Search Engine Land

OCTOBER 2, 2024

Whether you’re a small local business or a large brand, understanding Amazon’s advertising options can help you reach new customers and grow your business. Amazon advertising can be broadly divided into two main categories: Sponsored ads This includes: Sponsored Products. Kindle Direct Publishing. Product detail pages.

Advertisers 103

Advertisers Advertising Customer Transform 103

Buffer Marketing

JANUARY 9, 2025

A TikTok ad is an advertisement by a brand or creator appearing on people’s For You page. In this article, we’ll cover all of it so you can advertise on TikTok with confidence. But first… Should you advertise on TikTok? But to create an account with TikTok ads manager, you need a TikTok business account.

Advertisers 107

Advertisers Advertising User-Generated Gen Z 107

Search Engine Land

AUGUST 14, 2024

Digital advertising has evolved quite a bit since I started working in paid media. Lead generation advertisers today have access to tools like broad match keywords and offline conversions – powerful when used right, but chaotic and expensive if left unchecked. Managing new or smaller accounts. Lower risk of error.

Advertisers 116

Advertisers Advertising Branding CRM 116

illumin

AUGUST 15, 2024

Political advertising is unique. Political advertisers must appeal for donations, battle it out in the primaries in some cases, and educate their audiences on platforms and policies to garner as much support as possible. 2 – Geotargeting Political advertisers should leverage geotargeting to deliver content to specific locations.

Advertisers 105

Advertisers Advertising Transform CRM 105

Search Engine Land

JULY 25, 2024

This article can help marketers manage SEO campaigns and show the value of their efforts despite a recession, during periods of market uncertainty, or during periods when external factors greatly change your target consumer’s behaviors. In 2024, it is estimated that overall advertising spending growth in the U.S. prior to 2020.

SEO 108

SEO Management Price Thought Leadership 108

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry.

Gen Z 101

Gen Z Advertisers Advertising Retail 101

Marketing Insider Group

MAY 12, 2025

Pay-per-click (PPC) advertising can rapidly boost visibility, but success depends on strategy. Whether you’re managing your own campaigns or working with an agency, optimizing each element can make a major difference in performance and ROI. Always Be Testing (ABT) PPC success doesnt come from a set-it-and-forget-it mentality.

Advertisers 103

Advertisers Advertising Real Estate Shipping 103

Hubspot Marketing

NOVEMBER 29, 2024

They’ve carefully researched the market and the problem they intend to solve — and now it’s time to let your product marketing manager work their magic. A product marketing manager can help you avoid this by finding strategic angles to connect your product’s features with your customers and their pain points. Project management skills.

Product Marketing 106

Product Marketing Product Management Marketing 106

Martech

JUNE 10, 2025

The IAB released its Digital Advertising Invoice API Specifications today. The specifications aim to fix long-standing payment problems in the digital advertising supply chain. Efficiency: A foundation for faster, more accurate, transparent payments, ultimately improving cash flow management. Email: See terms.

Advertisers 61

Advertisers Advertising Finance Management 61

Martech

AUGUST 7, 2024

This shift impacts advertisers using Google’s simplified campaign management tool and signals a broader push towards AI-driven, cross-platform advertising solutions. Google is discontinuing its Smart Campaigns offering and integrating its features into Performance Max campaigns. Why we care. The big picture.

Advertisers 131

Advertisers Advertising Management Customer 131

illumin

APRIL 16, 2025

In todays ever-evolving landscape, keeping up with trends and staying on top of your advertising game is a constant challenge. Keep these things in consideration when choosing the medium or channel youre advertising. Every audience segment has its own set of behaviors that advertisers and universities need to be aware of.

Education 80

Education Advertisers Advertising Gen Z 80

Martech

JANUARY 10, 2025

Digital marketing leaders must carefully manage the reality and perceptions around personalization. For example, more (47%) baby boomers felt negatively when they received an advertisement for a product after discussing or mentioning a product or brand online than younger generations. Digital personalization is a double-edged sword.

Manufacturing 130

Manufacturing Advertisers Advertising User-Generated 130

Martech

AUGUST 9, 2024

One automatically selects profile photos to display in advertisements, while the others give advertisers more control over their spending. How it works: Google will choose photos from advertisers’ LSA profiles based on their likelihood to boost engagement. Flexible management – can be updated anytime. How it works.

