Hubspot Marketing

AUGUST 8, 2022

Check out this article to see how brands are getting creative on YouTube in 2022, plus this guide on YouTube marketing 101. All this to say, if you're looking to engage with your audience, build a community, and nurture brand loyalty with video, Instagram deserves a chance on your marketing roster. Instagram Video. Instagram Live.

Video Marketing 129

Video Marketing Branding User-Generated Millennials 129

Martech

FEBRUARY 7, 2024

I remember when the web was brand new, unknown and scary to many people. Because AI is unexplored territory and, in the wrong hands, can damage a company’s brand, people will need to know how to maintain ethical boundaries. Part of the marketing strategy is to launch co-branded ads with retailers.

Millennials 110

Millennials Marketing Marketers Marketing Automation Platform 110

SmartBrief - Marketing

MAY 19, 2024

Leveraging AI for predictive analysis One area in which the genuine potential of AI shines is in predictive analytics. Another use case for predictive analytics is in forecasting demand through historical data, weather forecasts, and upcoming events. However, this is where caution is warranted.

Retail 90

Retail Gen Z Customer Millennials 90

Hootsuite

MARCH 20, 2023

Consider asking for advice that relates to your brand and niche in order to get relevant—and if you’re lucky, useful—responses. Jewellery brand Jennybird posted an IG video asking followers to guess what their latest launch would be, and generated lots of comments from guessers.

Analytics 96

Analytics User-Generated Gen Z Millennials 96

Marketing Insider Group

MARCH 24, 2021

When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. Gone are the days when a catchy commercial was all a brand needed to win a consumer’s business. Your brand doesn’t need a David Ogilvy or Phyllis Robinson to give it a human touch.

Branding 138

Branding Transform Whitepaper User-Generated 138

Martech

MAY 21, 2024

Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this kind of brand interaction more than a cliché. Example : Imagine a feminine hygiene brand with a sports product line. Example : The feminine hygiene brand develops messaging that speaks to the mean, clean, green running machine.

Millennials 97

Millennials Advertising Advertisers Branding 97

Hubspot Marketing

JULY 22, 2022

Jump to our Gen Z deep dive >> Millennials Overview (ages 25-35). Social media, internet search, and YouTube ads are also the top ways Millennials discover new products. Facebook, YouTube, and Instagram are the top social media apps among Millennials. Jump to our Millennial deep dive >> Gen X Overview (ages 35-54).

Gen Z 138

Gen Z Millennials Retail User-Generated 138

Sprout Social

OCTOBER 14, 2020

You don’t have to look hard to find an up-and-coming brand ambassador program on social media. With the growing popularity of unfiltered content and “everyday” influencers, brands are looking to build relationships with satisfied customers who can advertise for them. What is a brand ambassador program, anyway?

Branding 142

Branding Gen Z Millennials Promotion 142

Martech

FEBRUARY 22, 2023

TikTok has tapped into this trend, allowing marketers and brands to tell their stories and capture consumer attention. Not only does video content humanize a brand, but it also stimulates several senses at once, which is critical for buyers to retain information. are under 30, accounting for the Gen Z audience and younger millennials.

Gen Z 112

Gen Z Millennials User-Generated Marketing 112

Marketing Insider Group

JULY 21, 2020

Millennials Will Not Compose 75% of the Future Workforce. Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. Certainly, millennials will become a driving force in tomorrow’s workplace.

Millennials 215

Millennials Whitepaper Transform Gen Z 215

Hubspot Marketing

MAY 8, 2023

To overcome this challenge, marketers can use tools like Google Analytics or heat maps to gather data on customer behavior. Marketers can also use social listening tools like Hootsuite to monitor conversations around their brand on social media. Creating content that resonates with the audience.

Market Research 133

Market Research Gen Z Key Performance Indicator Millennials 133

Neil Patel

SEPTEMBER 8, 2021

B2B brands are finding huge success in the digital marketplace industry and everyone wants a piece of the pie. In this blog, we’ll explore some of the best niche marketplaces for B2B brands and share insights into how you can increase conversions on these platforms. Kitmondo allows brands to buy and sell used machinery online.

