illumin

AUGUST 22, 2024

Advertisers across America are keen to join the chorus of voices and win the day. With so much competition, advertisers looking to make a difference need to stand out. Advertisers need to understand, as much as possible, who their audience is, where they are, and how they can be reached. Political marketers are no different.

Advertising 98

Advertising Advertisers Marketing Mix User-Generated 98

Buffer Marketing

JULY 22, 2024

Enter: Social media advertising. Getting started with social media advertising is overwhelming, to say the least. In this article, you’ll learn everything you need to know to kickstart your social media advertising efforts. What is social media advertising? But what if you want some quick wins under your belt?

Advertisers 103

Advertisers Advertising Gen Z Social Media Marketing 103

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry.

Gen Z 101

Gen Z Advertisers Advertising Retail 101

illumin

JULY 23, 2024

Augmented reality is changing the game for advertisers. Immerse yourself in the wonders of AR advertising. Augmented reality (AR) is emerging as a groundbreaking technology – not just for consumers in the advertising world; it also offers brands the opportunity to create immersive and interactive experiences for their audiences.

Advertisers 104

Advertisers Advertising Shoppers Direct Mail 104

SmartBrief - Marketing

JULY 16, 2024

In 2014, I was just a few months into my job as an executive creative director and head of Amazon’s internal creative agency – then known as D1 – when I found out we would be creating a global Amazon Prime Day advertising campaign promoting the world’s biggest single-day sales event across nine countries. But times were changing.

Retail 116

Retail Advertisers Advertising Branding 116

Marketing Insider Group

MAY 12, 2025

Pay-per-click (PPC) advertising can rapidly boost visibility, but success depends on strategy. Geo-targeting by region or city: Customize ads with local references, store availability, or region-specific promotions to make your campaigns feel more personalized and timely. Claim Your Offer to improve click-through rates.

Advertisers 103

Advertisers Advertising Real Estate Shipping 103

illumin

JUNE 12, 2025

Here are some trends shaping Father’s Day advertising for 2025. Here are some advertising trends shaping Father’s Day marketing in 2025 and what brands can learn from these key insights. Inclusive advertising and ethical marketing have been more prevalent in this year’s ads. Follow @illuminHQ

Advertisers 76

Advertisers Advertising Shoppers Shipping 76

SmartBrief - Marketing

SEPTEMBER 5, 2024

This has grabbed the attention of travel advertisers and marketers, generating anxiety about the future of addressability and attribution. Why are advertisers concerned? Because of this, third-party cookies are a well-established cornerstone of personalized digital advertising.

Advertisers 103

Advertisers Advertising Law User-Generated 103

Search Engine Land

SEPTEMBER 17, 2024

Meta introduced a suite of new advertising tools and formats ahead of the holiday season, aiming to help businesses capture sales by reaching customers with more personalized and timely messages. Key details.

Advertisers 89

Advertisers Advertising Shoppers Retail 89

illumin

MAY 15, 2025

Here are some tips to advertise effectively. Consider some of these insights when planning your home and garden advertising strategies in order to stay at the top of mind for your consumers. A pictures worth a thousand words As the saying goes, using visual-driven storytelling is the best way to go when advertising in this space.

Advertisers 97

Advertisers Advertising Customer Acquisition Transform 97

Trade Press Services Newsletter

JULY 11, 2024

Traditional advertising often lacks the credibility needed to influence such decisions. Think of influencers as partners rather than merely promoters. Businesses are making high-value decisions that impact their operations and profitability. Foster authentic relationships. Get creative with content.

Influencer Marketing 232

Influencer Marketing Thought Leadership Transform B2C 232

Marketing Insider Group

NOVEMBER 6, 2024

Paid media advertising is a cornerstone of digital marketing, allowing businesses to reach targeted audiences and maximize their visibility online. According to an Interactive Advertising Bureau and PricewaterhouseCoopers study, the digital marketing industry generated $225 billion in ad revenue in 2023.

Advertisers 67

Advertisers Advertising Law User-Generated 67

Hubspot Marketing

JULY 23, 2024

It broke the norms for newspaper advertising with an overwhelming amount of white space that caught attention and challenged the industry norms, showcasing the car’s unusually small design as a benefit, not a drawback. Back in 2019, KFC Australia ran a promotion. To promote the offer, KFC devised a giant Facebook experiment.

