Neil Patel

FEBRUARY 19, 2021

Before we look at LinkedIn advertising ideas, let’s talk about why LinkedIn is where you want to spend your time—and money. Why Should You Advertise on LinkedIn? Another important factor to note is how popular LinkedIn is for paid social advertising. 10 Examples of the Top 10 LinkedIn Advertising Ideas.

Advertising 130

Advertising Advertisers Whitepaper Law 130

Martech

NOVEMBER 9, 2022

Dig deeper: Soundrise connects advertisers to podcast creators with shared values. Some 38% of marketers working for retail companies say podcast advertising is the media channel with the biggest ROI, according to HubSpot. That same survey found 39% of Information Technology companies plan to leverage podcast advertising in 2022.

Whitepaper 129

Whitepaper Information Technology Retail Marketing 129

Search Engine Land

APRIL 13, 2023

According to a new report from Microsoft: Television streaming triggers a surge in search behavior, with Roku TV streaming advertisements resulting in a 9% growth in brand searches per user and an 11% uptick in clicks per user. The whitepaper. This information empowers advertisers to optimize their strategies across multiple channels.

Whitepaper 100

Whitepaper Retail User-Generated Advertising 100

Rock Content

APRIL 17, 2024

What does my target audience look for in products or services? Let buyers know about discounts on specific products or services. studies and white papers). Paid online advertising can promote company websites in your audience’s search results. What demographic group should my marketing campaigns prioritize?

Digital Marketing 52

Digital Marketing Whitepaper B2C Entertainment 52

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Podcasts are easy to record and require little production costs while delivering an informative and entertaining experience for the listener.

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Martech

FEBRUARY 6, 2024

“Outlook for Advertising, Marketing and Data 2024: A Market in Transformation” ( registration required ) takes its time digging through the despondencies of 2023 but also anticipates macro-trends for 2024. We wanted to interact digitally, perhaps via QR codes, with in-store advertising.

Transform 112

Transform Whitepaper Direct Mail Marketing 112

Martech

AUGUST 22, 2023

These industrial pumps are used in various industries that involve fluid handling, like chemicals, water management, aquariums, mining, pulp and paper, pharmaceuticals, steel, circuit boards, electronics and food and beverage. And they are continuing to expand their production capabilities. This entailed a program in five parts.

Whitepaper 82

Whitepaper Manufacturing Customer Pharmaceutical 82

Martech

DECEMBER 6, 2023

As marketers, we often work with a mix of text and visuals — social posts, ebooks, blog posts, email campaigns, white papers, landing pages and paid advertising. Along with millions of other professionals, I have come to rely on ChatGPT to help boost productivity and creativity and do an endless list of helpful tasks.

Whitepaper 99

Whitepaper eBook Advertising Advertisers 99

Adobe Experience Cloud Blog

AUGUST 22, 2018

There is no magic formula you can apply that leads to instant paid advertising success. Here is how you can differentiate between the three types of channel audiences: Search traffic: These prospects are actively looking for solutions to their problems or products they want to buy. This is sometimes referred to as “message match.”

Advertising 107

Advertising Advertisers Whitepaper Thought Leadership 107

Tiecas

FEBRUARY 5, 2024

Industrial marketing strategies such as search engine optimization (SEO) , targeted advertising, and content marketing enable us to connect with the right audience online. Long Sales Cycles : Sales cycles in the manufacturing industry tend to be longer due to the complexity of products and decision-making processes.

Manufacturing 104

Manufacturing Whitepaper Thought Leadership Marketing 104

Martech

APRIL 19, 2024

And social media is a good place to start if you’re looking for consumers who are thinking about researching and buying products. An engaged audience interested in products and services According to a study by TINT , more than three-quarters of consumers said they use social media to search or discover new products and vendors.

Social Media Marketing 113

Social Media Marketing B2C Whitepaper Marketing 113

AWeber

MAY 22, 2024

Landing pages encourage visitors to take only one specific action, such as: Subscribe to your newsletter Schedule a consultation Purchase a product Signup for a service Converting visitors to subscribers, customers, or clients, through the use of a landing page, is a key element of successful digital marketing strategies.

Whitepaper 90

Whitepaper Copywriting User-Generated Promotion 90

Duct Tape Marketing

JUNE 1, 2023

Strategies For Successful Product Launches written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mary Sheehan In this episode of the Duct Tape Marketing Podcast , I interview Mary Sheehan. She is an accomplished product marketing leader who has held marketing leadership roles at Adobe, Google, and many startups.

