OnDemand CMO

MAY 18, 2023

In the ever-evolving landscape of sales, professionals are constantly on the lookout for innovative tools and strategies that can give them an edge. One such game-changing technology is Artificial Intelligence (AI), with ChatGPT leading the way as a versatile tool that can revolutionize the sales process.

CMO 78

CMO CRM Market Trends Communications 78

Hootsuite

AUGUST 11, 2020

A great social media proposal is a key tool for any social media marketer. Whether you’re a freelance social media professional or you work at an agency, you need to understand how to use a proposal to build business. Maybe you’re responding to an RFP (request for proposal).

Social Media Marketing 143

Social Media Marketing Energy Analytics Management 143

Martech

MARCH 14, 2023

The tool challenges the one trait humans always thought they would have over machines — creativity. As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Other brand-related cautions include: 1.

Transform 129

Transform Marketing Marketers Market Research 129

Martech

MARCH 6, 2024

Rather than see this as a setback, our agency views it as a call to action — a chance to hone our cold emails for precision and compliance. At my agency, we prefer a hands-on method to keep our database spot-on. For companies in the gray area, the time to adjust is now.

Energy 111

Energy Non-Profit Real Estate Health 111

SMA Marketing

JULY 27, 2023

In this age of virtual connectivity, establishing a thriving online presence and resonating with the target audience requires expertise, creativity, and adaptability – qualities that a competent digital marketing agency can seamlessly provide. What is Digital Marketing Partner?

Digital Marketing 52

Digital Marketing Transform Marketing Marketers 52

Sprout Social

MARCH 5, 2024

The dream team: How social team structures can support product portfolio marketing According to Dan, “The Nelnet social team sits on the corporate marketing org, and functions like an in-house agency for Nelnet’s various brands—each with different goals and identities on social.” What’s the greater purpose of this proposed project?”

Copywriting 99

Copywriting Education Energy Health 99

SmartBrief - Marketing

JANUARY 9, 2024

Doing more with less seems to be a common challenge agencies and brands currently face. There are those who believe that AI is the start of humanity’s demise and an art/creative industry killer and those who believe it is an empowerment tool for creativity.

Marketing 79

Marketing Marketers Fashion User-Generated 79

Duct Tape Marketing

DECEMBER 15, 2021

About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here ! More from Tiffany A.

Education 101

Education Marketing Marketers 101

Sprout Social

AUGUST 12, 2021

While a template can’t account for specificities, it can still provide a solid foundation that grounds your immediate team, other departments or agency partners in your campaign goals and inspiration. With the right template (and with the help of a social media management tool ), you set every campaign up for success.

Succession Planning 125

Succession Planning Management Branding Promotion 125

Customers.ai

JUNE 26, 2023

There are so many tools that are supposed to make working easier than ever. One reason: there are so many new tools and strategies it can be difficult to know what actually provides value! To be an effective AI Marketing Agency , you do have to know what they are. Marketing agencies can use AI to blow those customers away.

Influencer Marketing 56

Influencer Marketing Marketing Marketers Email Marketing 56

SocialPilot

FEBRUARY 29, 2024

Social media is indeed a powerful tool to achieve various marketing objectives like reaching a wider audience, increasing brand awareness, fostering customer engagement, and cost-effectively generating leads. SocialPilot has all the social media tools you’ll ever need to charge a premium price. Phew, that’s a lot.

Management 52

Management Price Social Media Marketing Advertising 52

Martech

JULY 13, 2023

In April, OpenAI, creators of ChatGPT, made concessions to Italy’s data protection agency in an attempt to bring itself into compliance with GDPR. Although these tools are novel, they are not exempt from existing rules, and the FTC will vigorously enforce the laws we are charged with administering, even in this new market.

Law 79

Law Product New Markets Marketing 79

Search Engine Land

MARCH 12, 2024

Gemini for Search: Who it’s for and who will benefit most I want everything at my agency to be done in the best way to generate meaningful leads for clients. To that end, I can say that most Google Ads agencies and marketers may not benefit tremendously from this early iteration of Gemini. These tools will get better.