Promotion 132

Promotion Advertisers Advertising User-Generated 132

Martech

SEPTEMBER 4, 2024

The new plans allow advertisers to better align their full marketing strategy with campaign goals, offering customizable options for budget, ad format, buying method, and campaign objectives—whether aiming for conversions or building brand awareness. How it works: The feature includes fields like occasion selection, promotion type (e.g.,

Promotion 127

Promotion Advertisers Advertising Marketing Strategy 127

Martech

OCTOBER 16, 2024

The protocol is aimed at enabling advertisers and publishers to share and measure conversion data without exposing user-specific information. “ADMaP is a game-changer, enabling advertisers and publishers to collaborate safely and accurately determine measurement and attribution, while fully protecting their audience’s privacy.

Advertisers 123

Advertisers Advertising Promotion Marketing 123

illumin

MAY 29, 2025

From hyper-personalized Vehicle Identification Number (VIN)-specific advertising to data-driven omnichannel strategies, the modern dealership must adapt to meet the expectations of today’s online car shoppers. Share updates on new inventory, promotions, and events to engage both past and potential buyers. Follow @illuminHQ

Advertisers 59

Advertisers Advertising Shoppers Transform 59

Martech

OCTOBER 9, 2024

The DOJ’s proposals follow last month’s antitrust trial , where Google’s seemingly monopolistic practices in the $200 billion digital advertising industry were challenged. Online advertising: Changes could disadvantage small businesses and publishers in the ad market. The big picture. Dig deeper: U.S. What’s next.

Advertisers 127

Advertisers Advertising Promotion Product 127

SocialPilot

JULY 24, 2024

It provides insights into the effectiveness of your content in promoting users to share it with others and amplifying its reach beyond your followers. Social Media Advertising Metrics When it comes to advertising campaigns, paid social media metrics are the key performance indicators (KPIs) used to track the effectiveness.

Key Performance Indicator 111

Key Performance Indicator User-Generated Analytics Advertisers 111

Martech

OCTOBER 2, 2024

The new option allows advertisers to target the most valuable shoppers using Pinterest’s predictive analytics, based on thousands of signals in Pinterest. Promotions. The deals ads module promotes discounts and sales events to users in their Home Feeds. Why we care. Pinterest has 522 million monthly active users and 1.5

Shoppers 125

Shoppers User-Generated Price Promotion 125

Martech

SEPTEMBER 3, 2024

the world’s highest-ranking country in advertiser volume, saw modest growth over the last year. In the same period, the proportion of new advertisers decreased 29%. mobile gaming app advertisers rose one-quarter of a percent, remaining more or less stable. The overall volume of U.S. The overall volume of U.S. Longer campaigns.

Advertisers 124

Advertisers Advertising Promotion B2C 124

SmartBrief - Marketing

AUGUST 23, 2024

Yet, a 2023 report by the Institute of Practitioners of Advertising says that just 7% of women aged 49 to 64 feel that brands and retailers are doing an adequate job catering to them at this stage of life.

Health 115

Health Millennials Transform Retail 115

Martech

APRIL 3, 2025

In the marketing world, there are significant worries tariffs will take a bite out of advertising budgets. Advertising budgets are always on the chopping block When margins are tight, advertising is often among the first things businesses cut as they try to balance spending money and encouraging sales. over 2024 to between $5.42

Retail 121

Retail Advertisers Advertising Price 121

Marketing Insider Group

APRIL 15, 2025

Programmatic Advertising: AI-driven ads ensure messages reach the right audience. Webinar or Downloadable Content Promotions: Provide valuable insights in exchange for contact information. Social Media Ads: Platforms like Facebook, Instagram, and LinkedIn offer targeting options to reach new audiences.

Advertisers 62

Advertisers Advertising Customer Journey Marketing 62

Martech

FEBRUARY 3, 2025

A brief history of Super Bowl advertising Super Bowl advertising has evolved significantly since the first game in 1967. The unique aspect of Super Bowl advertising is that it’s not just about the game; it is an event in itself. Q: Has the Super Bowl always been this important to marketers?

Transform 118

Transform Price Entertainment Advertisers 118

Sprout Social

DECEMBER 20, 2024

Branded content on TikTok is a form of advertising where brands collaborate with creators to produce content that seamlessly integrates the brand’s message or product. This is important for building trust with your audience and following advertising rules. What is TikTok branded content?

