Orbit Media Studios

JANUARY 22, 2025

Semrush has the Keyword Gap report. Ahrefs has a Content Gap report. Ill use Semrush in this example. Im giving you a Semrush Keyword Gap report, which compares the keyword rankings of your brand to three competitors. Several SEO tools that have these kinds of competitive analysis reports. Heres what it looks like.

Branding 69

Branding SEO Whitepaper CMO 69

Sachs Marketing Group

JANUARY 24, 2025

Local SEO for Doctors Marketing vs. General SEO While general SEO focuses on broader, national visibility, local SEO strategies for doctors target specific geographic locations to attract nearby patients. At Sachs Marketing Group , we offer customized doctor local SEO services tailored to meet your specific goals.

SEO 52

SEO User-Generated Management Promotion 52

Backlinko

DECEMBER 9, 2024

Reciprocal Links vs. Link Exchanges Reciprocal links and link exchanges are similar but not exactly the same. Key stat: Ahrefs found that almost three quarters of domains have reciprocal links. For example, Semrush uses Authority Score (AS). That on its own doesnt mean you should be trying to build reciprocal links.

SEO 100

SEO PR Thought Leadership Analytics 100

Search Engine Roundtable

JULY 1, 2025

New vs Old pics below. , Other Great Search Threads: Google is testing a new layout when you search for a stock ticker. The new layout has a shaded chart, a "key info" box, and news on the right. Change is brewing. Len on X Microsoft Advertising Search campaigns require careful keyword champion selection.

Law 59

Law Energy SEO Fashion 59

Search Engine Roundtable

JUNE 25, 2025

How 3 Businesses Found Success , Jyll Saskin Gales Why Sustainable Growth Demands The Right Mix Of Paid And Organic , Semrush Search Features ChatGPT Rolls Out Wider Auto Prompt / Search Suggestions , Search Engine World Gemini 2.5

Fashion 85

Fashion User-Generated SEO Advertisers 85

Jeff Bullas

MARCH 1, 2023

SEMrush You’re probably familiar with SEMrush as an all-in-one marketing suite. So, if you want to reduce your reliance on individual tools for researching your competitor’s pay-per-click (PPC) strategy, scheduling social media posts, or finding new keyword ideas, SEMrush should be your SEO tool of choice. “I Yoast SEO 4.

SEO 361

SEO Search Marketers Analytics Marketing 361

Jeff Bullas

FEBRUARY 16, 2023

Picking the best tool for keyword research: a data-driven approach I’ve already once mentioned that Semrush has the largest keyword database on the market. Semrush has the highest percentage of keywords that come closer to the real numbers Google itself reports, which means that when it comes to data accuracy, Semrush is the top solution.

SEO 331

SEO Price Product Customer 331

Search Engine Journal

NOVEMBER 28, 2022

The post Semrush Vs. Ahrefs: Why Are The Number Of Indexed Pages Different From Google? Whatever SEO tool you're using, understand what it's best used for and discern which one you believe when running an analysis. appeared first on Search Engine Journal.

SEO 99

SEO 99

Search Engine Land

OCTOBER 17, 2023

You likely know this list: Ahrefs, BuzzSumo and Semrush. Ahrefs Ahrefs is a great source of info for: Search traffic. I also like to use Ahrefs for a couple of more advanced initiatives: High-level batch analysis This a very fast overview of backlinks for any list of URLs you enter. Paid traffic. Trends over time.

SEO 117

SEO Branding Product Search Marketers 117

Neil Patel

JANUARY 16, 2023

Of those backlinks, 84% are follow links vs. 16% no follow links. 74% are text-based vs 20% image-based. According to SEMRush, Adobe has 17.8 Ahrefs estimates the value of the traffic going to the Adobe site at $102.1 Of those backlinks, 74% are follow links vs 26% no follow links and 81% are text-based vs 9% image-based.

SEO 115

SEO Place Product Branding 115

Search Engine Land

SEPTEMBER 6, 2023

Dig deeper: Digital PR vs. manual link building: Adapting to the modern search landscape 3. Some use SEO metrics like Domain Rating (DR) from Ahrefs to triangulate a quality site. However, many digital marketers and SEOs use popular metrics from the main link tools Ahrefs, Moz, Majestic or Semrush.

PR 127

PR SEO Health Influencer Marketing 127

Marketing Insider Group

NOVEMBER 30, 2021

Higher percentages of organic vs. paid web traffic is a good indicator that high SERP rankings are creating brand awareness. Paid vs. organic search traffic. The best way to measure brand awareness using organic search traffic metrics is to compare organic vs. paid search traffic. 4 Ways to Measure Brand Awareness.

Branding 140

Branding Food User-Generated Advertisers 140

Kevin Indig

APRIL 19, 2023

This is the power of Ahrefs Webmaster Tools! On top of that, Google’s understanding of good vs. bad links has become so advanced that it’s impossible for us to reverse-engineer. You can measure traffic and conversions with tools like Google Analytics or Knotch and ranks with Ahrefs, Semrush, Moz or Sistrix.