User-Generated 123

User-Generated Advertising Advertisers Logistics 123

Hubspot Marketing

MAY 8, 2023

The platform allows creators to scroll through partnership opportunities posted on the site, negotiate their rates, and submit partnership proposals. Clever Clever is a full-service influencer marketing agency that connects creators with brands and brand campaigns. offers tools for reporting, insights, and campaign execution.

Influencer Marketing 126

Influencer Marketing Marketing Marketers CRM 126

Neil Patel

JANUARY 2, 2021

You could get a marketing automation tool and try to figure it out yourself. Don’t just look for a marketing automation tool, find a marketing automation company (agency) that can help you with everything. And dozens of small tools that impact your users. Or you could get a marketing automation company to do everything.

CRM 145

CRM Marketing Marketers Price 145

Neil Patel

NOVEMBER 5, 2020

If you visit the websites of Salesforce, Marketo, HubSpot other top marketing automation tools, what would you see? These tools have a ton of power but no one gets that benefit right after they sign up. It takes a ton of work to set up and manage these tools correctly. I wish it was that simple. And they’ll be more successful.

Marketing 124

Marketing Marketers Price Copywriting 124

SocialPilot

FEBRUARY 5, 2024

It should have information about the brand, proposal, and expectations. Twitter does not show the number of impressions, so you can try SocialPilot’s Twitter Analytics Tool. The final puzzle is finding a perfect influencer marketing agency to bring your vision to life. They manage your campaign from start to end.

Influencer Marketing 94

Influencer Marketing Marketing Marketers Entertainment 94

Duct Tape Marketing

JANUARY 28, 2023

Weekend Favs January 28 written by Shawna Salinger read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting.

Digital Marketing 70

Digital Marketing Advertising Advertisers Marketing 70

SocialPilot

FEBRUARY 6, 2024

You can get such information from influencer marketing tools, platforms, and agencies. You can do that by using social listening tools to track industry-relevant hashtags and brand mentions. ” Use Influencer Marketing tools Using influencer marketing tools is much simpler. .” But what do you tell them?

Influencer Marketing 81

Influencer Marketing Marketing Strategy Key Performance Indicator Marketing 81

Martech

MAY 11, 2023

Meanwhile, technology continues to evolve at a pace with which the glacial legal system simply cannot keep up ( this article about GDPR compliance and AI tools like ChatGPT helps paint a picture of the challenges ahead). And on March 1, the House Committee on Energy and Commerce held a hearing on the proposed law.

Law 102

Law Non-Profit Energy Advertising 102

SmartBrief - Marketing

JANUARY 9, 2024

Doing more with less seems to be a common challenge agencies and brands currently face. There are those who believe that AI is the start of humanity’s demise and an art/creative industry killer and those who believe it is an empowerment tool for creativity.

Marketing 52

Marketing Marketers Fashion User-Generated 52

Search Engine Land

MARCH 17, 2023

EU Antitrust Chief Says Google Settlement Essentially Done 2014: Amid criticism from politicians and Google’s critics, EU antitrust chief Joaquín Almunia essentially said that Google’s antitrust settlement proposal was a done deal.

Search Marketers 124

Search Marketers SEO Marketing Marketers 124

Buffer Marketing

APRIL 23, 2024

“These are insights I always look out for to ensure we have strong brand partnerships,” explains Amanjit Heer , founder of social media marketing and influencer agency We Heer You.    What is your vision for the partnership that you want to propose?  if the brand only sells in the U.K.

Influencer Marketing 97

Influencer Marketing Social Media Marketing Price Fashion 97

Sprout Social

JUNE 1, 2021

For agencies, a successful renewal has the potential to reinvigorate your client relationships. Shake out your nerves, and use the following tips to build a strategic, quantitative business case for continuing your agency-client relationship. . Great agencies lay the groundwork for retention from the very beginning.

Management 87

Management User-Generated Education Brand Management 87

Neil Patel

APRIL 22, 2021

Advertisers were required to purchase impressions from publishers, negotiate terms for ad inventory, and send proposal requests to get their ads out into the world. Fifty-four percent of agencies purchased more than 41 percent of their video inventory through programmatic advertising, compared to only 50 percent in 2019.

