Neil Patel

JANUARY 31, 2022

E-commerce marketing can have a variety of goals, from building brand awareness to driving sales, and use a variety of approaches including SEO , paid ads, social media, and affiliate marketing. E-commerce Marketing Vs. E-commerce Advertising. Aren’t marketing and advertising the same thing?

Affiliate Marketing 119

Affiliate Marketing Influencer Marketing User-Generated Promotion 119

Search Engine Land

SEPTEMBER 4, 2023

Q4 is looming, and many brands are strategizing how to optimize their budgets to get more traffic to their products when buyer intent soars. Despite what you may have heard, TM+ models are a no-risk model – the affiliate site pays for the click and gets paid by the brand when the ads lead to conversions. SUBSCRIBE See terms.

Affiliate Marketing 135

Affiliate Marketing Food Price Health 135

Search Engine Land

JUNE 14, 2023

Affiliate has gained serious momentum in brand marketing portfolios over the last few years. It’s especially hot in turbulent economies thanks to its low-risk nature that enables brands to spend only on guaranteed outcomes. Question 3: How does affiliate work with your other channels?

Branding 83

Branding Affiliate Marketing Communications Management 83

Search Engine Land

NOVEMBER 2, 2023

These third parties often do affiliate marketing or general high-interest content that earns either affiliate or ad revenue. Get the daily newsletter search marketers rely on. It’s often unlinked from the parent site and is typically focused on general affiliate marketing, while the main site is focused on news.

Affiliate Marketing 107

Affiliate Marketing User-Generated SEO Branding 107

Search Engine Land

NOVEMBER 20, 2023

Estimated AI-written articles : 213 Bankrate is a huge affiliate website that focuses on providing personal finance advice on products and services from credit cards to savings, home buying and personal loans. It’s been running since 1976, and although it’s not the most modern affiliate marketing website, I love its simplicity.

SEO 122

SEO Affiliate Marketing User-Generated Finance 122

Search Engine Land

JULY 17, 2023

Many brands make the mistake of relegating search engine optimization (SEO) to ranking websites and driving targeted traffic. Challenges in connecting SEO efforts to revenue Aligning SEO with revenue generation can be complex, presenting various challenges for brands. Get the daily newsletter search marketers rely on.

SEO 92

SEO Customer Acquisition Transform Affiliate Marketing 92

Search Engine Land

MAY 3, 2023

For instance, the technique for an information-heavy affiliate marketing site may yield a different number of links for an ecommerce product page or localized service pages. Typically, these sites need links to the articles or brand listing pages. Additionally, they tend to spend a lot of time building brand awareness.

eCommerce 105

eCommerce PR Affiliate Marketing SEO 105

Search Engine Land

MARCH 7, 2023

Originally called “search engine marketing,” the shorter phrase “search marketing” is often used as the umbrella term for SEO and PPC. But today, much of our industry defines SEM as digital advertising strategies where you pay to have your website featured on the search engine result pages (SERPs).

SEO 92

SEO PR Marketing Marketers 92

Search Engine Land

MAY 9, 2024

Your online reputation is what users can learn about your brand within a few seconds. In this article, you will learn: How to properly monitor what is said about your brand online across different platforms. How the right strategy and different processes can defend your brand from potential threats. Who will give the answers?

Management 104

Management User-Generated eCommerce Affiliate Marketing 104

Hubspot Marketing

JULY 10, 2018

Affiliate marketing. Sometimes competitors even bid for keywords against your own brand -- like this example, where Netsuite ranks higher for "Intuit Accounting". Here are three essential ones you should know: Content marketing generates 3x more leads vs. traditional marketing ( DemandMetric ). Blog consistently.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Search Engine Land

OCTOBER 10, 2023

This article explores findability and how a robust omnichannel findability strategy can help brands create meaningful and lasting customer relationships. It prioritizes continuous tactic review for potential corrections and strategy evaluation to adapt to market or competitive changes. What is findability? SUBSCRIBE See terms.

Key Performance Indicator 101

Key Performance Indicator Customer Journey Logistics User-Generated 101

Search Engine Land

JUNE 20, 2023

In my experience, this strategy tends to ignore whether the content being pushed is relevant or useful and would actually reflect well on your brand, which is the opposite of what good content should achieve. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

Affiliate Marketing 89

Affiliate Marketing User-Generated SEO Search Marketers 89

Orbit Media Studios

FEBRUARY 28, 2023

Find blog topics in search engines and social networks These tend to be top of funnel topics that may be good for brand awareness but aren’t likely to directly support sales. Use topics research tools Many of these will also reveal top of funnel topics, which is good for brand awareness but not great for demand.

Thought Leadership 139

Thought Leadership SEO Promotion User-Generated 139

Duct Tape Marketing

MAY 18, 2011

Lee Odden Lee Odden is the CEO of TopRank Online Marketing , a digital marketing agency specializing in strategic internet marketing consulting, training and implementation services including: Content, Search, Email and Social Media Marketing. Shama Kabani Web and TV personality. Bestselling author.

Affiliate Marketing 54

Affiliate Marketing Social Media Marketing Marketing Marketers 54

Exposure Ninja

JUNE 23, 2022

Whether you are the owner of a fledgling startup or the CEO of a successful business, digital marketing will be an essential part of the advertising strategy you or your employees undertake to improve brand awareness and increase sales. The Alison Diploma in E-Business is a certified digital marketing course provided free of charge.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Search Engine Land

NOVEMBER 17, 2023

So, predictably, the article did what it seemed designed to do: The Verge made many search marketers angry, including me. And neither are the people or the brands that write content getting found on Google,” says Nikki Lam , senior director of SEO at NP Digital. Get the daily newsletter search marketers rely on.

SEO 121

SEO Advertisers Advertising Promotion 121

Search Engine Land

SEPTEMBER 26, 2023

Williams-Cook saw it all – big names in affiliate marketing saw their traffic go down the drain, agencies were getting the boot from clients whose rankings tanked, and suddenly, folks were charging money to remove links. Get the daily newsletter search marketers rely on. But then, Penguin happened. SUBSCRIBE See terms.

SEO 119

SEO Transform User-Generated Health 119