SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Hubspot Marketing

AUGUST 22, 2022

Even though I'm no genius when it comes to how to market to our generation, I can tell you it’s pretty obvious when marketers try too hard to sell to us. Let me debunk a few myths and predictions marketers might have made about our wild generation so that you can find the right ways to grab our attention and keep us engaged.

Gen Z 97

Gen Z Entertainment User-Generated Retail 97

SMA Marketing

APRIL 18, 2024

In the past, potential clients seeking legal representation relied on phone books and word-of-mouth referrals. This is where a robust digital marketing strategy becomes critical for lawyers. This guide will serve as your roadmap to confidently navigating the online world. Why is Digital Marketing Beneficial for Lawyers?

Digital Marketing 52

Digital Marketing Law Thought Leadership SEO 52

Buffer Marketing

AUGUST 16, 2023

So, how could these startups scale while others struggled to find their footing? As the founder of a PR agency that defied the odds, I learned firsthand that reaching the seven-figure mark requires more than just a passion for communication and storytelling. So how did I scale my PR agency to a coveted seven-figure powerhouse?

Transform 78

Transform PR Key Performance Indicator Thought Leadership 78

Search Engine Land

MARCH 10, 2023

Content SEO usually gets labeled as content marketing or simply publishing and assigned (wrongly) to other teams completely while social SEO is not (just) about social media really but rather about social relations with people who will likely link to you: Website owners. Get the daily newsletter search marketers rely on. Journalists.

SEO 101

SEO Real Estate PR Customer Journey 101

Sprout Social

APRIL 12, 2022

Between the pandemic, emerging technologies and an information landscape where a viral Tweet or TikTok can mean success (or scandal), the world of communications has seen massive change over the past few years. Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills.

Communications 108

Communications PR Gen Z Analytics 108

Adobe Experience Cloud Blog

OCTOBER 10, 2018

What if they found another agency that offered more services? Eventually, I realized that without a strong position in my own niche, I would never be able to differentiate my agency from the thousands of others clamoring for attention. Marketers need to understand that opportunity is not limited—value is.

Thought Leadership 131

Thought Leadership Communications Place Marketing Strategy 131

Search Engine Land

JUNE 29, 2023

Leading and scaling a fast-growing agency has been an incredible journey, especially since building a business was not even on my radar when I began consulting independently six years ago. The year of infrastructure (2020) In the early years of our agency, we relied on a network of contractors and consultants.

Non-Profit 90

Non-Profit Management Communications Law 90

Search Engine Land

AUGUST 14, 2023

Most online content feels like stale crackers. When the only question we ask ourselves while planning and creating content is, “How do we rank for this search query over the articles already there?” Information alone won’t make anyone care Too many marketers treat content as a laundry list of facts and claims.

Product 89

Product Real Estate User-Generated SEO 89

Sachs Marketing Group

JULY 21, 2023

Creating effective B2B digital marketing strategies is crucial as it allows businesses to reach their target audience in a competitive digital landscape. A well-executed B2B digital marketing strategy can result in enhanced brand credibility, improved customer relationships, and increased ROI. What is B2B digital marketing?

Digital Marketing 52

Digital Marketing Marketing Strategy Social Media Marketing Copywriting 52

Businesses Grow

OCTOBER 23, 2023

I’ve been around long enough to know that at one point or another, all of us will face marketing budget cuts. In a downturn, marketing and marketers are often on the chopping block. At some point in the life of any business, marketing budget cuts are inevitable. Have we found tactics that aren’t working?

Customer Acquisition 67

Customer Acquisition Direct Mail Marketing Marketers 67

Sprout Social

DECEMBER 9, 2020

Agency owners and professionals have been pushed to their limits in 2020. In the past nine months alone, agencies have had to lean into remote work, shifting client priorities and current events that were far from predictable. . This renewed focus on aligning agency services to client needs isn’t just for the client’s benefit.

Price 103

Price PR Education Analytics 103

Buffer Marketing

AUGUST 16, 2023

So, how could these startups scale while others struggled to find their footing? As the founder of a PR agency that defied the odds, I learned firsthand that reaching the seven-figure mark requires more than just a passion for communication and storytelling. So how did I scale my PR agency to a coveted seven-figure powerhouse?