Advertisers 132

Advertisers Advertising Management Marketing 132

Martech

JANUARY 2, 2025

Orange Apron Media, Home Depot’s RMN, launched a self-service platform for advertisers last October called Orange Access. Home Depot hosted its first-ever InFronts advertiser event last year. Thats because customer data connects these multi-channel experiences and digital ads, and it has to be managed in a privacy-compliant way.

Retail 123

Retail Transform Advertisers Advertising 123

Martech

AUGUST 13, 2024

Today, IAB launched the updated IAB Diligence Platform, a third-party privacy compliance solution available for digital advertisers, agencies, adtech companies and publishers. In order to manage this risk, all areas of the digital advertising supply chain must be diligent about the privacy practices of their partners.

Law 120

Law Advertisers Advertising Management 120

Martech

AUGUST 5, 2024

Google Ads continues to experience a significant outage affecting multiple reporting tools and product management features. This outage impacts advertisers’ ability to manage campaigns and access critical performance data. Why we care. Between the lines. What they’re saying. Bottom line.

Advertisers 112

Advertisers Advertising Management Product 112

Martech

SEPTEMBER 6, 2024

Having inserted itself into all aspects of the digital advertising marketplace, Google has used anticompetitive, exclusionary, and unlawful means to eliminate or severely diminish any threat to its dominance over digital advertising technologies,” the DOJ said when it filed the lawsuit. That trial begins Monday.

Advertisers 120

Advertisers Advertising Product Place 120

Martech

OCTOBER 21, 2024

Without it, how can executives, business owners and managers make day-to-day and long-term decisions? In another case, the client had property admin access, allowing it to make configuration changes, but no rights to manage users. But what happens if you switch agencies or decide to bring campaign management in-house?

Transform 131

Transform Analytics User-Generated Management 131

Martech

OCTOBER 23, 2024

Google has announced major updates to its advertising tools, including the integration of its advanced Imagen 3 AI model to help with creative optimizations and new Performance Max capabilities. Updated campaign management tools. Campaign management. Improved flexibility in managing multiple campaign types. Why we care.

Advertisers 121

Advertisers Advertising Management Product 121

Hubspot Marketing

JULY 26, 2024

This guide has everything you need to know about Consent Mode, including what it is, why it should matter to website owners or advertisers, and how to activate it in no time. To respect user consent , it adjusts how Google tags behave based on the consent status for advertising or analytics trackers given on the website’s banner.

Law 123

Law Analytics Advertisers Advertising 123

Buffer Marketing

JULY 22, 2024

Paid advertising on social media is an immediate way to boost the reach of your content — particularly when it comes to a power platform like Facebook.   So, when it comes to social media strategy , understanding how to advertise on Facebook is a must. What are the benefits of advertising on Facebook?

Advertisers 113

Advertisers Advertising User-Generated Management 113

Martech

AUGUST 6, 2024

judge that Google illegally held a monopoly in search and text advertising is a staggering defeat for one of the world’s biggest tech companies. Whatever the judge decides could upend everything about search and search advertising. Search engine dominance made Google a prime location for digital advertising.

Advertisers 126

Advertisers Advertising Price Search Marketers 126

Martech

SEPTEMBER 11, 2024

Altered monitoring in Events Manager. Reduced visibility in Events Manager. Meta communicated this update to advertisers this week. Claude Sprenger Managing Partner of Hutter Consult AG, is not surprised by this update and had some advice about it. Potential pausing of ads using highly targeted UTMs.

Advertisers 119

Advertisers Advertising Communications Management 119

Martech

FEBRUARY 21, 2025

There are five primary use cases for MMM solutions, each catering to specific organizational needs: Basic mix modeling: Ideal for organizations new to MMM, this scenario emphasizes data management, model latency and adoption enablement for marketers.

