Search Engine Roundtable

JUNE 16, 2025

OpenAI has updated the ChatGPT interface to add additional UTM parameters to help with tracking more clicks from ChatGPT to your website. Now, under the "more" section, those links contain these UTM parameters, before they did not.

Analytics 114

Analytics 114

Trade Press Services Newsletter

JANUARY 9, 2025

Digital marketing offers precision targeting, real-time analytics, and cost efficiency. Provide training and development opportunities in areas like data analytics, content creation, and social media to get ahead of marketing trends. Strike a Balance Between Traditional and Tech A balanced marketing plan spans a variety of channels.

Marketing Plan 220

Marketing Plan Whitepaper Direct Mail Marketing 220

Trade Press Services Newsletter

MAY 1, 2025

Analyze your current sites design, navigation, SEO performance , loading speeds, and other analytics data. Post-launch, continue monitoring user behavior through analytics and collect input to refine and optimize over time. Audit Your Current Site and Performance A thorough audit is a critical starting point for any website redesign.

User-Generated 207

User-Generated Analytics SEO Promotion 207

Martech

OCTOBER 21, 2024

If you’re an agency in the world of data collection (analytics, marketing, etc.), Each case was slightly different, but they all boiled down to the client not owning or controlling 100% of their analytical or marketing data. Analytics data A client hired an agency to implement, configure and maintain their site’s analytics.

Transform 127

Transform Analytics User-Generated Management 127

Sprout Social

SEPTEMBER 12, 2024

Beyond supporting content creation, AI-driven tools are transforming marketing because these emerging technologies also provide insights through data and analytics. For example, by monitoring analytics you can determine audience sentiment and gauge emotional perceptions of your content.

Management 135

Management User-Generated Key Performance Indicator Transform 135

Martech

FEBRUARY 21, 2025

This article was co-authored by Matt Wakeman , Weicong Zhao and Joseph Enever , analysts in the Gartner Marketing Practice , covering marketing data and analytics. Reflecting its growing importance in marketing analytics, Gartner found that 64% of senior marketing leaders have adopted MMM solutions.

Marketing Mix 121

Marketing Mix Finance Analytics Marketing 121

Martech

DECEMBER 2, 2024

Predictive analytics helps CEOs and CFOs allocate credit through multi-touch attribution (MTA), while data scientists use it to forecast patterns. The predictive analytics problem: A dog chasing its tail Picture a dog barking at an empty tree, convinced something valuable is there. Remember, LLMs are prone to hallucination.

Transform 125

Transform Analytics Marketing Marketers 125

SmartBrief - Marketing

OCTOBER 30, 2024

Real-time data analytics. Predictive analytics. OOH marketers can use predictive analytics to identify the best locations and times for ad placements, anticipate consumer responses and allocate budgets more effectively. This level of responsiveness is something traditional home advertising methods cannot match.

Transform 126

Transform Analytics Marketing Marketers 126

Buffer Marketing

SEPTEMBER 17, 2024

  As I always do in these articles on the best time to post on social media, I advise experimenting with your posting schedule as part of your  LinkedIn marketing  strategy, then digging into your  social media analytics  to uncover your unique best time to post and make the most of the  LinkedIn algorithm. 

Analytics 134

Analytics Social Media Marketing Place Branding 134

Martech

FEBRUARY 19, 2025

AI-driven predictive analytics and real-time decision support are shifting marketing from a reactive discipline to one that anticipates trends and delivers insights in the moment. Traditional analytics often feels like driving using only the rearview mirror. Many marketers have yet to capitalize on predictive analytics.

Analytics 133

Analytics Marketing Marketers User-Generated 133

Marketing Insider Group

AUGUST 27, 2024

Using analytics to track performance and make data-driven decisions enables you to use data to its full potential. Utilizing Data and Analytics Data and analytics are vital when marketing a manufacturing company in 2024. Understanding Your Market Before all else, you’ll need to understand your specific market.

Manufacturing 122

Manufacturing Whitepaper Marketing Marketers 122

Martech

OCTOBER 14, 2024

Familiarize yourself with tools such as CRM systems, marketing automation platforms (like Marketo or HubSpot), and analytics tools. Data management and analytics: Prioritize data governance to maintain data quality, integrity and privacy. Leverage data analytics to generate insights that inform decision-making and strategy.