Transform 52

Transform PR Key Performance Indicator Thought Leadership 52

Duct Tape Marketing

MARCH 9, 2023

What To Say To Get Your Way written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jonah Berger In this episode of the Duct Tape Marketing Podcast , I interview Jonah Berger. He has a new book we’re going to talk about — Magic Words: What to Say to Get Your Way. Like this show?

Customer 77

Customer Marketing Strategy Education Communications 77

Duct Tape Marketing

APRIL 5, 2023

The Rise of AI in Advertising written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mike Rhodes In this episode of the Duct Tape Marketing Podcast , I interview Mike Rhodes. Mike also runs AgencySavvy, training hundreds of agency owners how to ‘do’ Google Ads better and scale their agencies.

Advertising 82

Advertising Advertisers Copywriting Digital Marketing 82

Hubspot Marketing

MARCH 8, 2023

It tells users what your brand is about in just a few words. Let’s see how travel companies from around the world handle Instagram bios. Top Travel Agency Image Source Top Travel Agency uses multiple emojis in the form of a bulleted list to emphasize its copy. Every Instagram profile should have the following: A name.

User-Generated 141

User-Generated Food Promotion Fashion 141

Duct Tape Marketing

MARCH 29, 2023

How To Take Back Control Of Technology written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Gaia Bernstein In this episode of the Duct Tape Marketing Podcast , I interview Gaia Bernstein. 20:34] Who is in charge of making this changes happen? 05:45] Is it intentional manipulation? [06:40]

Law 78

Law Health Food CRM 78

Neil Patel

SEPTEMBER 20, 2021

If you’ve been creating paid ad campaigns for a while, you’ve likely noticed how competitive online advertising has become. Businesses are spending more and more money on paid ad campaigns to attract a growing number of online users. Owned Media Vs. Earned Media in Niche Markets. Don’t know where to start?

Advertising 126

Advertising Advertisers Copywriting Law 126

Duct Tape Marketing

DECEMBER 30, 2022

How To Improve Your Local Marketing Strategy written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Laura Nelson. In this episode of the Duct Tape Marketing Podcast , I interview Laura Nelson. 12:27] How do we get those reviews from customers that seem to be happy? [15:16]

Marketing Strategy 89

Marketing Strategy Marketing Marketers Communications 89

Hubspot Marketing

MAY 16, 2022

If you work in tech, media, or even marketing, you've likely heard a lot of buzz around Web 3. And, more importantly, if you're likely asking questions like, "How could Web 3 impact my business?" , "Will I fall behind if I don't get in on Web 3 now?", Because that is the game that's going to change.

Customer Acquisition 84

Customer Acquisition User-Generated CMO Transform 84

Duct Tape Marketing

FEBRUARY 22, 2023

What To Say To Get Your Way written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jonah Berger In this episode of the Duct Tape Marketing Podcast , I interview Jonah Berger. He has a new book we’re going to talk about — Magic Words: What to Say to Get Your Way. This is John Jantsch.

Customer 66

Customer Marketing Strategy Education Communications 66

Power Digital Marketing

DECEMBER 9, 2022

Influencer marketing has unequivocally proved it isn’t just a passing trend. . The marketing tactic—a collaboration between a company and an influencer to boost brand awareness and sell a product or service—has skyrocketed in popularity. For that, we offer this blueprint for understanding influencer marketing as it exists today.

Influencer Marketing 52

Influencer Marketing Marketing Marketers Promotion 52

Vertical Response

APRIL 12, 2024

Are you looking to refine your marketing strategy for better results? This article cuts through the clutter to present tested marketing techniques that will help you connect with your target audience and drive your brand’s growth. Exploring the Essence of Marketing Marketing isn’t merely about promoting products or services.

Marketing Strategy 48

Marketing Strategy Branding Market Segmentation Marketing Mix 48

Jeff Bullas

DECEMBER 7, 2022

The mere mention of that name elicits images of pot-bellied children with houseflies swirling around their mouths. The change was so profound that it triggered an opposite headline from the same magazine. A continent made of up 54 different and diverse countries comprising over 1 billion people. Corruption. Hopelessness. last quarter.