PR 122

PR SEO User-Generated CMO 122

Hootsuite

JUNE 22, 2020

Brand monitoring vs. social media monitoring. Brand monitoring vs. social listening. Brand monitoring vs. social mentions. SEMRush is on the case. That goes for all forms of media: from Twitter to TV spots to sassy bumper stickers. Social media monitoring is part of brand monitoring. Asking for a friend.

Branding 145

Branding PR Product Management 145

Search Engine Land

DECEMBER 30, 2022

The by-no-means-definitive keyword size showdown: GSC vs. Ahrefs vs. Semrush vs. Moz. Make sure you're following these site settings to improve your SEO. (By By John McAlpin. Published Sept. See the results of a comparison of four leading SEO tools' keyword coverage for domains in the pharmaceutical space. (By

SEO 104

SEO Pharmaceutical Search Marketers Management 104

Calvyn Lee Blog

SEPTEMBER 26, 2023

Conduct Keyword Research Keyword Research Tools : Use keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs to identify high-volume and relevant keywords within each topic. For example, link from a “Shared Hosting vs. VPS Hosting” article to more detailed articles on each hosting type.

SEO 130

SEO Price Management Analytics 130

Search Engine Land

MAY 22, 2023

The non-enterprise tools the team had been using: Semrush : Audits of current performance. Ahrefs : Keyword research, link building. Based on our evaluation, Semrush is a versatile tool that aligns search volume results with Google’s data and provides search intent insights. ClearScope : Content optimization, grading.

SEO 88

SEO Analytics Price User-Generated 88

Search Engine Land

OCTOBER 20, 2023

Focusing your SEO program on outcomes vs. outputs while effectively communicating those outcomes to the right stakeholders can drastically improve your ability to drive results. SEO outputs vs. SEO outcomes: How do they differ? Tools like Semrush or Moz can help track and analyze these rankings.

SEO 124

SEO eCommerce User-Generated Analytics 124

Neil Patel

OCTOBER 15, 2020

Moz and SEMrush: More Detailed Info and a “Freemium” Model. There are also paid keyword tools you can use, like Moz, SEMrush, and AHrefs. Both Moz and SEMRush have free trial periods. Before I dive into this section, I want to say there’s a difference between keyword optimization for organic traffic vs. paid ads.

SEO 145

SEO Advertisers Advertising Place 145

Hootsuite

DECEMBER 13, 2024

online vs retail-only, shipping regions, etc). Are mentions up 20% this week vs. last, and your brand sentiment metrics are mostly positive? Compete on SEO: Use Ahrefs, Moz, SEMrush, and others to track your competitors SEO rankings and where you fall among them. Availability (e.g. Reputation and reviews. If so, great!

PR 97

PR Price SEO Analytics 97

Search Engine Land

MAY 19, 2023

Here are some of the most well-known: Ahrefs Navigate to Keywords Explorer and you can begin your search. Ahrefs CMO Tim Soulo explains in detail: “Here at Ahrefs, we use a simple method for calculating KD. Semrush In the Keyword Overview section of Semrush, you’ll find their difficulty metrics.

SEO 117

SEO CMO Analytics Management 117

Neil Patel

APRIL 2, 2023

Semrush Backlink Gap Tool The Semrush Backlink Gap Tool is a must-have for analyzing your backlink profile and finding new link-building opportunities. Ahrefs An absolute favorite among online marketing professionals, Ahrefs gives you all the tools you need to track your backlinks and keywords. NoFollow vs. DoFollow.

SEO 124

SEO User-Generated Analytics Health 124

Search Engine Land

JANUARY 19, 2023

Position Website Impressions vs. URL CTR By Device Website Top 10 Landing Pages broken down by Impressions, Clicks, CTR Website Top 10 Queries broken down by Impressions, Clicks, CTR, Avg Position Website Domain rating – Pulled from Semrush/Ahrefs Website Keyword rankings from Top 10 Overall – segmented by page type (blog, product, support, etc.)

SEO 81

SEO Analytics Price Branding 81

Neil Patel

MAY 21, 2021

The problem is, no matter how much keyword research you put in on Ubersuggest , Ahrefs, and SEMrush, you’ll never find all the keywords that people in your target audience are searching. Exact Match Vs. Broad Match in Semantic Search. Using Semantics for Paid Vs. Organic Search. This is where semantics come in.

Advertisers 136

Advertisers Advertising SEO Analytics 136

Search Engine Land

OCTOBER 14, 2022

They are: Brand vs. non-brand clicks. Brand vs. non-brand clicks. All that said, I use Google Search Console to get insight into brand vs. non-brand searches. You could use Ahrefs or Semrush to do the same thing, but I prefer GSC (although the UI isn’t as snazzy) because all the data is coming directly from Google.

