engine Land

AUGUST 29, 2023

Gen Z aren’t just tuning into YouTube for the videos – they’re also watching the ads. Brands wishing to connect with Gen Z (people born between 1997 and 2012) may want to consider transitioning their ad spend away from traditional TV and into YouTube for stronger engagement, recall and purchase influence.

Gen Z 88

Gen Z Advertisers Advertising Search Marketers 88

Hubspot Marketing

JANUARY 31, 2025

Jaguars recent rebrand has people talking, but not in the way most marketers hope for. Marketing legend Mark Ritson called it f ing lunacy, while Rory Sutherland is reserving judgment, saying, Its too early to call. The Tropicana Effect Most marketers can recount a long list of failed rebrands. Delete ordinary. Rory Sutherland?

Gen Z 103

Gen Z Manufacturing Millennials Fashion 103

Hubspot Marketing

OCTOBER 3, 2022

While TikTok is a newer platform, it has made strides in proving itself as a must-have platform for brands, businesses, and creators looking to grow an engaged audience and advertise themselves. TikTok Advertising Stats To Know. Of marketers that buy paid ads on social media, 65% purchase them on TikTok. DataReportal ).

Gen Z 143

Gen Z Advertisers Advertising User-Generated 143

SmartBrief - Marketing

FEBRUARY 6, 2025

Additionally, a report at Statista indicated that 70% of Generation Z respondents were more likely to prefer watching sports through social media platforms. Related : See which of your favorite media outlets are tracking who’s advertising in Super Bowl 2025. Opinions expressed by SmartBrief contributors are their own.

Gen Z 52

Gen Z Promotion Advertisers Advertising 52

Martech

FEBRUARY 21, 2025

Gen Z users lose focus on ads in just 1.3 Dig deeper: How to balance ROAS, brand safety and suitability in social media advertising Issue 2: Youre targeting the wrong people Your ad is live, but the results dont make sense. If it doesnt grab attention in the first few seconds, its gone. ( Sudden spikes can break optimization.

Gen Z 97

Gen Z Advertisers Advertising CRM 97

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing.

Social Media Marketing 112

Social Media Marketing Marketing Strategy Marketers Marketing 112

Hubspot Marketing

JANUARY 22, 2025

Well, the same goes for organic marketing minus the juice part. Organic marketing is all about naturally attracting your audience to your brand or business. But how do you do that especially in a saturated market like 2025? Table of Contents What is organic marketing? Organic marketing, however, pulls people in.

Gen Z 116

Gen Z Social Media Marketing User-Generated Inbound Marketing 116