Branding 127

Branding Influencer Marketing User-Generated Key Performance Indicator 127

Martech

NOVEMBER 5, 2024

In recent years, attention measurement has become a key focus for advertisers and their ad agencies as they seek to predict and optimize outcomes. A holistic approach to evaluating publishers When it comes to evaluating publishers, attention metrics alone cannot determine whether a publisher drives meaningful outcomes for advertisers.

Advertisers 124

Advertisers Advertising Promotion Branding 124

Sprout Social

SEPTEMBER 17, 2024

Whenever you’re running a sale, launching a new product or promoting a special offer, you need to let your social media followers know. Promote your products on social media. Keep the excitement high by posting discount codes, special offers, and promotions. Cross-promotion is key. Don’t be shy.

Retail 124

Retail Shoppers User-Generated Customer Journey 124

Scoop.it!

OCTOBER 2, 2024

They build trust and reliability, as potential customers value the genuine experiences shared by their peers over traditional advertising. They create and share content featuring your brand, leveraging their credibility and reach to promote your products or services. Cost-effectiveness: Reduces the need for expensive content creation.

User-Generated 120

User-Generated Branding Fashion Promotion 120

Marketing Insider Group

MARCH 25, 2025

Advertisements that once dominated feeds now compete with user-generated content, personal recommendations, and influencer endorsements. Influencer marketing closes the gap between businesses and consumers by using authentic voices to promote products and services. Successful campaigns focus on storytelling over direct promotion.

Influencer Marketing 89

Influencer Marketing Fashion Promotion Marketing 89

SmartBrief - Marketing

AUGUST 13, 2024

As the world of marketing and advertising continues to evolve and trends come and go, staying informed is key to remaining competitive. Designed for marketers and advertisers who want to stay ahead of trends and industry developments, these newsletters deliver the news and insights you need from industry leaders straight to your inbox.

Market Trends 105

Market Trends Advertisers Advertising Digital Marketing 105

Search Engine Land

SEPTEMBER 24, 2024

Reddit is a powerful platform for advertisers looking to reach engaged, niche audiences. This article explores the various ad formats available on Reddit, from basic promoted posts to high-impact takeovers. We’ll cover: Why Reddit is a valuable platform for advertisers. Why advertise on Reddit?

Promotion 85

Promotion Advertisers Advertising Place 85

Martech

MAY 12, 2025

Online advertising is getting particular attention because of increasing costs. With tighter budgets and evolving consumer behavior, how do you make the most of your advertising dollars and still outperform the competition? Fortunately, an advertising tactic exists to do just that and more. Retailers across the U.S. Up to 36.8%

Retail 108

Retail Affiliate Marketing Customer loyalty Advertisers 108

Martech

AUGUST 29, 2024

A new chapter in Google’s antitrust troubles opened yesterday with Yelp filing a lawsuit alleging that Google’s monopoly in search has allowed it to illegally dominate the local search and local search advertising markets. Yelp is claiming damages in an amount to be calculated, the damages to be treble under the 1914 Clayton Act.

Law 118

Law Advertisers Advertising Promotion 118

Hubspot Marketing

OCTOBER 18, 2024

Event marketing is planning and executing an event with the goal of promoting a brand and its products and services. Print and out-of-home advertising. An event marketing agency can market your event through creative design, advertising strategy in markets you don’t know well, or PR for media coverage. Track and measure ROI.

Event Marketing 129

Event Marketing Food Direct Mail Entertainment 129

Search Engine Land

JULY 23, 2024

Platform management: Promoting your brand on platforms like Facebook , X, Instagram, LinkedIn , Pinterest and others. Paid social advertising: Running targeted ads. Lead generation: Targeted advertising leading to new leads. Promotional emails: Sending offers and promotions to drive sales. Google Ads). Processing.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Hootsuite

OCTOBER 18, 2024

The kingdom of acronyms and originator of the “Ask Me Anything” post, Reddit now offers many business-friendly features like advertising while still retaining its old-school forum roots. Source: u/Peak_Design on Reddit There are also a few other things you should know about Reddit: You can advertise on Reddit. Reddit is… interesting.

Marketing 98

Marketing Marketers Promotion User-Generated 98

Buffer Marketing

NOVEMBER 4, 2024

More than  200 million businesses  (mostly small businesses) use Facebook tools, and  more than seven million advertisers  actively promote their business on Facebook, which makes it a pretty safe bet if you want to have a presence on social media.  Be aware, though, most subreddits do not allow self-promotion.

Branding 123

Branding Social Media Marketing User-Generated Advertisers 123