SmartBrief - Marketing

OCTOBER 30, 2023

Over the past decade, digital marketing, in particular social media marketing, has been noticeably transformed by the rise of the social media influencer. Influencer marketing offers a variety of unique benefits but also presents its fair share of challenges.

Influencer Marketing 52

Influencer Marketing Transform Marketing Marketers 52

Rock Content

MARCH 4, 2024

A great social media marketing strategy is more than simply getting the word out about your brand. But what is social media marketing? Why is it so important in today’s digital marketing scene, and what do brands need to know in 2024 to ensure their strategies resonate?

Social Media Marketing 52

Social Media Marketing Gen Z Marketing Marketers 52

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Let’s look at how to make a social media influencer program work for you. Let’s look at how to make a social media influencer program work for you.

Influencer Marketing 145

Influencer Marketing Marketing Marketers Affiliate Marketing 145

Sachs Marketing Group

AUGUST 4, 2023

You can promote your business on Instagram by using a variety of methods such as creating engaging content, using Instagram Ads, partnering with influencers, utilizing Instagram Stories and Shopping, hosting contests, leveraging relevant hashtags, and interacting with your audience. Here’s how to promote your business on Instagram.

Promotion 52

Promotion User-Generated Social Media Marketing Transform 52

Jeff Bullas

JANUARY 22, 2023

Useviral is a Spotify promotion service. They are the kind of company that can tap into a vast network of influencers and connections in their industry to help you advance your Spotify’s reputation. Stormlikes is a Spotify promotion service. The best part is, they make the entire setup process really simple and straightforward.

Promotion 298

Promotion Influencer Marketing Social Media Marketing Price 298

Martech

FEBRUARY 13, 2024

million viewers, according to Nielsen ) to launch campaigns and game-day promotions. Here are some of the results from the game that marketers can take note of for the year ahead, including social media winners and top-performing brands. B2B brands like Salesforce also listen closely to social media.)

Transform 127

Transform Entertainment Social Media Marketing Marketing 127

Adobe Experience Cloud Blog

AUGUST 10, 2016

As both a marketing channel and activity (or set of activities), social media marketing allows you to connect with fans, customers, prospects, and partners in a meaningful way. And social media marketing encompasses more than the traditional platforms and capabilities that many marketers are familiar with (e.g.

Social Media Marketing 94

Social Media Marketing Thought Leadership User-Generated Marketing 94

Martech

APRIL 11, 2024

Its stack included: Advertising & Promotion Content & Experience Social & Relationships Commerce & Sales Data Management One drawback is that Perplexity’s technology recommendation was more high-level than the others. Many people will use Gemini because many people use Google, but it has no draw beyond that.

CRM 127

CRM Marketing Automation Platform Retail Customer Journey 127

Econsultancy

DECEMBER 6, 2021

The report notes that if this trend continues, marketers will likely spend record amounts during the fourth quarter of this year, a three-month period which historically sees the highest investment in social advertising in the lead up to the holidays. Sixty percent of US B2B marketers now use Instagram, up from 30% in 2020.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Sprout Social

SEPTEMBER 18, 2023

For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year. Create internal benchmarks by platform and across all media channels to identify areas of investment that are not worth continuing.

Social Media Marketing 128

Social Media Marketing Marketing Marketers Influencer Marketing 128

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. And a sure way to boost engagement is by fostering a tight-knit social media community.

Branding 142

Branding Social Media Marketing User-Generated Entertainment 142

Hubspot Marketing

MARCH 12, 2024

According to HubSpot’s Social Media Marketing Report , social media marketers already on TikTok planned to double down on their investment in 2023 — more than marketers on any other platform. “53% Consider leaning into influencers. Run promotions and contests.

Shipping 81

Shipping Logistics User-Generated Social Media Marketing 81

Hubspot Marketing

SEPTEMBER 11, 2023

But what about businesses — what do they think about social commerce? To help brands navigate social commerce features and determine if they fit into their strategy, I surveyed 512 social media marketers who leverage social commerce tools like active community engagement and user-generated content to learn if they’ve provided ROI.

Gen Z 110

Gen Z Inbound Marketing User-Generated Entertainment 110

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Social Media Marketing + Michael A. Are you ready? Let’s begin! Table of Contents 1.

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Martech

JANUARY 9, 2024

They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. When you partner with creators, the value is intrinsic: they can reach and engage their audiences more genuinely and effectively than traditional advertising. Affiliate marketing.

Branding 131

Branding Logistics Influencer Marketing Affiliate Marketing 131

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 115

Gen Z Millennials eCommerce Social Media Marketing 115

Jeff Bullas

JANUARY 30, 2023

My first blogging revenue introduction came via an email from Jonny (who lived in New Zealand and loved my blog) inquiring if I would run a workshop on social media marketing. So my blog monetization included speaking gigs, consulting contracts, workshops, influencer marketing campaigns and more.

Fashion 230

Fashion Affiliate Marketing PR Industry Insights 230

Sprout Social

APRIL 3, 2024

Fashion influencers are indispensable partners for businesses because they influence purchase decisions, extend brand reach and connect with niche communities. Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with. The TLDR version? TikTok: 64.7K

Fashion 93

Fashion COS Influencer Marketing Advertising 93

SocialPilot

FEBRUARY 8, 2024

Businesses worldwide embrace influencer marketing to advertise their brands, products, or services to a wider audience. According to an IMH report, about 60% of brands incorporate at least ten influencers in their marketing campaigns. Understanding how to make the influencer marketing partnership work is important.

Influencer Marketing 87

Influencer Marketing Non-Profit Communications Price 87

Hootsuite

JULY 7, 2022

Looking for some help on how to incorporate nanoinfluencers into your marketing campaigns? Let’s start with the basics: Influencer marketing! Unfortunately, not every brand has the budget to hire Huda Kattan or Alexa Chung to help run influencer marketing campaigns. This is where smaller influencers can help.