User-Generated 117

User-Generated CRM Advertising Advertisers 117

Search Engine Land

APRIL 5, 2024

However, after reading this, you will have a much better idea of how to deliver great SEO audits, regardless of whether you are working in-house, in an agency or as a consultant. Sadly, when I examined audits of various agencies and consultants, they weren’t up to par. There are enough of those already. Everyone can do that.

SEO 100

SEO Place Communications Education 100

Search Engine Land

FEBRUARY 1, 2023

Agencies were not happy with the first iteration of Google’s new Partners program requirements, particularly Google’s doubling of the 90-day spend threshold (from $10,000 to $20,000) and adding an optimization score requirement.

Search Marketers 127

Search Marketers Shoppers SEO Marketing 127

Sprout Social

JULY 30, 2020

Sprout’s Agency Partner Program was built to help our agency customers expand their client networks, connect with other agencies around the globe and use Sprout best-in-class tools to serve their clients more effectively. Social is an essential tool for essential businesses. Give the people what they want and need.

Retail 120

Retail CMO Food Entertainment 120

Search Engine Land

JULY 17, 2023

We have seen in our agency that using SMART goals for SEO is a smart move. SEO Tool Domain and Page Metrics. We could look at typical SEO metrics from third-party tools, and that has its place, but I would suggest a more nuanced and qualitative approach. I believe in using time-proven marketing concepts within our SEO work.

SEO 98

SEO Digital Marketing Place Management 98

Duct Tape Marketing

JANUARY 9, 2024

I think that this idea has really taken on a life of its own recently, probably like so many things here in the beginning of 2023, very influenced by the pandemic, but what I've seen is many, many business owners over the years really are looking for a marketing agency, a marketing consultant, somebody to get the tactical things done. (01:25):

CMO 66

CMO Customer Journey Transform Traditional Marketing 66

Martech

FEBRUARY 9, 2022

There were a handful of agency marketers and a couple of publishers. First-party data, alternative identifiers, clean rooms, privacy-enhancing technologies (PETs) — some combination of those can surely be made to work by adtech, or the agencies, or the publishers. And then, of course, there’s Google and its Topics API.

Law 93

Law Health Marketing Marketers 93

Hubspot Marketing

OCTOBER 24, 2023

Machine learning, a subset of AI, is a powerful tool that's rapidly transforming marketing. Thus, they partnered with Pecan AI , a predictive analytics tool, to make strategic decisions with the help of predicted lifetime value (pLTV) models. Tuff achieved a 75% success rate on partnership proposals.

User-Generated 108

User-Generated Price Retail Marketing 108

Marketing Insider Group

JULY 29, 2021

You can use interactive tools like Keynote, Google Slides, Canva, Prezi, Flowvella, and others. Some of these tools allow you to interact with your visuals while on-screen, making both you and your presentation visible to attendees in new and exciting ways. Allow selected attendees to make short presentations during your event.

Entertainment 137

Entertainment Marketing Plan Place Management 137

Search Engine Land

JULY 3, 2023

Depending on your job seniority, you may also be asked to contribute internally to the growth of your organization or department (like helping out on a proposal). Below are some of the most helpful tactics for handling PPC requests that I’ve learned after over five years of working at a digital agency.

Management 97

Management Search Marketers Customer Marketing 97

Martech

FEBRUARY 28, 2022

But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. Across the board, email is a lead-generation tool. ” The complexity is immense. You’re wrong.

B2C 127

B2C Whitepaper CRM Marketing Automation Platform 127

Duct Tape Marketing

DECEMBER 22, 2022

Scaling Your Agency Without Adding Overhead written by John Jantsch read more at Duct Tape Marketing. 14:37] The proven, repeatable process and model that we’ve created that your agency can license. [15:09] So here's my kind of four step process for building an agency, building a business without adding overhead.

Shoppers 69

Shoppers Price Fashion CMO 69

Sprout Social

SEPTEMBER 18, 2023

For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year. Take into consideration the cost of tools, resources, employees and contractors. How do you make sure to spend wisely on tools?

Social Media Marketing 128

Social Media Marketing Marketing Marketers Influencer Marketing 128