Health 202

Health Non-Profit Food Energy 202

CXL

DECEMBER 13, 2022

How to improve A/B test results How to prioritize A/B test hypotheses How long to run A/B tests How to set up A/B tests How to analyze A/B test results How to archive past A/B tests A/B testing statistics How to do A/B testing: tools and resources. Table of contents What is A/B testing?

Analytics 106

Analytics User-Generated Key Performance Indicator Non-Profit 106

Hubspot Marketing

MAY 6, 2022

When it comes to building effective social media ad campaigns, the biggest question isn’t “how much should I spend?”. It’s “for every dollar I spend, how much do I get back?”. In other words, it’s all about return on investment (ROI) — how are ad spending and customer conversion linked? How does this happen?

Social Media Marketing 95

Social Media Marketing Marketing Marketers User-Generated 95

Duct Tape Marketing

OCTOBER 11, 2023

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2C 80

B2C Education Marketing Marketers 80

Duct Tape Marketing

APRIL 24, 2024

The Art of Posing Quality Questions written by Tosin Jerugba read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Jeff Wetzler. Questions I ask Jeff Wetzler : [01:48] What is a co-CEO and how does it work? [02:43] I found it.

Transform 46

Transform Real Estate Place Communications 46

Duct Tape Marketing

MAY 25, 2023

The Power Of Digital Strategy In The Digital Age written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mike Lenox In this episode of the Duct Tape Marketing Podcast , I interview Mike Lenox. Questions I ask Mike Lenox: [01:51] How do you define strategy? [02:44] Like this show? Like this show?

Transform 69

Transform CRM New Technology User-Generated 69

Duct Tape Marketing

JANUARY 3, 2023

5 Stages Of Marketing In The Customer Success Track written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch. I’ve mapped this out in what I’m calling the Customer Success Track – a concept I talk about deeply in my latest book – The Ultimate Marketing Engine.

Customer 86

Customer Marketing Marketers Advertising 86

Duct Tape Marketing

MARCH 15, 2023

Cracking the Code of Data-Driven Marketing written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Christina Inge In this episode of the Duct Tape Marketing Podcast , I interview Christina Inge. So how do we get to what’s the important stuff? [08:40] Like this show?

Millennials 83

Millennials Marketing Marketers Health 83

Duct Tape Marketing

DECEMBER 7, 2022

How Modern Marketers Earn Trust Today written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Melanie Deziel. In this episode of the Duct Tape Marketing Podcast , I interview Melanie Deziel. Questions I ask Melanie Deziel: [2:25] How does trust fit into marketing? [3:37]

Marketing 79

Marketing Marketers Education Price 79

Duct Tape Marketing

APRIL 21, 2022

Local Marketing Strategies For Your Small Business written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Laura Nelson. In this episode of the Duct Tape Marketing Podcast , I interview Laura Nelson. 12:27] How do we get those reviews from customers that seem to be happy? [15:16]

Marketing Strategy 90

Marketing Strategy Marketing Marketers Education 90

Duct Tape Marketing

JANUARY 26, 2023

The Secret To Attracting Your Ideal, High-Ticket Clients written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Russ Ruffino In this episode of the Duct Tape Marketing Podcast , I interview Russ Ruffino. He’s sharing the expert tips that could change everything about how you do business.

Price 74

Price eBook Transform Communications 74

Duct Tape Marketing

JULY 5, 2023

How To Write A Business Book That Matters written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Josh Bernoff In this episode of the Duct Tape Marketing Podcast , I interview Josh Bernoff. 02:49] Can a business book have a similar narrative to a fiction book? [04:03] What are they doing wrong? [04:59]

Promotion 63

Promotion Shipping eBook Marketing Strategy 63

Duct Tape Marketing

JANUARY 19, 2023

Uncovering The Hidden Power Of Your Unfair Advantage written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Ash Ali and Hasan Kubba In this episode of the Duct Tape Marketing Podcast , I interview Ash Ali and Hasan Kubba. How would you respond to that notion? [13:52] Like this show?

Education 86

Education Place SEO eBook 86

Duct Tape Marketing

FEBRUARY 2, 2022

How To Create A Brand Name For Your Company written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Rob Meyerson. In this episode of the Duct Tape Marketing Podcast , I interview Rob Meyerson. 6:55] How important do you feel it is for a name to evoke some sort of emotion? [7:50]

Branding 76

Branding Energy Logistics Product 76