Product 60

Product Whitepaper Product Marketing Management 60

Martech

MARCH 28, 2023

If your audience anticipates that clicking on a link in your marketing e-mail will deliver an informative white paper with rewarding content, you’re likely to drive up your clickthrough rate. As part of the study , participants were administered oxytocin before watching public service advertisements.

Customer Journey 133

Customer Journey Customer Whitepaper Marketing 133

SmartBrief - Marketing

JULY 20, 2023

Whether it’s product, content, design or sales, it’s important to take a pulse on how other teams are doing. For example, we created a whitepaper called The Media Consumption Habits of the C-Suite. Access our industry media kits for advertising opportunities. Do you work with any other teams?

Whitepaper 52

Whitepaper Marketing Marketers Energy 52

Businesses Grow

JANUARY 8, 2024

According to information from Statista, Gen Z is now conducting almost as many product searches on social media as Google: This ties closely to the influencer marketing trend. New products they love. Advertising is less visible in a streaming media world and more expensive than ever. But this isn’t just a GenZ trend.

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

Martech

MARCH 12, 2024

Authors of the report, Wpromote and Ascend2, found that 60% of respondents said that social media was the most effective channel topping email, search (paid and organic) and display advertising. Social must be considered in producing any marketing asset — video, white paper, case study or event. Sales for new customer wins.

Whitepaper 83

Whitepaper Millennials Law CMO 83

Martech

JANUARY 26, 2023

For example, data in a Google Analytics dashboard might show that a paid advertisement resulted in 15K clicks to a landing page. An enterprise tech company launching a new AI product might want to partner with an influencer to collaborate in creating a video series or a white paper. It reflects an occurrence.

Marketing Strategy 141

Marketing Strategy Whitepaper Key Performance Indicator Analytics 141

Search Engine Land

FEBRUARY 7, 2024

More advertisers are exploring the potential of value-based bidding (VBB). If an advertiser has a stronger preference for B over A, then B is assigned a value of $10 and A is assigned a value of $3. If the advertiser equally prefers both C and D, but each has more business value than B, then both options can be assigned a value of $15.

Non-Profit 115

Non-Profit Whitepaper Advertising Advertisers 115

Hootsuite

JULY 25, 2023

ChatGPT helps marketers brainstorm ideas faster, make decisions quicker, and increase productivity within their day-to-day workflow. Summarize this white paper into bullet points for an Instagram caption [INSERT WHITEPAPER]. Follow up with tips for addressing these pain points in our product. INSERT POST].

Whitepaper 91

Whitepaper Gen Z Marketing Marketers 91

Hootsuite

MAY 9, 2023

It also includes any blogs and articles, white papers, or case studies you publish. Email drip campaigns can be an incredibly effective form of advertising. Think ebooks, white papers, webinars, and any how-to content you’ve created. Paid advertising is an integral part of many inbound marketing strategies.

Whitepaper 99

Whitepaper Key Performance Indicator Food Influencer Marketing 99

Search Engine Land

MAY 2, 2023

Microsoft has just announced six new updates, focusing on tools and features that aim to assist advertisers in refining their campaigns and improving performance. Advertisers interested in using the new cross-channel marketing approach, download the whitepaper for more info. Let’s dive in. reduction in CPC. Dig deeper.

Shoppers 85

Shoppers Whitepaper User-Generated Advertising 85

Lynton Web

APRIL 6, 2023

The Benefits of Using Paid Media Adding paid media to your inbound marketing strategy is a great way to amplify the content you’ve spent time creating or the product you’ve designed. Use Paid Media to Promote Savings Spending money on paid media to promote discounts on your product or service is useful.

Inbound Marketing 97

Inbound Marketing Whitepaper eBook Promotion 97

Adobe Experience Cloud Blog

APRIL 15, 2015

Yesterday we made some exciting announcements about new product innovations and our partnership with LinkedIn that will now let marketers tell a consistent, relevant, personal story that transcends channels and engages customers everywhere they are. Now go out and make friends!

Advertising 126

Advertising Advertisers Whitepaper Thought Leadership 126

Calvyn Lee Blog

JANUARY 24, 2023

Now that you’ve identified which accounts are researching your product, it’s time to launch your campaign. MOFU : Helpful content includes reports, whitepapers, and buyer’s guides. BOFU : Helpful content includes competitive comparisons, case studies, and product demos.