Real Estate 136

Real Estate Manufacturing Millennials Shipping 136

Digital Marketer

JUNE 7, 2023

You need it to connect with your target audience, boost your brand’s visibility, and drive sales. We’ve compiled ten effective social media ecommerce strategies that can propel your brand to new heights. You don’t actually sell them anything but make them remember and trust your brand or business.

eCommerce 86

eCommerce Gen Z Millennials Social Media Marketing 86

Martech

JULY 28, 2022

This year, mobile gaming is set to surpass a 60% market share of global in-game advertising, according to a new study by marketing intelligence firm IDC and app analytics platform data.ai. Somewhere in the middle, Millennials are likely too busy with children and careers to be spending as much time and money on apps.

Gen Z 119

Gen Z Advertising Advertisers Millennials 119

Martech

FEBRUARY 23, 2024

Whether it’s for “tech-savvy millennials” or “enterprise decision-makers,” persona tagging facilitates the delivery of highly relevant content. Journey builder tools Armed with insights from analytics segmentation, journey builder tools are employed to visualize and craft the customer journey for different personas.

Transform 95

Transform Customer Journey Analytics Millennials 95

Hubspot Marketing

JANUARY 16, 2023

Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year. They enable your audience members to connect with each other and share tips related to your industry, and helps showcase your brand as a leader in the space. And I'm not alone.

Social Media Marketing 124

Social Media Marketing Gen Z Millennials Influencer Marketing 124

Rock Content

AUGUST 19, 2020

A big part of succeeding in Digital Marketing is finding out the right channels to promote your brand. By the end of this article, you will be able to understand: Why does a brand need a social media presence? What social media channels should your brand be present? Why does a brand need a social media presence?

Branding 100

Branding Millennials Fashion User-Generated 100

Hubspot Marketing

DECEMBER 13, 2023

In the fiercely competitive landscape of online lifestyle and e-commerce brands, where promoting numerous products puts you in direct competition with retail giants like Amazon and Walmart, small businesses often face a daunting challenge. First, claim your website to access analytics and other features. What is Pinterest SEO?

Gen Z 100

Gen Z SEO Real Estate Millennials 100

Marketing Insider Group

DECEMBER 18, 2023

With Sponsored Updates , brands can reach members with their News Feed, bringing them valuable information and insight wherever they are, on their desktop, mobile or tablet device. Its software integrates branded content from marketers like Intel and Pepsi into the feeds of publishers like Forbes and Time Inc. Why Sponsored Updates?

Gen Z 86

Gen Z Millennials Advertising Advertisers 86

Hootsuite

APRIL 26, 2023

This information can help businesses understand their overall audience demographics and brand sentiment. Social media market research can offer real-time insights with extreme speed and accuracy—pull an analytics report , and it’ll give you the scoop about what’s happening this very minute. And that can be helpful, too.

Market Research 123

Market Research Social Media Marketing Real Estate Fashion 123

Businesses Grow

MARCH 18, 2024

I skipped out on the celebrities, the movie debuts, and the glitzy brand activation parties in favor of relevant topics, smaller discussions and intimate dinners. Gen Alpha is 0-10 years old so this came through interviews with their Millennial parents. ” An interesting idea: Imagine your brand as a character.

Gen Z 128

Gen Z Transform Energy Thought Leadership 128

Hubspot Marketing

SEPTEMBER 12, 2023

And while traditional search engines aren’t going anywhere, it’s important for your brand to take note of the new ways consumers are looking for information and how to optimize your content to adapt. It’s imperative for brands to cut through the noise and get noticed by their target audience on social media.

Gen Z 128

Gen Z Product User-Generated Millennials 128

Search Engine Land

MAY 11, 2023

To stay relevant and competitive, brands must keep up with technological advances and ever-evolving consumer behavior. However, adapting to these changes is not straightforward, as each generation has unique needs, values and expectations that brands need to consider when developing marketing strategies.

Gen Z 92

Gen Z Transform Customer Millennials 92

Spiralytics

MAY 30, 2024

These platforms enable marketers to reach their target audiences with ease, which means that they are perfect for running ads, engaging with customers, and forming a community around your brand. It’s a great way to build a community around your brand and learn from your customers.

Entertainment 52

Entertainment Fashion User-Generated Social Media Marketing 52

Neil Patel

MARCH 30, 2021

This means you’re looking at an audience with a lot of millennials who spend a great deal of time on social media. Increasingly, parents are millennials. To target parents effectively, many brands have to understand how to target millennials. For the first time, women in the U.S. Develop Trust.

