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CDP and customer experience: Best of the MarTechBot

Martech

Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates? This data can inform future marketing strategies and optimizations.

Customer 118
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Mastering Email Frequency: Best Practices for Consistent Engagement

Vertical Response

Aligning email cadence with the customer purchase cycle ensures appropriate timing and avoids overwhelming subscribers. Different types of emails, like promotional emails and newsletters, may require varying frequencies. Many email marketers prefer a weekly schedule, impacting overall engagement rates.

B2C 99
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Stop killing customer engagement with assembly-line marketing: Embrace position-less marketing by Optimove

Martech

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. Position-less marketers break down these data silos, gaining a holistic view of the customer journey.

Customer 130
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17 marketing job descriptions for hiring managers to attract ideal candidates

Hubspot Marketing

Research and analytical skills. An understanding of digital marketing tools and tactics. Blog Manager Job Description Did you know that SEO blogging was the top B2B marketing channel, resulting in ROI, according to HubSpot's State of Marketing Report 2025 ? Likewise, content marketing ranked in the top three for B2C.

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How to Use Social Media as a B2B Company

Buffer Marketing

Numbers tell the same story: 75 percent of B2B buyers use social media to make buying decisions 60 percent of B2B marketers say social media is the most effective channel for driving revenue That said, there are key differences between how you formulate a B2B social media strategy and a B2C social media strategy.

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28 AI Marketing Tools to Save Time and Boost Performance

Buffer Marketing

These marketing automation tools help you craft more engaging content and scale personalization for better results. Attentive: Personalize messages at scale Source: Attentive Attentive is a B2C email and SMS marketing software that helps brands create tailored experiences for each customer. Pricing: Not listed.

Price 123
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Designing an Event Marketing Budget? Here’s What Experts Recommend

Hubspot Marketing

So, marketing is key to making sure the right audience is there to hear your message. Digital ads are one of the fastest and most cost-effective ways to market an event. For B2C events, consider location or interests when targeting your demographics for digital ads. Consider these costs and channels to attract attendees.