Key Performance Indicator 114

Key Performance Indicator CRM Marketing Automation Platform Customer Acquisition 114

Martech

JUNE 19, 2025

Where to find conversion data: Google Analytics or other website analytics platforms. Where to find them: Native social media analytics platforms (e.g., LinkedIn Analytics, X Analytics, Facebook Business Suite), Google Analytics (using proper UTM tagging for social campaigns), CRM systems (integrating social lead forms).

CRM 84

CRM User-Generated Analytics Customer Acquisition 84

Sprout Social

JUNE 27, 2025

Whether you’re scaling your channel or improving your views and engagement, YouTube analytics helps you understand what works, where to optimize and how to tie your efforts to measurable outcomes. You can analyze interactions in YouTube analytics tools to learn, improve and report on your YouTube strategy.

Analytics 101

Analytics Key Performance Indicator User-Generated Entertainment 101

Marketing Insider Group

SEPTEMBER 23, 2024

Its primary functions involve streamlining marketing tasks like campaign management, content creation, and data analytics. Its analytics capabilities help businesses understand the performance of their efforts and make data-driven decisions, as well. Analytics software, which provides deep insights into marketing performance.

Management 123

Management CRM Analytics Marketing 123

Martech

APRIL 15, 2025

Predictive analytics and generative AI merge to enable true one-to-one personalization, placing analysts at the heart of customer strategy. Generative AI has already streamlined routine and repetitive tasks, but agentic promises even more time savings and broadens the types of work that marketing analytics can perform.

Transform 126

Transform Customer Journey Analytics Marketing 126

Martech

DECEMBER 6, 2024

It also knows about machine learning, marketing analytics, and Agile Marketing. For instance, asking, “What do you know about the use of AI to improve marketing analytics?” What research studies about AI and marketing analytics would support the average B2B marketer? The GPT knows a lot about AI.

Transform 129

Transform Analytics User-Generated Education 129

Buffer Marketing

FEBRUARY 17, 2025

Which social media analytics do they care about the most? The shortcut for creating custom social media dashboards Can you find almost all social media analytics you need natively on your social media accounts? But there’s a far quicker route you can take: Use a social media analytics software.

Transform 115

Transform Analytics Social Media Marketing Key Performance Indicator 115

Martech

AUGUST 7, 2024

Teams relying on gut instincts and anecdotal evidence for planning are falling behind more sophisticated brands using predictive analytics and data insights. Gather quantitative and qualitative data using tools such as surveys, focus groups and analytics platforms. Data-driven marketing is the right approach for running campaigns.

Key Performance Indicator 126

Key Performance Indicator Analytics CRM Retail 126

Buffer Marketing

DECEMBER 16, 2024

If you have a Bitly account, you can connect it to Buffer to use your custom domain and get your link analytics in Bitly. Each website can have its own settings and analytics, making it easy to manage different brands from one dashboard. link — effectively removing a step in your posting process. Price: The buff.ly

Price 111

Price User-Generated Analytics Shoppers 111

Martech

FEBRUARY 4, 2025

Unassigned traffic in Google Analytics 4 (GA4) can leave marketers scratching their heads, wondering where these visits are coming from. Dig deeper: Channel groups: Getting started with Google Analytics 4 Direct traffic vs. unassigned traffic A common assumption is that direct traffic and unassigned traffic are the same.

Analytics 117

Analytics Place Management SEO 117

Backlinko

JUNE 12, 2025

In this guide, you’ll learn: Why Google rankings are no longer your best growth signal What LLM visibility actually means How to track and influence this new layer of search that’s driving brand discovery Let’s start with what your current analytics are struggling to see. And users trust those recommendations.