Whitepaper 130

Whitepaper Education CRM User-Generated 130

SMA Marketing

APRIL 20, 2023

Content marketing is a broad term that encompasses the words and images used to promote a product or service. The best way to leverage content marketing for your advertising and marketing goals is to incorporate a variety of content into your strategy. How do I use this product's less obvious features? Context answers the how.

Content Marketing 98

Content Marketing Whitepaper Marketing Marketers 98

Set Up

DECEMBER 13, 2022

This social listening research actively finds audiences who are talking about a specific product or brand and evaluates how they're talking about it, what keywords are relevant, where they are geographically and which platforms they're present on. Sparkloft “At a macro level, that’s the core value proposition of social advertising.

Whitepaper 52

Whitepaper Thought Leadership Marketing Marketers 52

OnPassive Marketing

OCTOBER 11, 2022

As an affiliate marketer, you can promote products to your website visitors and earn a commission on qualifying purchases. To become an affiliate marketer, you’ll need to sign up with an affiliate program and create unique affiliate links to products. Check out these widely used platforms to promote your affiliate products.

Affiliate Marketing 82

Affiliate Marketing Whitepaper User-Generated Marketing 82

Hubspot Marketing

APRIL 5, 2023

Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services without trying to explicitly sell to them. Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.

Inbound Marketing 132

Inbound Marketing Whitepaper Real Estate Non-Profit 132

Hootsuite

JULY 12, 2022

Classic marketing wisdom used to say the brands we love earn our trust with an amazing product experience and consistent, emotionally resonant messaging. But while a high-quality product and brand purpose are important as ever, the old-school notion that a brand’s tone and delivery should be the same everywhere is crumbling fast.

Branding 115

Branding Whitepaper Food Energy 115

Search Engine Land

JULY 26, 2023

Only 5% of your audience is “in-market” now looking to buy, so your advertising largely hits buyers who will not buy anytime soon. Gone are the days of gating standard ebooks, whitepapers, checklists, etc. Move beyond short-term campaigns promoting a webinar or a gated whitepaper. 60% should go to keywords within TOFU and MOFU.

Whitepaper 98

Whitepaper Finance User-Generated Marketing 98

Vertical Response

JULY 11, 2022

That’s significantly higher compared to other advertising channels. Product updates. Freebies (eBooks, white papers, reports, coupons, etc.). Sure, you may include a few links to your products, but your main goal is to inform and engage readers. Product information. Industry-related news. Case studies.

Email Marketing 100

Email Marketing Whitepaper Marketing Marketers 100

InTouch Marketing

JANUARY 31, 2024

Impact: Higher search engine rankings increase visibility and attract users actively searching for related products or information. Social Media Marketing: Objective: Utilize social media platforms to promote products or services, connect with the audience, and build brand awareness.

Affiliate Marketing 83

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 83

Rock Content

AUGUST 4, 2023

For example, you might invest in a higher-cost product if it yields a better return. In this case, your budgeting must be based on paid advertising. Bottom-Up Estimation – In this method, you start by estimating the costs of individual tasks or components needed to complete the project and then aggregate these estimates.

Management 52

Management Whitepaper Digital Marketing Advertising 52

Neil Patel

JUNE 15, 2021

Whether that’s a whitepaper or a video, a webinar or a podcast, make sure your landing page offers your audience something they’ll find valuable (and find easily on your page). With 83 percent of marketers using social platforms to advertise, there are a lot of paid ads appearing on social. A/B test: Test everything.

Whitepaper 142

Whitepaper User-Generated Copywriting Advertising 142

Marketing Insider Group

MAY 15, 2023

B2B marketing may help businesses promote their products or services, but it’s more than that – it focuses on building customer relationships, establishing trust, and driving revenue through an optimized digital experience. B2B digital marketing refers to the promotion of products or services between businesses using digital channels.

Digital Marketing 118

Digital Marketing Whitepaper Marketing Marketers 118

OnPassive Marketing

JUNE 4, 2022

You may dramatically enhance your traffic by being selective about the material you share on social media and distributing it to qualified prospects via organic and targeted advertising. You can pay for product placement or provide an influencer ‘freebies’ to share with their audience. Mobile content marketing.

Marketing Strategy 70

Marketing Strategy Whitepaper Social Media Marketing Influencer Marketing 70