Millennials 114

Millennials Advertising Advertisers Product 114

Digital Marketer

SEPTEMBER 6, 2022

Then, it prompted my research into audience segmentation, strategies, and analytics. Their demographics are primarily youngsters and millennials; GenZers and Millennials still make up the bulk of the TikTok audience. Click Here. However, some baby boomers are finding a place in the video-making app. Their pain points and needs.

Gen Z 81

Gen Z Millennials Entertainment User-Generated 81

Hootsuite

MAY 17, 2023

Especially millennials, who spend about 14 hours a week looking at house listings on social media. Being in front of the camera may feel awkward at first but showing up casually and authentically is important for building your brand, and it’s what people want to see more of. Then, consider mobile behavior. What each metric means?

Real Estate 103

Real Estate Millennials Analytics Advertising 103

Neil Patel

AUGUST 5, 2021

If your brand appeals to Gen Z and millennials, you should look at Snapchat as a way to increase user acquisition, brand awareness, and sales. Multiple brands using Snapchat find massive conversion rates and increases in sales on-site and for their mobile apps. The filter lets users interact with a brand or product.

Gen Z 145

Gen Z Millennials User-Generated Whitepaper 145

Martech

JULY 12, 2021

One of those companies was Driscoll’s, the “only the finest berries” brand. We spoke to Frances Dillard, VP of Brand and Product Marketing at Driscoll’s, about pivoting a fresh produce offering. “Millennials are so much more open to new flavors, new perspectives, trialling,” said Dillard.

Shoppers 121

Shoppers Shopper Market Millennials Retail 121

Sprout Social

NOVEMBER 21, 2022

In this article, we’ll walk through case studies from top certified TikTok marketing agencies to show how they use TikTok to grow their clients’ brands, building a business case for more agencies to expand their services. They provide a variety of services for analytics, technology, creative and media services. Case study: ASO.

Gen Z 110

Gen Z Transform Retail Entertainment 110

Litmus

FEBRUARY 8, 2024

Older generations may appreciate email’s familiarity and universality; younger generations (think Millennials and Gen Z) see its utility for business purposes and expect a more personalized, conversational tone similar to what social media channels feature. Brands should: Conduct accessibility audits across your email marketing programs.

Marketing Strategy 85

Marketing Strategy Gen Z Transform Email Marketing 85

Buffer Marketing

APRIL 3, 2024

You may also have heard that it’s the most popular influencer marketing platform for millennials, according to a 2024 report.   To grow a following on Facebook, you have two options:  Create a Facebook Page for a business , organization, or brand.  They won’t see a ‘follow’ button. 

User-Generated 106

User-Generated Social Media Marketing Millennials Analytics 106

SocialPilot

JANUARY 15, 2024

A study from Hubspot shows that 54% of video consumers are willing to see video content from their favorite brands. YouTube helps about 90% of the viewers to discover new brands or products. Studies have found that 79% of new customers acquired by brands or businesses were through Instagram.

Video Marketing 85

Video Marketing Gen Z Marketing Marketers 85

Backlinko

MAY 14, 2024

Google Analytics also helps with market research. Create a Visual Identity Your brand’s visual identity should be a unique, memorable reflection of your business. That keeps the brand cohesive across marketing channels. Here’s what this means: Suppose your objective is to improve brand reputation and customer loyalty.

PR 102

PR Customer loyalty User-Generated Marketing 102

Sprout Social

MAY 21, 2019

With more than 1 75 billion Pins to browse through, there are opportunities for every type of brand on Pinterest. According to Pinterest statistics from the brand in 2018, about 80% of new sign ups came from outside the U.S. So, what does this mean for your brand? 50% of millennials use Pinterest every month.

Millennials 111

Millennials Shoppers Food User-Generated 111

Search Engine Land

JANUARY 29, 2024

Brands that embrace an expanded search universe and execute integrated multi-platform strategies will gain a competitive edge. A search universe analysis is a strategic audit designed to unravel the roles various platforms play in a search journey, while thoroughly looking at your brand, the overall industry, and your main competitors.

Gen Z 113

Gen Z User-Generated SEO Millennials 113

Neil Patel

MARCH 25, 2021

It’s ideal for brands targeting a younger audience, as the majority of TikTok users are between the ages of 10 and 29. Tapping into this diverse market offers a lucrative opportunity for brands. Bringing your brand to TikTok gives you visibility with millions of new users worldwide. Describe Your Brand in Your Bio.

Product 141

Product eCommerce User-Generated Millennials 141