SEO 96

SEO Non-Profit Customer Acquisition Analytics 96

Backlinko

SEPTEMBER 27, 2023

These tasks can be automated using SEO tools like Semrush , Google Search Console, and Google Analytics 4. However, instead of going through all your backlinks and judging their worth manually, you can use Semrush’s Backlink Audit tool to check up on them for you. This will inform Google to ignore these links.

SEO 121

SEO User-Generated Analytics Health 121

Search Engine Land

AUGUST 11, 2023

You can use Google Trends to: Plot how your brand name trends vs. your competitors. Semrush Semrush has valuable data showcasing keywords used, search volume, CPCs, traffic, etc. Ahrefs Ahrefs is typically used as an SEO tool. Add up to four keywords to compare. The estimated monthly clicks and ad spend.

Management 86

Management Advertisers Advertising User-Generated 86

Hubspot Marketing

FEBRUARY 7, 2024

The HubSpot Blog (we cover a variety of topics for different skill levels) The HubSpot YouTube Channel Search Engine Journal Search Engine Land SEMrush Bing Webmaster Guidelines There are other search engines out there, but I’m going to assume you’re mainly optimizing your website to meet Google’s quality standards. Stay on top of the trends.

SEO 130

SEO CRM Analytics User-Generated 130

Marketing Insider Group

FEBRUARY 2, 2021

Source: Semrush. BuzzSumo, Alexa, SEMrush, and iSpionage are helpful tools that dig into competitor data. Here are a few costs to consider when building your budget and choosing your channels: Hiring a marketing team in-house vs. outsourcing the work to an agency. Source: Ahrefs. Build brand recognition? Make sales?

Digital Marketing 112

Digital Marketing Whitepaper User-Generated eBook 112

Search Engine Land

OCTOBER 17, 2022

If you aren't already tracking your content performance in a tool like Google Analytics, you can pull your various metrics from SEO tools like Semrush, Ahrefs, or SEO Site Checkup. A few good options are Screaming Frog SEO Spider and Semrush's Content Audit Tool. Content quality tools. Bounce rate. Conversion rate.

SEO 96

SEO Analytics Traditional Marketing Education 96

Kevin Indig

AUGUST 21, 2023

I assume we’re talking about a SaaS company because ecommerce or marketplaces have different dynamics (see aggregators vs integrators ). Read the full post on Linkedin Edd Wilson asks: How do you plan content investment for new companies/brands in competitive spaces?

Shipping 95

Shipping eCommerce SEO Product 95

Search Engine Land

DECEMBER 15, 2022

You can also use third-party tools to track keyword growth, positions and more, such as: Ahrefs Semrush Moz. Separating brand vs. non-brand keywords. A few of the main ones include: Google Search Console Google Analytics Adobe Analytics Bing Webmaster Tools Internal site search. Get the daily newsletter search marketers rely on.

SEO 88

SEO Analytics Place Branding 88

Search Engine Land

MARCH 17, 2023

ChatGPT API vs. web interface The biggest differences include the following: Scale and bulk tasks If you want to integrate ChatGPT with an existing application or spreadsheet, you'll need to use the API. Understanding that will help you determine which to use for SEO tasks. What problems do you want to solve?

SEO 145

SEO Price User-Generated Place 145

CXL

NOVEMBER 17, 2022

For SEO analysis: Ahrefs 8. Ahrefs, for example, has a dedicated Academy with courses designed to help you make the most of its product: Sprout Social gives users access to a Learning Portal that includes a Live Webinar Series and the chance to ask tutors questions about the product. For SEO analysis: Ahrefs. Conclusion.

Analytics 88

Analytics Key Performance Indicator Non-Profit Customer Acquisition 88

Pam Didner

APRIL 2, 2021

Although there are many ways to classify content, here are the categories I use: Ownership: Original vs. 3rd party vs. User-generated content. Content format: Text vs. Audio vs. Video. Then, you need to assess whether you have the right talent (in-house vs. agency) to create the content.

Content Marketing 106

Content Marketing Marketing Marketers Marketing Plan 106

Search Engine Land

MARCH 26, 2024

Research and competitive analysis Tools like Ubersuggest, Ahrefs and Semrush are useful for your ASO strategy, just like SEO. For example, here are the overview stats from Ubersuggest for Western Union’s Apple App Store listing page: Here are the same stats for a competitor, Wise, shown on Semrush: Why is this information helpful?

SEO 85

SEO Real Estate PR Health 85

Search Engine Land

APRIL 4, 2024

Note that you might need to lean on a third-party tool for this, like Semrush, as GSC won’t report on all placement types. Mobile : Did you lose more visibility on smartphones and tablets vs. desktops? Luckily, there are lots of SEO tools out there that make this easy (Ahrefs, Majestic, etc.). Do we care about this traffic?

SEO 111

SEO Analytics PR Branding 111