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Google Merchant Center: Using product data to boost your retail efforts

Search Engine Land

Google Merchant Center is a valuable yet overlooked resource for ecommerce advertisers. It offers free analytics on product performance, pricing, demand and more. This article shows how to extract these insights to make smarter inventory, pricing and assortment decisions. Price updates. Update product listings.

Retail 90
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How to increase profitability by monetizing off-Amazon advertising

SmartBrief - Marketing

It used to be simple: Selling on Amazon meant you advertised on Amazon. To sell on your direct-to-consumer website, you advertised on the rest of the internet. The result of using off-Amazon channels is an advertising cost of sales ( ACoS) measured by cost per action (CPA), which can be lower than with Amazon Sponsored Product Ads.

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What every marketer needs to know about programmatic advertising

Martech

All of this drives the price up. Programmatic advertising gives you all those good, actionable insights into campaign performance. So here’s what you need to know about programmatic advertising. Table of contents What is programmatic advertising? Table of contents What is programmatic advertising?

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How to optimize your ecommerce ad spend and budget for the best ROI

Search Engine Land

As advertisers, we want to maximize our PPC budgets for our clients But how do we do that? Invest in upper-funnel tactics Many advertisers get too focused on last-click conversion and revenue metrics and opt for bottom-of-the-funnel tactics. Find a way to segment that works for you – be it profit margin, product type, price, etc.

eCommerce 107
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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. Apparently, he just wanted “a new challenge” after working in advertising for 15 years. Judge Amit P.

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How market types shape marketing and SEO success

Search Engine Land

Perfect competition In a perfect competition market, the market is big, there are many buyers and sellers, and the products are similar. Companies don’t have much control over the price (the company’s market share does not impact the price), and the barrier to entry to this market is very low or zero.

SEO 76
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How to Create AI Marketing Personas with 8 Powerful Prompts

Orbit Media Studios

Andy’s prompt: Build a persona for a Marketing Director of a $10M non-profit in the midwest US with a mission to provide better access to healthcare resources in under-served communities. Taylor later obtained an MBA to gain a stronger business foundation to effectively manage marketing campaigns for non-profits.