Influencer Marketing 104

Influencer Marketing Health Price Promotion 104

Spiralytics

APRIL 12, 2023

The platform also has a robust advertising system, which makes it easy for brands to promote themselves and grow their audience. Twitter Twitter is another popular social media site, boasting more than 450 million monthly active users. Here are some of the most effective viral marketing techniques: 1.

Branding 52

Branding Gen Z User-Generated Influencer Marketing 52

Hubspot Marketing

FEBRUARY 16, 2023

Here, we'll explore which channels provided marketers with the highest ROI in 2023. Plus, hear from experts at Talkwalker, Socialinsider, Casted, Brandfolder, LiveChat, Sprout Social, MarketingLabs, Rakuten Advertising, and HubSpot to learn how to leverage those channels to increase engagement and drive sales. Let's dive in.

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Digital Marketer

JUNE 7, 2023

So, grab your favorite snack, sit back, and get ready to unlock the potential of social media for your ecommerce business. What is Ecommerce Social Media Marketing? So, now that you know what ecommerce social media marketing is and the benefits it offers let’s look at how to use it.

eCommerce 86

eCommerce Gen Z Millennials Social Media Marketing 86

Digital Marketer

DECEMBER 19, 2022

It also developed social marketing through sponsored, promoted, or monetized content on social video apps like TikTok or YouTube. E-commerce gives small businesses a chance to compete with the marketing reach of much larger businesses. Digitization of products & media. Social & influencer marketing.

Transform 83

Transform eCommerce Retail Entertainment 83

Hootsuite

JULY 6, 2022

Instagram eCommerce refers to using Instagram to promote the selling of products for your eCommerce business. People are receptive to advertising. Folks are receptive to being advertised products or services on the platform. Let them know about any promotional campaigns you’re running. What is Instagram eCommerce?

eCommerce 117

eCommerce Key Performance Indicator User-Generated Promotion 117

Hootsuite

NOVEMBER 2, 2022

Pro: You get fresh, engaging content promoting your business. Read on to find marketing advice for creating successful (and con-free) sponsored content for your brand. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with.

Branding 97

Branding Influencer Marketing Affiliate Marketing Finance 97

Neil Patel

JULY 26, 2021

Every marketer wants more attention. After all, that’s the goal of social media marketing, right? Plus, they get to promote a partner product and benefit from influencer marketing at the same time! The beauty of digital marketing is you can easily deliver curated content your users are interested in.

Social Media Marketing 145

Social Media Marketing Advertising Advertisers Education 145

Digital Marketer

JUNE 15, 2023

The marketing and advertising landscape is constantly evolving. With the continuous emergence of new technologies and changes in consumer behavior, it’s super important to stay ahead of the curve by staying on top of the latest digital marketing trends. What does it tell you?

Market Trends 82

Market Trends Digital Marketing Marketing Marketers 82

Sachs Marketing Group

MAY 1, 2024

Run Targeted Social Media Ads Mental Health Awareness Month is an excellent time for mental health professionals to utilize targeted social media ads to enhance their outreach. Related: The Ultimate Guide to Social Media Marketing for Therapists 2.

Health 52

Health Transform Education Marketing 52

Buffer Marketing

APRIL 10, 2024

Sponsored content — also known as influencer marketing — is a cornerstone of Instagram monetization — influencers and creators get the financial benefits of working with brands, and brands get access to highly engaged followers.

Affiliate Marketing 96

Affiliate Marketing Non-Profit Finance Promotion 96

Hubspot Marketing

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Brand Marketing. Buzz Marketing.

Stealth Marketing 144

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

Exposure Ninja

OCTOBER 16, 2023

The word “ marketing ” doesn’t refer to one type of activity you can do to promote your business. In fact, there are many different types of marketing that businesses can use to promote themselves. Marketing is most commonly split into two distinct categories — traditional and digital.

Telemarketing 52

Telemarketing Outbound Marketing Direct Mail Inbound Marketing 52

Hootsuite

FEBRUARY 1, 2022

So, however small your niche, there’s likely a community on Twitch ready to be marketed to. What is Twitch marketing? The most common form of marketing on Twitch is influencer marketing. The strategy is very similar to good ‘ol regular influencer marketing. How to market on Twitch: 3 methods.

Gen Z 103

Gen Z Food Influencer Marketing Marketing 103

Martech

NOVEMBER 11, 2022

Have you seen a sponsored Instagram reel promoting a specific brand of tomato sauce or outdoor gear? Then you’ve seen social media marketing. One trend we’re seeing is the continued rise of influencer marketing , where brands use individuals with large social media followings to promote their products.

B2C 118

B2C eCommerce Retail Shoppers 118

Sprout Social

DECEMBER 15, 2021

What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. In this article, we’ll show you why TikTok should be an essential part of your social media marketing strategy. Advertise on TikTok.

Entertainment 129

Entertainment User-Generated Gen Z Transform 129

Sprout Social

SEPTEMBER 7, 2022

TikTok marketing is the process of using TikTok and TikTok content to promote your brand and its products or services. While social media marketing creates a cohesive strategy for all social media platforms —TikTok marketing focuses just on TikTok. Tap into TikTok influencer marketing.

Branding 88

Branding Marketing Marketers Influencer Marketing 88

Exposure Ninja

AUGUST 11, 2023

Is it advertising? Social media? It’s all of those things and more, but at its core, marketing is about understanding your audience and creating campaigns that speak to them in a way that gets them to take action. What Is Marketing? What’s the Difference between Marketing and Advertising?

Outbound Marketing 52

Outbound Marketing Affiliate Marketing B2C Inbound Marketing 52