SEO 122

SEO User-Generated Analytics Customer Journey 122

Martech

NOVEMBER 27, 2024

Ecommerce holiday spending is higher than anticipated, according to Adobe Analytics. Updated holiday stats from Adobe Analytics can be found here. For the first 24 days of November, U.S. ecommerce sales were up 9.6% year-over-year. This exceeds the record-breaking 8.4% increase expected for the entire 2024 holiday shopping season.

eCommerce 125

eCommerce Shoppers Retail Analytics 125

Marketing Insider Group

SEPTEMBER 2, 2024

” You can use tools like Google Analytics to track clicks and conversions and heatmaps to visualize where users click most. Analyze Results: Employ your email marketing platform’s analytics to track open rates and engagement for each variation. Your language should be clear, concise, and action-oriented to encourage clicks.

Content Marketing 124

Content Marketing Marketing Marketers Analytics 124

Martech

APRIL 10, 2025

However, some of that lost organic traffic may be categorized differently in your analytics. Take action now: Set up your analytics tool to track AI-driven visits. A drop in search-generated traffic can make it seem like your SEO efforts have taken a hit. In some cases, AI tools do send header information.

Transform 134

Transform User-Generated Analytics Retail 134

Martech

OCTOBER 28, 2024

Predictive analytics based on historical data Then: AI-driven predictive analytics based on historical data, such as past purchase behaviors, were heavily used to predict future buying patterns. Now: Basic predictive analytics alone is no longer enough, as customers expect companies to adapt in real-time.

Market Trends 129

Market Trends Transform Customer loyalty Millennials 129

Marketing Insider Group

AUGUST 26, 2024

Predictive Analytics Using AI to predict customer behavior and trends is highly beneficial for marketers. Predictive analytics tools, such as IBM Watson and Google Analytics, forecast future actions based on historical data. Reach out to learn more or book a free appointment to discuss your marketing needs with our team.

CRM 121

CRM Transform Marketing Marketers 121

Martech

JULY 17, 2024

These statistics come from an extensive global survey of 1,600 decision makers in genAI strategy or data analytics in organizations across key sectors conducted by Coleman Parkes for data management and analytics vendor SAS. What we do is position ourselves as that analytical horsepower that can sit behind them.”

Transform 144

Transform Food Analytics Place 144

Hubspot Marketing

OCTOBER 22, 2024

The sales team uses a CRM system, the marketing team relies on multiple analytics tools, and the support team works on a customer success platform. The real game-changer is the ability to use AI tools for end-to-end data analytics and performance tracking. Use case #1: Predictive analytics for campaign performance.

Analytics 118

Analytics Transform Marketing Marketers 118

Martech

JANUARY 21, 2025

Tools like Google Analytics or social media insights can help pinpoint content that resonates with your audience. Monitor key metrics: Use tools like Google Analytics or email marketing platforms to assess engagement, conversions and traffic. These types of assets provide a solid foundation for creating smaller, focused pieces.

Whitepaper 138

Whitepaper Analytics SEO User-Generated 138

Martech

DECEMBER 3, 2024

Ecommerce is experiencing the best holiday season ever, keeping pace with a record-breaking forecast from Adobe Analytics. online sales alone, Adobe Analytics found. Cyber Week, the period just concluded from Thanksgiving to Monday, brought in $41.1 billion in U.S. online sales, up 8.2% year-over-year. And the strategy works.

Shoppers 119

Shoppers eCommerce Retail Health 119

Martech

APRIL 22, 2025

Most notably, it replaced its Universal Analytics program, which depends on cookies, with Google Analytics 4, which does not. .” Resources invested There’s little doubt Google was serious about getting rid of cookies. The company invested considerable resources in anticipation of their disappearance.

PR 109

PR Analytics Advertising Advertisers 109

Sprout Social

JUNE 13, 2025

YouTube analytics provides key metrics such as views, watch time, engagement, click-through rates, audience retention and traffic sources. Set up tracking and attribution To measure ROI, you need to collect the right data and plug it into the analytics tool your marketing and leadership teams use to evaluate performance.

Analytics 104

Analytics Marketing Marketers Customer Journey 104

Martech

MARCH 4, 2025

Demand generation uses intent signals and predictive analytics to engage high-value accounts. Proficiency in marketing technology, including CRM, automation, AI and analytics tools. Blending creativity with analytical rigor is now a critical competency for modern marketers.

Transform 123

Transform CRM Analytics User-Generated 123