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5 Simple Ways to Improve Your Pricing

Hubspot Marketing

In the 5 years I’ve run Nudge, I’ve interviewed dozens of experts on pricing. In this blog, I reveal their top five pricing tips. 5 Secrets About Pricing Recently on my podcast Nudge , a guest told me a secret about pricing. " The truth ," Melina Palmer said, " is that pricing isn’t really about the price.

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Advertising in local markets: A playbook for success

Martech

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets. Regardless of the company or purpose, advertising on a local scale has different tactics than on a national scale.

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X (Twitter) slashes video ad prices to lure back advertisers

Search Engine Land

Elon Musk has significantly discounted ad prices on X – the social networking platform previously known as Twitter. For a limited time only, select marketers in the U.S. The discounts are only being offered to select marketers that are running video ads alongside trending topics in X’s ‘Explore’ tab.

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Google quietly increases ad prices to meet targets, claims exec

Search Engine Land

Google has admitted to quietly tweaking advertising auctions to meet revenue targets. The search engine “frequently” changes the auctions it uses to sell search ads, increasing the cost of ads and reserve pricing by as much as 5% for the average advertiser. Why has Google been tweaking search ad prices?

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TikTok Promotion: Boost your visibility in 2024

Sprout Social

TikTok Promote may be the answer. Like Instagram’s boosts and X’s (formerly Twitter) promoted post feature, TikTok created a tool that allows users to turn their organic content into a paid promotion quickly and simply. What is TikTok promotion? claireliz_ part 2 of trying out tiktoks promote feature!

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What is RGSP? Google’s Randomized Generalized Second-Price ad auctions explained

Search Engine Land

The concept of randomized generalized second-price (RGSP) auctions sent shockwaves through the PPC community after the subject took center stage at the Google antitrust trial. Imagine five advertisers competing against each other in an ad auction with the respective Ad Rank scores of 80, 50, 30, 10 and 5. How does Ad Rank work?

Price 119
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How out-of-order ad promotion works on Google Search

Search Engine Land

This practice is known as out-of-order ad promotion. This little nuance to how the ad auction works can be confusing, so in this article, I’ll explain how out-of-order promotion works and why Google does it. Out-of-order promotion also allows Google to enforce its relevance standards. A minimum relevance factor.

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