Sachs Marketing Group
MAY 1, 2024
Mental health professionals must leverage Mental Health Awareness Month in their May marketing strategy. This not only boosts their visibility and combats stigma but also educates the public on crucial mental health issues. Related: The Ultimate Guide to Social Media Marketing for Therapists 2.
Search Engine Land
JANUARY 3, 2024
Regular audits of Google Ads and Microsoft Advertising campaigns are crucial for PPC marketers. ” Default settings you should never use Mackey suggested steering clear of certain default settings that come pre-configured in your Google Ads campaigns, despite the convenience of having them in place. For example: 1.
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Rock Content
OCTOBER 26, 2023
In the past, medical etiquette has always discouraged advertising. Some worried that marketing would be insensitive to the nuances and complexities of health service delivery. Why Health Brands Need Content Marketing Health professionals don’t always see what they do as a business enterprise.
Search Engine Land
APRIL 19, 2023
On Tuesday, Amazon initiated layoffs within its advertising division as part of CEO Andy Jassy’s efforts to control costs. The exact number of layoffs within the advertising unit remains unclear. ” Paul Kotas, Amazon senior vice president of advertising, IMDb and Grand Challenge Layoffs hitting the tech industry hard.
Hootsuite
MARCH 30, 2020
Social networks have become an important health resource, and not just for millenials. Nearly 90% of older adults have used social media to seek and share health information. Social media is a key way to raise public awareness about new, emerging, and annual health concerns. That solid advice comes from Michael Yoder.
Sachs Marketing Group
JANUARY 8, 2024
The advantages of social media advertising stand out significantly over other types of advertising. These platforms enable businesses to connect with their audience more personalized and engagingly, boosting visibility and interaction far beyond what traditional advertising methods typically achieve.
Hubspot Marketing
MAY 27, 2022
Let's face it: There's quite a bit of negative sentiment around targeted advertising. It’s not unwarranted — consumers often complain that collecting information from their individual browsing behaviors, such as page visits and searches, to optimally select which advertisements they see, is invasive and, some might even say, “creepy.”.
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