Marketing Mix 124

Marketing Mix Finance Analytics Marketing 124

Backlinko

JANUARY 23, 2025

Pay-per-click (PPC) advertising is one of the most effective paid channels helping businesses increase visibility and build awareness. market share of digital advertising, more than any other advertising format (display, video or audio) ( IAB ) In the US, Google dominates the search advertising market, accounting for 50.5%

B2C 116

B2C Advertisers Advertising Content Marketing 116

Marketing Insider Group

JUNE 10, 2025

If your product fits into any of those ideas, it’s a smart place to advertise. But if you think you need a little help, Marketing Insider Group offers specialized services to create content, manage campaigns, and engage with your audience. Pinterest Ads – Where People Go to Plan Pinterest users show up with a mindset: inspiration.

Advertisers 65

Advertisers Advertising Shoppers User-Generated 65

Martech

OCTOBER 1, 2024

How consolidation and transparency are redefining digital advertising Consolidation is growing due to several factors. These factors push major ad platforms to prove their value and give advertisers more control. These opposing forces are reshaping the relationships between advertisers and platforms.

Branding 127

Branding Advertisers Advertising Retail 127

Martech

OCTOBER 24, 2024

More than half (62%) of employers implemented AI to support employees’ initial research for tasks and projects, help employees manage their workflow (58%) and analyze data (55%). That time is being used to complete tasks sooner (63%) and to re-prioritize and manage their workload more efficiently (54%). The report can be viewed here.

User-Generated 127

User-Generated Marketing Mix Communications Advertisers 127

Martech

AUGUST 27, 2024

Google is streamlining the management of local inventory ads by automatically syncing in-store availability from retailers’ websites. This should make it easier for customers to find products nearby. New campaign goals.

Customer Acquisition 132

Customer Acquisition Retail Shoppers Advertisers 132

Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. Technology budget items to consider include registration and event management software , live or after-event streaming , and a mobile app. Print and out-of-home advertising.

Event Marketing 129

Event Marketing Food Direct Mail Entertainment 129

Martech

DECEMBER 11, 2024

This could change how advertisers manage and use video content. The feature was first spotted in the UI by Craig Graham : It isnt widespread yet as advertisers with U.K., Were running a small pilot with select customers that feature advertiser-provided video assets on Search ads. and European accounts arent seeing it.

Advertisers 115

Advertisers Advertising Management Content Marketing 115

Martech

AUGUST 1, 2024

Flashtalking by Mediaocean’s Social Ads Manager, powered by Hypermode, is designed to streamline and optimize workflow across multiple social platforms. It integrates AI and automation to manage advertising campaigns at scale across various social media platforms through a user-friendly interface. Thinking Media and streamr.ai

User-Generated 115

User-Generated Market Segmentation Advertisers Advertising 115

Search Engine Land

JULY 31, 2024

Reporting is a crucial part of paid media management for communicating results to stakeholders and informing optimization decisions. While there are a number of well-made third-party reporting tools, many are pricy and inaccessible to all PPC managers, either due to budget concerns or complex approval processes. Processing. See terms.

Advertisers 110

Advertisers Advertising User-Generated Analytics 110

Martech

JULY 26, 2024

Unsurprisingly, participants in the advertising ecosystem had a lot to say about that. Many see it as good news for advertisers, while some have mixed feelings. Lots of very interesting data to come over the coming months and no doubt a few more hurdles for advertisers along the way.” But honestly, I liked similar audiences.”

Non-Profit 131

Non-Profit Advertisers Advertising Digital Marketing 131

Martech

SEPTEMBER 24, 2024

So it’s not just for static ads, but for actual commercials, TV and interactive advertising and digital out-of-home.” Instead, the advertiser and publisher choose which destination to take users to according to where in the video the viewer is. Scanning ads. Brand and publisher control. Why we care.

Advertisers 116

Advertisers Advertising Analytics Product 116

Martech

FEBRUARY 13, 2025

To provide clarity, we at MartechTribe surveyed 283 marketing professionals including CEOs, consultants, marketing directors and operations managers to understand how frequently marketers use different genAI applications. Management. Image courtesy of MartechTribe. Click to enlarge.

Transform 140

Transform Copywriting Marketing Marketers 140

Marketing Insider Group

JANUARY 27, 2025

Managing pay-per-click (PPC) campaigns effectively demands expertise, time, and precision. Many businesses choose to outsource PPC management to marketing agencies for a strategic edge (and much more). Businesses save time by delegating PPC management to professionals.

Management 113

Management Advertisers Advertising Market Trends 113